Izifundo ezifundwa kwiCwangciso nokuPhathwa kweZenzo zoMama ka-Y-ME
Abacwangcisi bezehlakalo ezikhethekileyo - ingakumbi abo kwihlabathi elingenzi nzuzo - bayazi ukuba ukulungiswa kwemicimbi yengaphandle yimbono enkulu. Ezi ntlobo zeziganeko, njengeminye imibono yoluntu yokuxhasa imali, zifuna ukuba ukucwangciswa kwesiganeko sonyaka ozayo kuqale ngokukhawuleza emva kokuba isiganeko sokuxhaswa kwelo nyaka sigqiba. Kubalulekile ukuxubusha umcimbi kwaye uxoxe ngokuhamba kakuhle kwaye oko kuphuculwe ngelixa isiganeko sisandul 'ingqondo kwiqela leqela.
Ukuxoxa ngeempumelelo kunye nophuculo ukuqinisekisa ukuba ezo zixhobo zingabandakanywa okanye ziphuculwe kwisiganeko sonyaka ozayo. Ukucwangcisa okunjalo okuqhubekayo kwongeza intengo kubaxhasi. Kwaye, ngokuqinisekileyo, wonke umntu ophumelelayo uhamba nethemba lokukhula nokwandisa unyaka unyaka.
Kubalulekile ukuhlala kugxile kwiinjongo eziphambili zokubamba iziganeko ezinje: ukuxhaswa kwemali. Kwabo baceba iziganeko abaye baqhuba ukuhamba ngomphakathi, enye yezona zihlandlo ezibaluleke kakhulu zokucwangcisa ngokwenene zenzeka emva kokuba uhambo luphela. Ukuze ufunde malunga neendlela ezininzi zokucwangcisa nokuqhuba ukuhamba ngeengxowa-mali zentlalo, siza kufumana i-back-the-scenes ibhekiselele kwiMicimbi yoMama kaMaspala eqhutywe yi-Chicago Y-ME.
Usuku lwe-Y-ME lomama weCatter Breast Fundraiser Walk
I-Y-ME yasungulwa ngabasindayo babesifo somhlaza wesibeleko ngo-1979. I-non-profit yayiyaziwa kakhulu kwinkqubo ye-National Breast Cancer Hotline yenkqubo yezigulane zomhlaza webele.
Le nkqubo yazuza udumo njenge-hotline yamazwe angama-24 kuphela e-workline aphethwe ngabangqingili bebele ababelethwe ngabacebisi baontanga. Kodwa umbutho uphinde waququzelela ukuhamba ngeengxowa-mali zonyaka kwi-Day's Mother, eyayixhasa iinkqubo kunye neenkonzo. Emuva ngo-2007, i-Y-ME yaphakamisa ngaphezu kwezigidi ezingama-7 zezigidi ezingama-43,000 ukusuka kwizixeko ezili-12.
Ngo-2008, iidolophu ezili-15 zathatha inxaxheba. Ngelishwa, i-Y-ME ivale iingcango zayo ngo-2012, kodwa ilifa le-fundraiser yalo yonyaka lihlala liqhutyelwa isifundo esicwangcisiweyo kubacwangcisi bemicimbi engenzi nzuzo.
Ininzi yempumelelo ye-Y-ME ingabandakanywa kwindlela ehleliweyo yokucwangcisa kwaye igcine iliso kwiinjongo ezibalulekileyo kuqala. U-Liz Klug, owayengumlawuli wezehlakalo ezikhethekileyo oku kuthetha ukuba emva komnyaka wabo wokurekhoda ngo-2007: "Sinesicwangciso seengongoma ezahlukahlukeneyo ngexesha ngexesha locwangciso. Ngoko, siya kuthatha amanyathelo okukhuthaza ezo ngongoma ezibalulekileyo ngexesha lokuqinisekisa ukuba siphumelele. Ngokomzekelo, kwisixeko apho singabamba khona isiganeko okokuqala, kufuneka sigxininise ekuqinisekiseni ukuba sinendawo enkulu kwindawo apho abantu bafuna ukubuyela khona. Ngehla indlela, sinokugxila kwiivenkile zeekofu esiza kuhlawula iincwadana. "Makhe sijonge indlela i-Klug kunye ne-Y-ME iqela lokucwangcisa imicimbi elungiselela isiganeko esinjalo.
Ukucwangcisa Isinyathelo 1: Ukuhlalutya iiNombolo
Ukubamba ukuhamba komphakathi okanye umcimbi ofanayo kufuna ukudibanisa kunye neenjongo ezahlukeneyo, kodwa ekugqibeleni, umbutho okanye uncedo olubamba isiganeko senza njalo ukunyusa imali ngenxa yabo.
Ngoko ke, isinyathelo sokuqala ekucwangciseni umcimbi olandelayo kwenzeka xa isiganeko siphelile, kwaye uninzi lwalo msebenzi lujikeleza "amanani."
"Sijonge ngokukhawuleza amanani emva kokuba isiganeko sigqiba," kuchaza uLiz Klug, "Saqhathanisa nendlela esenza ngayo kulo nyaka kunyaka [odlulileyo]. Sijonge amava athatha inxaxheba. Sihlolisise iindidi zethu zokuxhaswa. Saphendule nakweyiphi i-imeyile ngokukhawuleza malunga neziganeko. "Abacwangcisi bemicimbi baya kuthatha amanyathelo okukhawuleza ukuqinisekisa ukuba bonke abachaphazelekayo kulo mcimbi baya kuqhubeka ngonyaka ozayo.
I-Klug iphinde ibambe phantsi kwiinkcukacha. Ekuvavanyeni kwakhe, wayejonge yonke into esuka kumanani amavolontiya athathe inxaxheba kwimiqulu yee-t-shirts esasazwayo. Wayeza kubuza ukuba ngaba ufuna ngaphezulu okanye ngaphantsi kunyaka ozayo.
Ukucwangcisa ixesha
Kwabo baququzelela ukuhamba ngeengxowa-mali, kubalulekile ukwazi ukuba amanyathelo amele athathwe ngamanye amaxesha.
Uninzi olungenzi nzuzo alunanto yokunethezeka kwabasebenzi abaninzi kunye namalungu ekomiti yokuzithandela ukuqhuba impumelelo yomcimbi. Kodwa abacebisi bayaqaphela ukuba kufuneka baqinisekise ukuba basebenza ngokusondeleyo neofisi yee dolophu kunye nesebe lesebenzi karhulumente ukuze bafumane umcimbi kwikhalenda kawonkewonke.
I-Klug icetyisa ukuba isinyathelo sokuqala emva kokuhlaziya amanani omnyaka odlulileyo kufuneka kugxininise ekuqeshweni kwabasebenzi. Ukuba isiganeko asiyinkqubo entsha, kubalulekile ukufumana inkxaso yenkampani kwisiganeko sonyaka ozayo ngokukhawuleza emva kwesi siganeko sonyaka. "Sijolise ekuvuseleleni inkxaso xa sithumela ingxelo ye-wrap-up ingxelo," kusho uKlug. Ukwabonelela ngeendlela ezibalaseleyo zezicwangciso zabacebisi abanomdla ekuhleleni ukuhamba kwabantu njengemicimbi yokuxhasa imali:
- Ukuchonga abaxhasi beenkampani
- Ukuphuhlisa iinkqubo zeqela lokuhamba
- Misela imisebenzi yomcimbi
- Qala ukuhamba ukuhamba
- Ukugqitywa kwemicimbi yesiganeko
- Gcina umcimbi
- Bamba "umbulelo" wesiganeko
- Hlola kwaye uqalise isiganeko esilandelayo
I-Y-ME nayo iya kuqeshisa i-logistics eqinile yokusingatha iimfuno zayo ezininzi. Kodwa enye yezona zinto zinceda kakhulu ukuphumeza inkqubo yokubhalisa kwikhompyutha.
Inkqubo yokuBhaliswa kwe-Intanethi
Y-ME ngokukhawuleza yafunda ngokubaluleka kokusebenzisa i-intanethi yokubhalisa kwi-intanethi kwaye sele ikhuthaza ngokubanzi ukusetyenziswa kwetheknoloji yokubhalisa kwi-intanethi nokuxhaswa ngemali.
Bafaka imali kwi-intanethi yokulawulwa kobudlelwano bobudlelwane be-intanethi ukuba basebenze njengewebsite yabo yohlanga lwe-2003. Olu hlobo lwenkqubo lusebenza njengewebhsayithi yezakhelovolonti zokwenza izibheno zomntu ngokwazo ngeminikelo kunye nokubandakanyeka. Ithabatha ulwazi kwiziko elilodwa kwaye isebenza njengesixhobo sokuhamba kwamagosa amagosa ukukhuthaza amalungu abo.
Abathathi-nxaxheba be-intanethi bandisiwe ukusuka kwi-4 000 ukuya kwi-11,594 Iminikelo ye-intanethi yenyuka ukusuka kuma-5,000 ukuya kuma-19,650. Ithimba le-Y-ME likholelwa ukuba liye lafaka isandla ekufinyeleleni iinjongo zezigidi ezigidi ezingama-2.35, kwaye njengobhonasi, iteknoloji inciphise iindleko zolawulo malunga ne-$ 20,000.
Inkqubo enjalo inokuthi isebenzise njengethuluzi elibalulekileyo lezonxibelelwano elivumela inhlangano ukuba ilandele kwaye iqhubeke nokubandakanya abantu abangaphaya komhla womncintiswano ngokwawo.
Umhla woMkhosi wexesha
Ukuhamba koluntu kudla ngokucwangcisiweyo kusasa. Ngokuxhomekeke kwinkimbinkimbi yesignesha kunye nendawo, ukusekwa kweso siganeko kunokuqala ngokuqala ngeveki ngaphambi kweso siganeko, kunye nemisebenzi eninzi eyenzeka iintsuku ezimbalwa ngaphambi kokuhamba.
Xa i-Y-ME yayiza kucwangcisa umcimbi wabo wonyaka wokuxhaswa kwemali, iqela liza kuzama ukukhawulela ummandla apho bebambe khona ukuhamba ukuze kungabikho ixesha elibalulekileyo lexesha lokuncedisa ukwenza imisebenzi ethile yokuvala izitrato. Ukuhamba kwabo ngokuqhelekileyo kwakungabikho kukhuphiswano, ngoko kuya kunceda ukuba akufuneki ukuba baqwalasele iimfuno ezifunekayo ukuze kukhuphiswano lwezemidlalo.
Ishedyuli yosuku lomncintiswano ngokuqhelekileyo luhamba ngokulandelelana:
- Iqela leCwangciso loPhuhliso liyafika (iiyure ezingama-2.5 ngaphambi kokuhamba)
- IVolontiya yokuHlola ngaphakathi (iiyure ezimbini ngaphambi kokuhamba)
- Umcebisi-Ngaphakathi kunye nokusekwa (iiyure ezimbini ngaphambi kokuhamba)
- Ubhaliso luqala (1.5 iiyure ngaphambi kokuhamba)
- Ukuqala ukusekwa kwelayini (imizuzu engama-30 phambi kokuhamba)
- Imisitho yokuvula (imizuzu eyi-10 phambi kokuhamba)
- Uhlanga luqala
- IsiGqeba esiPhambili sokuzonwabisa siqala (1 emva kweyure emva kokuhamba)
- Iingxelo eziPhambili ezisemthethweni (emva kokuhamba kugqiba;
- Inkqubo iphela ngokusemthethweni (emva kweeyure ezingama-3 emva kokuhamba)
- Ukuqhekeka Kwemicimbi Kuqala (emva komcimbi uphela ngokusemthethweni)
Iingcebiso zokuCwangcisa ukuHlaliswa koLuntu okanye ukuhamba
Ngaloo mibutho inomdla wokubamba uluntu okanye ukuqhuba okokuqala, i-Klug inikeza iziphakamiso eziliqela eziya kukunceda ukuqinisekisa umcimbi ophumelelayo .
- Qala ngeenkutha ezifudumeleyo, kubandakanywa namavolontiya axhunyiwe, abaxhasi okanye iqela elikhulu. Chaza iziphumo ezinokulinganiswa.
- Hlola iziganeko ezikhuphisanayo kwisixeko sakho / indawo ukuze ubone iinkqubo ezifanelekileyo kunye neendawo zokuphucula.
- Sebenza neofisi yee dolophu kunye neendawo zepaki ukuxubusha iimvume ezifunekayo kunye nesibonelelo sakho somcimbi: ixesha, indawo, inamba yabathathi-nxaxheba. Qiniseka ukuba uzilungiselele ezo ntlanganiso.
- Qonda uhlahlo lwabiwo-mali kwaye qinisekisa ukuba ugcina iindleko zakho zokusebenza ku-25-30% kwisiganeko esitsha. Ezinye izibonelelo ziya kuzama i-15-20% yeendleko ezizonke.
- Abaxhasayo abakhuselekileyo bafumane i-100% yeendleko zokusebenza zesiganeko sakho.