Inkcazo yokubonelela, yokusebenza nokucwangcisa
Ulawulo lweenkonzo zolawulo lusebenza kumazinga amathathu: ubuchule, ubuchule kunye nokusebenza. Kwinqanaba elicwangcisiweyo, ulawulo lweenkampani lwenza izigqibo eziphambili zokunikezela ngezixhobo ezifanelekileyo kwimibutho yonke.
Izigqibo ezenziwe ngokubhekiselele kuluhlu lokubonelela kufuneka zibonise isicwangciso-qhinga sobambiswano esilandelayo.
Inkqubo yokubonelela ngeendlela zokulawula ukuba ulawulo kufuneka lwenze isigqibo malunga nokuza kubandakanya ububanzi bokunikezelwa kweenkonzo .
Ezi ziquka ukuphuhliswa kwemveliso , abathengi, ukuvelisa, abathengisi kunye nokugcinwa kwempahla.
U phuhliso lwe Mveliso
Ulawulo oluPhezulu kufuneka luchaze isicwangciso esiliqili xa sicinga iimveliso ekwenzeni inkampani kwaye zinikeze abathengi bazo.
Njengoko umkhiqizo wezinto ezivuthiweyo okanye ukuthengiswa kwemveliso kuhla, ulawulo kufuneka lwenze izigqibo ezicwangcisiweyo zokuphuhlisa nokuvelisa iinguqulelo ezintsha zeemveliso ezikhoyo kwimarike, ukulungelelanisa umrhumo wemveliso wangoku, okanye ukuba uvelise uluhlu olutsha lwemveliso kunye neenkonzo.
Ezi zigqibo ezicwangcisekileyo zingabandakanya imfuno yokufumana enye inkampani okanye ukuthengisa amabhizinisi akhona. Nangona kunjalo, xa ukwenza ezi zigqibo zokuphuhlisa umkhiqizo, iinjongo ezipheleleyo zenkampani kufuneka zibe yinto ebalulekileyo.
Abaxhasi
Kwinqanaba leqhinga, inkampani kufuneka ichonge abathengi ngemveliso kunye neenkonzo zayo. Xa ulawulo lweenkampani lwenza izigqibo ezicwangcisekileyo kwiimveliso ukuvelisa, kufuneka zichonge iikona zamakhasimende eziphambili apho kuthengiswa kwenkampani kunye nokukhangisa.
UkuThengisa
Kwinqanaba leqhinga, izigqibo zokuvelisa zichaza iziseko zophuhliso kunye nekhnoloji efunekayo. Ngokusekelwe ekuqikeleleni kwezinga eliphezulu kunye nokulinganiswa kweentengiso, ulawulo lweenkampani kufuneka lenze izigqibo ezicwangcisekileyo malunga nendlela iimveliso eziza kwenziwa ngayo.
Izigqibo zinokufuna ukuba izakhiwo ezintsha zokuvelisa zakhiwe okanye zandise imveliso kwiindawo ezikhoyo.
Nangona kunjalo, ukuba iinjongo zeenkampani jikelele zibandakanya ukuhamba kwintengiso kwezilwandle, ngoko ke izigqibo zinokuxhomekeka ekusebenziseni ukuthengiswa kwetyala kunye nakwinkampani yesithathu.
Njengoko imiba engqongileyo ichaphazela umgaqo-nkqubo wenkampani ngokubanzi, oku kunokuchaphazela izigqibo zenkxaso yokubonelela ngokubhekiselele kwimveliso.
Abaxhasi
Ulawulo lwekhampani kufuneka lwenze isigqibo malunga neenkqubo zokucwangcisa iinkqubo ngokuphathelele kubaboneleli. Ukunciphisa ixabiso lokuthenga kwenkampani linokubambisana ngqo nokunyuka kwenzeniso kwaye ngokukodwa kukho iinqununu ezinokuthi zenziwe ukuba zifumane loo mphumo.
Ukulinganisela ukuthengwa kweenkampani ezininzi kwiinkampani ezininzi kunokuvumela ukuba ulawulo lweenkampani lukhethe abanikezeli behlabathi abanobuchule ababonelela ngezaphulelo ezinkulu. Kodwa ezi zigqibo zihambelana neenjongo zeenkampani jikelele.
Ukuba inkampani ithathe imigaqo-nkqubo ngokubhekiselele kumgangatho, iinqununu ezicwangcisiweyo kubathengi ziya kufuneka zibe phantsi kwenjongo yenkampani jikelele.
Logistics
Kanye kunye nezigqibo ezicwangcisiweyo kwiindawo zokuvelisa, umsebenzi wezinto zokusebenza ubalulekileyo ekuphumeleleni kwenkxaso yokubonelela. Ukuzaliseka kweNkundla kuyimfuneko ebalulekileyo yolawulo lweenkampani kunye nokuphathwa kweenkampani kufuneka kwenziwe izigqibo ezicwangcisiweyo kwiinkonzo zokunxibelelana.
Ukuyila kunye nokusebenza kwenethiwekhi kunempembelelo enkulu ekusebenzeni kwe-chain chain .
Izigqibo ezicwangcisiweyo zifunekayo kwiimpahla zokugcina impahla, amaziko okuhambisa okufuneka asetyenziswe. Ukuba iinjongo zeenkampani ezipheleleyo zichonga ukusetyenziswa kweenkontrakthi zenkampani yangaphandle yesithathu, inkampani inokwenza isigqibo sokusebenzisa iinkampani zenkampani yesithathu kwindawo yokubonelela.
Izigqibo ezicwangcisiweyo ziqulunqa ulwalathiso jikelele lweenkampani zokubonelela ngeenkonzo. Zifanele zenziwe ngokubambisana neenjongo ezipheleleyo zeenkampani kwaye zingabandakanyeki kuyo nayiphi na imveliso ethile okanye indawo yengingqi.
Ezi zigqibo ezisezantsi ziyakucocwa, njengoko zifunwa, kwiimfuno ezithile zeenkampani kumazinga aphantsi avumela ukuba kwenziwe izigqibo zoqhagamshelwano kunye nokusebenza .
Isishwankathelo
Injongo ephambili kunye ephezulu yoluphi ugcino lokubonelela kukuqinisekisa ukuba inkampani ihambisa imiyalelo yabathengi bayo abafunayo xa abathengi bayo befuna loo miyalelo - kwaye bayifeze ngokuchitha imali encinci kangangoko kunokwenzeka. Kuphela ngokunciphisa iindleko kunye nokuphucula ukusebenza kunokwenziwa kocwangciso lobonelelo ngokuqinisekileyo.
Xa ulayini lokubonelela lulawulwa kumanqanaba okusebenza, amaqhinga kunye neqhinga - linethuba elihle lokunceda inkampani yalo ifikelele kwiinjongo zayo.
Xa ulungelelaniso lokubonelela ngolu hlobo lulungiswa, inkampani inika oko abathengi bayo bafuna, xa abathengi bayo befuna-kunye nokuchitha imali encinci kunokwenzeka ukuba kwenziwe oko.
Kukhona into enokuyifunda kwiNkqubo ye-Starbucks yolawulo lwee-chain management .
Eli nqaku - isingeniso kwi-strategic management chain chain - luye lwahlaziywa yi-Logistics and Supply Chain Expert uGary Marion.