I-short marketing emfutshane ingabahluko phakathi kokuphumelela nokuhluleka. Ingasetyenziselwa ukusetyenziswa kwangaphakathi ngaphakathi kwenkampani okanye ukusetyenziswa kwangaphandle ukwabelana kunye nezixhobo ezingaphandle kwe-ad agency yakho, i-copywriters okanye abayili bemifanekiso. Nangona eli phepha liza kuthatha ixesha lokudala, lingasetyenziselwa ukufumana wonke umntu ochaphazelekayo kwiphepha elifanayo. Ndiyathanda ukuqulunqa i-short marketing, yabelane ngayo nezixhobo zethu zangaphandle, kwaye ubambe umnxeba wokukhaba. Unokuphelisa naluphi na ukudideka okanye ukungafihli.
Xa ukwakha imfutshane yakho yokumaketha, khumbula ukuba imfutshane yokuthengisa kufuneka isebenze le njongo:
- Chaza kwaye uqhagamshelane nenjongo yenkqubo yokuthengisa.
- Hlela iinombolo kunye nemilinganiselo yokuphumelela kulo phulo.
- Beka ithoni yomyalezo kwaye uqaphele iigqeba ezijoliswe kuzo.
- Ukuchonga nokusekela iinjongo zenkqubo yokuthengisa.
Unokuzibuza ukuba yintoni umehluko phakathi kokudala okufutshane kunye nokuthengisa okufutshane.
Iimpawu zokudala zibonwa njengesiqhelo, zinzima okanye zinzima ukugqiba. Ukuthengisa okufutshane kufuneka kukuncedise ukucwangcisa inkqubo kwaye upende umfanekiso ocacileyo weenjongo zakho zokuthengisa kunye neenjongo.
Iimpawu zendlela yokuthengisa ngokufutshane kukukwenza kube lula ukulandela, ukubandakanyeka, okufanelekileyo kunye neyinyani.
Iimfuno zakho mazibe zicacile ukuba ziphelise ngesiphumo esingagculisi nje kuphela kodwa omnye uyavuya.
Khumbula xa udala umfutshane wakho ukuba uhlale ungasebenzisi ukusebenzisa i-acronyms, ingcaciso ye-shishini okanye i-jargon ukuba abo bafunda imfutshane bafumane ingxaki yokuqonda.
Njengoko uhamba ngeemfuneko ezimfutshane zokuthengisa, gcina ingqalelo ukuba imfutshane yakho yokuthengisa ithetha ukubonisa ingxelo yeenjongo kunye nesicwangciso senzo. Iimpawu zokuthengisa zingasetyenziselwa iiprogram zobudlelwane boluntu, iikhankaso zentengiso, umkhankaso wokubeka indawo, iiwebhsayithi, ukunxibelelana kwintengiso kunye nokunye.
Ok, masiqale. Yintoni oyifakayo kumfutshane okuthengisa?
- Ingxelo emfutshane yenkampani kunye nemveliso kunye / okanye inkonzo oyinikezelayo. Ukuba i-short marketing yakho yenziwe ngokukodwa ngaphandle kwemithombo, musa ukwenza izigqibo. Thatha ixesha lokubandakanya imvelaphi emfutshane yenkampani kwakunye nemveliso kunye / okanye inkonzo oyithengisayo.
- Izizathu kunye neenjongo zokuthengisa ngokufutshane. Iyintoni injongo yokuthengisa ngokufutshane? Yintoni ozama ukuyifeza?
- Iinjongo zonxibelelwano. Yintoni ozama ukuthetha nayo? Yintoni umyalezo? Ingaba kukho iingxaki ezifuna ukuzisebenzisa kwikopi yokuthengisa?
- Iimarike ezijolisiweyo . Ubani ojolise kuyo? Ngaba zikhona izigaba ezininzi? Ngubani omele ubhalelwe umyalezo?
- Isicwangciso sokusetyenziswa. Unethemba lokuba ukuphumeza isicwangciso? Ngaba unayo izithuthi zokuthengisa ukuba ungathanda ukusebenzisa okanye uvulekile?
- Ukuthengiswa. Ngokusekelwe kwiinjongo zakho, iimfuno zonxibelelwano, iimakethi ekujoliswe kuyo kunye nesicwangciso sokusebenza oko uya kudingwa? Ngaba uya kufuna iikopi ye-imeyile, ikhadi leposi okanye mhlawumbi iphepha lephepha elilodwa? Ungazilinganisi kodwa zicaca kwiintengiso ezithengiweyo ozilindeleyo ngenxa yesiganeko sokuthengisa.
- Mandatories. Ngaba zikhona iikopi ezimele zifakwe kwiimveliso zakho zokuthengisa ezinjenge "call call to action" okanye i-disclaimers? Kuthiwani nge logo yakho, inombolo yefowuni, idilesi yewebhusayithi okanye izixhumanisi zeendaba zoluntu? IiMatata zizo zinto eziza kuqukwa kuzo.
- Ixesha lokuqwalasela. Ubhekisela njani kumgca wakho wesikhathi? Ngaba kungekudala uza kufuneka uqalise inkqubo yokuthengisa? Kungekudala uza kufuneke ukuba uhlawulele kwaye uphuculwe ngexesha lokuqalisa?
- Ukulandelela kunye neenjongo. Ziziphi iinjongo zakho kwiqhinga kwaye uza kulandela njani impumelelo yale phulo? Ngaba impumelelo ibhekiselele eminye imibuzo okanye ukuthengiswa kwemveliso? Uza kujonga njani le migudu kwaye impumelelo ibonakala njani. Yiba yinto ecacileyo, khumbula oku oku kuza kubuyela emva koko ukuze ubone ukuba ngaba iqela lasebenza okanye cha.
- Bhajethi. Ziziphi iingqalelo zebhajethi kufuneka ziqwalaselwe? Unayo imali engakanani? Oku kuya kugunyazisa iimoto zokuthengisa eziqwalaselwa ukuba zenziwe.
Kalokunje ukuba unomsebenzi wakho wokuthengisa ogqityiweyo ogqityiweyo kukho izinto ezimbalwa ukugcina engqondweni.
- Vavanya ukucaca. Beka ukuthengisa kwakho emfutshane ukuvavanya ngokuzifunda kwaye uzibuze: "Ukuba umntu ongaziqhelanga nebhizinisi lam ufunde oku, ngaba bayaqonda ngokucacileyo oko ndizama ukukufeza?"
- Ngaba ufumene impendulo evela kumasebe asebenzayo asebenzayo njengophando nophuhliso, ukuthengisa okanye ukuphathwa kwemveliso? Iimpawu ezimnandi zihlala ziquka igalelo lamanye amasebe angaphandle kokuthengisa.
- Ngaba izigqibo zakho eziphambili zisayinwe kwiimveliso ezimfutshane kwaye ziyavumelana nento oyicelayo?