Isikhokelo Sokukunceda Unqume
Ukufumana i-franchise inikezela ngamanani amaninzi xa kuthelekiswa nokuhamba yedwa, oko kuthetha. I-franchise inikeza izikhokelo ezisisiseko kunye nenkqubo yokusebenza ngokutshintshiselwa ukuthengwa kwelayisenisi ye-franchise.
Ekupheleni kweli nqaku, kukho uluhlu lwezibonelelo malunga nokuthengwa kunye nokuqhuba ibhizinisi lokuthengisa imali elingasetyenziselwa ukunceda ukuba ngaba lo mzekelo wezoshishino olufanelekileyo uza kuqala.
Nazi iinqununu ezihlanu eziphezulu zokuthenga i-franchise:
1. I te knoloji
I-franchise inikeza iteknoloji yezoLwazi (IT) kunye neTell of Sale (POS). Kungcono, inxalenye yemali ye-franchise ehlawulwe ukuthenga ukuthenga ilayisenisi ye-franchise ixhaphaza ukusetyenziswa kwezibonelelo zenkxaso yobugcisa ukusetha nokuqalisa iteknoloji eya kusetyenziswa. Ukuxhaswa kobugcisa ngokuqhelekileyo kuxhaswa ngexesha lokuqhuba i-franchise iiyure zokusebenza.
Ukuthenga izinto kwixabiso le-franchisor yeetheknoloji ecetyiswayo njengeekhompyutha, iinkonzo, iinkqubo zeefowuni zoshishino, ii-khamera kwi-site kunye nerekhodi ziphelisa ngokupheleleyo imfuno yophando olufunekayo ukuqhuba ibhizinisi elitsha.
Amanye ama-franchise aze awanike abadlali abacetyiswayo bemidlalo, kunye neluhlu lwababoneleli ngeenkonzo ukwenzela le njongo. Ngokuqhelekileyo, i-franchisee inako ukusebenzisa inzuzo kwisaphulelo kuzo zonke izixhobo ezithengwayo, kuba i-franchiseor sele isetyenziselwe isaphulelo ngenxa yemali enkulu yezoshishino ukuba zonke ezinye i-franchise zenzile naba bathengisi.
2. U msebenzi
Endaweni yokwenza izikhokelo zemisebenzi yabasebenzi ezifana nokuqesha, iinkcazo zemisebenzi, imibuzo ye-intanethi, ii-appraisals zentsebenzo kunye neminye imisebenzi eyimfuneko, i-franchise inika ngokubanzi zonke izikhokelo eziyimfuneko kunye neefom eziyimfuneko ukuqala ukusebenza kwishishini kunye neendidi ezichanekileyo kunye ubuninzi babasebenzi. I-franchise nayo ibungakanani bobuninzi inani labasebenzi abayimfuneko ngokusekelwe kumlinganiselo oshishino olulindelekileyo, kunye nesincophiso sokuba nini ukugxotha abasebenzi ngokukhula.
Ezinye i-franchise, ngakumbi ezo zoshishino zokutya zidinga ukufanisana ezithile kunye nabaqeshwa kwaye ziya kunika ukuthengwa kwale mifomfom kwixabiso elithengiweyo ukusuka kubathengisi beentlobo ezahlukeneyo ngokusekelwe kwindleko yezoshishino kunye neendleko zokuxubusha kwangaphambili.
Kwimisebenzi yemihla ngemihla, i-franchise inikezela ngamanqanaba amabini oqeqesho. Inqanaba elinye liqela labaphathi elibonelela ngemfundo malunga nokulawula izibonelelo kunye nobunkokeli bokusekwa. Kanye kunye nokuqeqeshwa komsebenzi kwabasebenzi ukuze kuqinisekiswe ukuhambelana kwendlela yabo yokuthengisa kubathengi kunye namava abathengi abachaphazelekayo.
3. UkuThengisa nokuThengisa
Yonke "icandelo elivunyiweyo" (i-franchise eyenziwe) iintengiso zetengiso kunye neentengiso zibonelelwa ngenjongo yokutshintshela imali ephindaphindiweyo yenyanga. Oku aqhelekanga ukukhetha. Iimodeli ezingasetyenziselwa ukupapashwa kunye nokuthengiswa kweendaba ziqhelekile ngokwezifiso ukuze indawo ye-franchise, inombolo yefowuni kunye nayiphi na ingcaciso yoqhagamshelwano inokudibaniswa lula.
Ukuthengisa i-imeyile kuye kwanda kakhulu kwaye i-franchises inikezela i-templates ukuba isebenzise imikhankaso ye-imeyile kunye neenkampani ezifana nokuQhagamshelana rhoqo kunye nabanye.
4. Ukuqwalaselwa kweMpawu
Cinga ukuthengwa kokugqibela okwenzileyo, okanye inkonzo oyibhalisele yona. Amathuba kukuba, ukuba ubhalisele i-Gym okanye ye-Spa ubulungu, ukhethe igama / uphawu olulwazi ngalo kwaye ngoko uthemba okanye uvile izinto ezintle ngegama lomlomo okanye ukukhangisa.
Le ngamandla okutshatyalaliswa kwendlela kunye nendlela iguqulela ngayo ukuthengisa ngokukhawuleza kunye nabaxhasi abahlala behlala. Inzuzo yeqhinga lokuthenga i-franchise yikhono lokuthengisa umkhiqizo owaziwayo oxhaswa ngubuchule kunye nemali ye-franchise. Ukuseka uphawu ukusuka ekuqaleni kunokuba ixesha kunye neendleko ezingavumelekanga.
5. Uqoqosho lweSikolo
Kukho amandla kumanani. Kukho nemali eninzi enokugcinwa ngale ndlela. Ukongeza kokukwazi ukuthenga izixhobo eziyimfuneko, ifenitshala kunye nokubonelela kwisaphulelo esandulelayo, i-franchises enkulu yendawo ingakwazi ukusebenza kunye nokudibanisa ukuthengiswa kwazo kunye nezibonelelo zentengiso.
Ukuba kukho ukuphakanyiswa ukuba i-ofisi yenkampani ye-franchise iyakhuthaza i-Money Mailer okanye enye, ukuba ama-franchisees ama-5 (okanye iindawo) adibanisa imali yazo yokukhangisa, anokukwazi ukufikelela kwindawo ebanzi okanye ukufumana iimeyile ezininzi. Uqoqosho lwezinga elinokwenzeka ngokusebenzisa ukuthengwa kwe-franchise lunokunceda ukwahlukanisa abaenzi bemali kwi-"mama ne-pop" amashishini angenakukwazi ukufumana amaninzi.
Izibonelelo:
I-International Franchise Association
I-Franchise ekhulayo ngokukhawuleza eMntla Melika
I-Franchise Council yase-Australia
Franchise ngqo kwi-UK