Amaphesenti angama-90 amabhizinisi amancinci angenaso isicwangciso sokuthengisa kuwo onke, ngaphantsi okanye angaphantsi kwengqondo?
Kufana nokushayela imoto; Kunzima ukufikelela kwindawo oya kuyo ukuba ungazi apho uya khona!
Ukuba ungumnini-shishini lomncinci ofuna ukukhulula, ukugxila kunye nokuphumelela kokuthengisa, kufuneka ugxininise kwiindlela ezi-4 kuphela, kuba zizibhloko zokwakha zonke izicwangciso zokuthengisa.
Ukusekwa kweMpawu yoBume okhunjulwayo
Imfihlelo kwimpumelelo yezoshishino inqunywe ngukukwazi kwakho ukuthetha ngamandla nge shishini lakho ngokuchaneka kwelaser kunye nokukwazi kwakho ukubonelela ngamava achazwe ngokucacileyo.
Ngokucacileyo, kuthiwa yi- branding , kwaye, xa wenza ngokuchanekileyo, kuqinisekisa ukuba impumelelo enkulu yezoshishino iyakubamba bonke abathengi onokukwazi ukuzenza kunye neenzuzo ozifunayo. Imfihlelo kukuseka uphawu lwebhendi olunamandla olukuhlula kumncintiswano. Kufuneka uqinisekise ukuba ubunikazi bokuba "ngaphambi kokuba" uqalise nayiphi na imisebenzi yokuthengisa.
Yenza uxhulumaniso olunzulu kunye nabaphulaphuli bakho abakujoliswe kuko
Kufuneka ucinge ngowaphi ofuna umkhiqizo okanye inkonzo yakho kwaye ufuna iimfuno zakho.
Le yindawo apho kufuneka ube yinto ethile. Ukuba ungumntwana wezingane, uya kubaphatha abantwana kunye nabantwana kodwa abayiyo abajoliswe kuyo. Iintsana nabantwana abanakukwazi ukubhuka ukutyunjwa okanye ukubhala ukuhlola. Abaphulaphuli bakho basekhaya ngabazali. Abazali nguwe omele udibanise nabo ukuze ufumane abantwana kwiofisi yakho.
Nangona iinjongo zokuthengisa zibiza imali, ufumana "uninzi lwebuck yakho" xa ugxininisa imali yakho kwiqela elichazwe kakuhle.
Ukuqulunqwa kwamaZiko anyanzelisayo abakhohlisa abaThengi
Uphando lwentengiso lubonisa ukuba i-80% yazo zonke izigqibo zokuthenga zisekelwe kwiimvakalelo. Ngumsebenzi wakho njengengcali yokuthengisa ukuqonda indlela abathengi bakho bafuna ukuziva ngayo kwaye bancede baqonde ukuba ibhizinisi lakho lingazanelisa njani iimfuno zabo neemfuno zabo. Abantu bafuna ukwazi, "Kukuphi na kum?" Ukuba ungayifakela kwimpembelelo, udala iminikelo echaphazela abathengi bakho .
Umkhwa woBuntu, iSicwangciso esiThengisayo sokuThengisa
Ukuthengisa (ngelixa udidi olubanzi) yinto enokwenzayo ukwenza imveliso okanye inkonzo yakho ibonakale ngakumbi, ifaneleke ngakumbi, kwaye inenzuzo. Isicwangciso sakho sokuthengisa sifanele sichaze ngokucacileyo umfanekiso omkhulu webhishini lakho kwaye unikezele ingqwalasela kunye nesalathiso esekelwe kwi-4 'P's Marketing: mveliso, intengo, indawo / ukuhanjiswa, kunye nokukhuthazwa.
Ngenxa yokuba i-90% yabanikazi bamashishini abancinci abanaso isicwangciso sokuthengisa , uya kuba nenzuzo yokukhuphisana ukuba u-10% wezobugcisa, isicwangciso sokuthengisa esisebenzayo.
Ukuphunyezwa kweebhloko ezine zokwakha zingatshintsha nayiphi na ishishini elincinci kwi shishini elikhulu ngokukuvumela ukuba ukhulise isiseko sakho somxhasi , ukwandise ukuthengisa, kwaye uvelise inzuzo engaphezulu.
Umsebenzi ophezulu kunye neendleko ziyimfihlo kwishishini-mali esigidi-mali, zombini ngokomfuziselo nangokwenene.