Abaphumeleleyo Abathengisi Abanempumelelo Bakhetha iNiche
Eyokuqala, kwaye mhlawumbi ibonakala ngokucacileyo, inyathelo kukuba ukhethe ngokukhethekileyo indawo efuna ukuyakha ibhizinisi lakho elibandakanyekayo.
Izandi zilula, kunjalo?
Ewe, kwabanye kungenzeka ukuba kunjalo, akunakonakalisa ukuba neendlela ezichanekileyo zokukhethwa kwe-niche.
Uya kuphelisa ukudideka, ungakhankanyi ixesha elilahlekileyo kunye nomzamo onokuphinda usebenzise i-niche engazange ihlangabezane neenjongo zakho zemali.
1. Ziziphi iimfuno zakho?
Xa ungathandabuzeki malunga nokuba uqala phi ukukhangela i-niche, soloko uqala nomntu owaziyo kakhulu - wena! Oku kuthetha ukujonga ngenyameko kwimisebenzi echitha ixesha lakho kwiveki eqhelekileyo, ingaba ngumsebenzi, izinto ezithandwayo, umdla othile, okanye mhlawumbi umgangatho wentlalo oye wawuphawula nje kungekudala. Ukuqhaqhazela ukuvelisa iingcamango ezingenangqondo, zihlahlele iphepha, kwaye uzilungele ukuvavanya kwisinyathelo esilandelayo (jonga ngezantsi).
Ngokomzekelo, unokugqiba uluhlu olulandelayo emva kokuvavanya:
- Izakhono ezihlobene nomsebenzi
- Ukuzilibazisa: Ukulima, Ukuqokelela Kweemali, i-Poker
- Iimpawu: Igalofu, Ukupheka, UkuPhepha koBuntu
- Iimpawu ezihamba phambili : I- Gluten-Free, Bitcoins (iMali yeMali)
Ungakwazi kwakhona ukukhetha i-niche efanelekileyo kwiingxaki okanye kwiimeko ojamelana nazo imihla ngemihla (umz. I-ADHD, uLawulo lweMali, ukuThetha koLuntu).
Naliphi na i-niche oyigqibayo ekugqibeleleni ukwenza isigqibo, uza kufuneka wenze ukuzibophelela kwexesha elide ukwenzela ukwakha isimo sakho sobuchwepheshe kunye nokufumana ithemba lamathenda kunye nethemba (ukuphindaphinda) abathengi. Ukuze uguqulwe ubuchule bakho kwiidola, uza kufuneka udale umxholo othile wekhwalithi kwaye ubandakanyeke kuluntu.
Qaphela kwakhona: Indlela yokwenza imali ngeNkcazelo yokuThengiswa kweNkcukacha
2. Ngaba abantu bachitha imali kwiNiche yakho?
Kuya kuba kuhle ukwazi ngaphambi kokuba i-niche yakho ingakwazi ukuxhasa iinjongo zakho zengeniso yenkxaso, nokuba ingaba ngamakhulu ama-dollar ngenyanga okanye ukufaka umsebenzi wesikhathi esigcwele. Ngethamsanqa, kukho iindlela eziliqela zokuphanda iimarike ezifanelekileyo kwiinto zakho:
A. Ukupapasha
Xa usendleleni, khangela inani lemali yokukhangisa ibhodi yebhodi ezinikezelwe kwizinto kwi-niche yakho. Isixeko kunye neebhanki zamabhanti ezinqumlayo zingabiza, ngoko ke amathuba kukuba iinkampani kunye nemveliso emva kweentengiso ziqinisekile malunga nokuzuza kweemarike kunye nezakhono zokuthengisa.
Kwiindawo ze-intanethi zezinto, usenokuba weva nge- Google Adwords , inkqubo ekhethekileyo evumela ukuba amashishini afake iintengiso ezincinci phambi kwabasebenzisi ngexesha le-injini ye-Google yokusesha. Ngexesha elide ngaphaya kwelo nqaku, i-Adwords yinto engafanelekile ukuba ifunde malunga nekamva elizayo.
B. Izaziso zeMagazini
Nangona ezininzi iingcali zokuthengisa zedijithali zixela ukutshabalalisa imidiya yoshicilelo njengendlela esebenzayo yokukhangisa, iimpapasho zeemagazini zihlala zilungile ngendlela yokulinganisa ukusebenza kwe-niche ye shishini.
C. IiMagazini eziZodwa kunye neencwadi
Yiya kwi-newsstand kwaye ubale inani leemagazini kwi-niche ocinga ngayo ngokungena.
Uninzi lweentengiso kunye neentengiso (umz. UkuQinisekisa nokuKondla, ukuKhaya kweNdlu, ukuLoba) ngokuqhelekileyo kubonisa imboni ephilileyo.
Okufanayo kubambelela kwi-bookstock yasekhaya, i-New York Times, okanye i-Amazon yokuthengisa kakhulu. Ngokomzekelo, ubona iincwadi zokutya ziphakanyisiwe ngokuqhelekileyo; mhlawumbi uthetha ukuba abantu bayakhuthazwa malunga nempilo yabo kunye nomzimba.
D. Amaqela kunye neMibutho
Amandla eentlobo zokuzonwabisa, iintlobo, kunye nezinto ezinqwenelekayo kwiindawo zendawo kunye nehlabathi jikelele zihlala zilinganiselwa inani lamaqela abandakanyekayo ekukhuthazeni nasekuthatheni inxaxheba. Ukuba kukho amaqela, imibutho, kunye neentengiso zenkcukacha ezinxulumene nesihloko esithile, sisisigqibo esihle sokuba kukho ithuba lokufikelela nokufumana inzuzo kubantu balawo maqela.
Qaphela kwakhona: Yenza iMali engakumbi ngala macebiso Amatsha okuThengisa ama-3
3. Izinto ezininzi ezenzekayo zokukhuthaza
Ngokwenene, unokhetho lokukhuthaza imveliso yedijithali (ulwazi) ngeClickBank kunye namapulatifomu asekelwe kwiwebhu, okanye iimveliso zenyama kunye nabanye abathengisi. Iimveliso zeDigrikhi zinamanzi angaphantsi kwaye azidingi indawo yokugcina indawo, kwaye ngoko ke zifanelekile kubaqalayo. Nangona kunjalo, lo mda uthengisa ulwazi kunye ne "Indlela yokwenza njani" ulwazi kubathengi.
Ngexesha elithile, abaninzi abathengisayo baya kubheka ukudibanisa iimveliso zedijithali kunye nezinto eziphathekayo ukuze bahlanganise zonke iindawo zabo ze-niche kunye nokuphucula ukuthembeka kwabathengi. Okona kunzima, unokwakheka ukunikela ngamaphakheji emidiya e-digital hybrids. Ezi zithandwa kakhulu kwiimidlalo zemizimba kunye nempilo ngokukodwa.
Siye sathetha malunga niches kule nqaku, kodwa oko ufuna ngokwenene ukuyibeka yinkqutyana yakho eyincinci ngokwaneleyo ukuphepha ukhuphiswano oluchanekileyo kubantu abadumileyo kunye nemibutho enamandla, kodwa inkxaso enkulu ngokwaneleyo iinjongo zakho zengeniso ngokuzisa "ukwazi, uyakuthanda kwaye uthembele "inqaku ngendlela efanelekileyo.
Qaphela kwakhona: Indlela yokuzibhinqa njengomntu onxulumene nokwandisa ukuthengisa
Ngokomzekelo, imidlalo iyinxalenye enkulu yama-niches ukuba wena wedwa awunakukwazi. Shiya oko ku-ESPN kunye neempawu ezinkulu zezemidlalo. Nangona umdlalo wezemidlalo onjengegalofu ukhulu kakhulu e-US nakwihlabathi jikelele, ngoko kuya kuba nzima kakhulu ukuba ngumntu ohamba kuyo kuzo zonke izinto zegalufa.
Nangona kunjalo, ii-subsystem ezinje ezinjengokuthi "Indlela yokuphucula i-Golf yakho Swing" ingasebenza. Amancinci okwaneleyo ukuphepha iinqwelo ezinzima, kodwa zikhulu ngokwaneleyo ukuzalisekisa imfuno yeenkulungwane, ukuba kungezigidi zezigulane zokuzonwabisa.
Njengoko eli nqaku libonisa, ukukhetha i-niche yinkqubo echanekileyo ekujoliswe kukunika ithuba elihle kunokwenzeka kwimpumelelo yokuthengisa. Ubuhle, ngokuqinisekileyo, buhlala ekusebenziseni, oko kukuya kukuhlukanisa nalabo abangaphumeleli ukulandela kule plan.
Cofa apha ukuze uthole ezinye iingcebiso zokuthengisa kunye nezicwangciso .