UBen Cohen, uJerry Greenfield Uphefumulayo

Iingcaphuno eziphefumlelweyo kunye nezobuGcisa

Omnye ucatshulwa ubonisa isimo sengqondo uBen Cohen noJerry Greenfield babenalo xa beqala ukuthengisa ice cream eBurlington, eVermont: "Ukuba besiza kuba ne shishini sasiya kuba nelinye lalingqinelana nexabiso lethu." ukulungelelanisa ishishini kunye nexabiso alinakuze lugqitywe kwaye lubonakaliswe kwisitatimende somsebenzi kaBen noJerry, esidibanisa uxanduva lokusingqongileyo, ukuthatha inxaxheba koluntu kunye nokuguqulwa kwentlalo ibe yoshishino lokwenza nokuthengisa i-ayisikrimu.

Ukuphefumlelwa yiifilosofi kunye neengcamango eziphakanyisayo zokukhokela ishishini eliyimpumelelo kwaye uphile ubomi obuyimpumelelo uBen Cohen noJerry Greenfield banegalelo kwiindawo zoshishino ngokubanzi kunye nakucandelo lokuthengisa ngokukodwa. Ezi ngcaphuno ezibhalwe nguBen noJerry ziphefumlelwe naliphi na umthengisi okanye umphathi wezorhwebo oziva ephoqelekile ukuba aphumeze ngakumbi ngezoshishino zabo kunokuthengisa izinto eziza kwenza inzuzo.

Iingcaphuno ezinokuthethelelwa ngezoshishino kunye noTshintsho lweNtlalo kwiBen Cohen, uMququzeleli weBen noJerry Ice cream:

• "Sonke silapha kweli hlabathi ngenxa yezizathu ezithile."
  
• "Ukuba uyazi ukungabi nabulungisa, unokungayinaki into, uthi akukho nto ongayenza ngayo, isikhalazo ngayo kwaye ungenzi nto, okanye ubeke amandla akho ukwenza into malunga nayo. Ukusetyenziswa okubalulekileyo ebomini bam kukusebenzela ukuphucula umgangatho wobomi kubantu abahlelelekileyo. "
  

• "Andikholelwa ukuba ngenxa yokuba umntu oyedwa ozelwe kwelinye icala lomgca wecala kunye nomnye umntu uzalelwa ngaphesheya kuthetha ukuba abantu abaninzi kufuneka bahlaselwe ngaphandle kwephutha labo."
  
• "Ibhizinisi lingazange liphuculise umgangatho wobomi bentlalo ngokubanzi njengenye yezinto eziphambili. Sagqiba isigqibo sokuhlaziya umgca we-Ben & Jerry."
  

• "Oorhulumente kufuneka alinganise amandla, kungekhona ngokweendlela abantu abangayibulala ngayo, kodwa bangaphi abantu abanokukutya, ukunxiba, ukunyamekela indlu nokunyamekela."

Iingcaphuno ezinokubakho ngezoRhwebo kunye noTshintsho lweNtlalo kwiJerry Greenfield, uMququzeleli we-Ice cream yaseBen noJerry:

• "Sasicinga, kutheni singahlanganisani size senze into emnandi kwaye sibe ngabaphathi bethu kwaye ekubeni sasithanda ukutya kufuneka senze okuthile ngokutya."
  
• "Ishishini lingaba ngumthombo wenguqu yenkqubela phambili."
  
• "Ukuba uvula ingqondo, ithuba lokujongana neentlawulo zombini kunye neemeko zentlalo alinasiphelo.
  
• "Ukuba uxhasa uluntu, baya kukuxhasa."
  
• "UBen andinakhe uBen & Jerry kwimbono yokuba ishishini linembopheleleko kuluntu nakwimeko."
  
• "Ngoku, xa sibhekene nengxaki efana nokufudumala kwehlabathi, kwaye uyaqonda ukuba iimpembelelo ezinkulu ekufudumeni kwehlabathi zivela kwishishini kunye noshishino, ndicinga ukuba ishishini lifuna ukuthatha inxaxheba ephambili."
  
• "Xa uhokelwa ngamanani, ayinakucala ibhizinisi lakho, inceda ibhishini lakho."
  
• "Silinganise impumelelo yethu kungekhona nje ngemali esayenzayo, kodwa ngokubaluleka kwethu kwintlalo."
  
• "Ukuba sasiya kuba neshishini sasiya kuba neyinto ehambelana nemilinganiselo yethu."
  

• "Akukho namnye wethu onokulindela kwiminyaka engamashumi amabini edlulileyo ukuba i-international multi-international ingayibonakalisa intsuku yemini, ngenzondelelo, ukuphinda iphinde ikhulise umsebenzi wezentlalo oqhubekayo ube yinxalenye ebalulekileyo kaBen & Jerry kunye namandla amakhulu mpu melelo. "
  
• "Kukho abantu abaninzi abaya kwishishini abaxhalabisayo. Ubulumko obuninzi kukuba awukwazi ukufumana ishishini eliphumelelayo kwaye ulisebenzise ukukunceda uluntu. [Abantu bacinga] Ukuba uzama ukuba nezoshishino ezama ukunika abantu, kuthatha ubuchule bakho ukuba uphumelele ngemali. "
  
• "Songeze ixabiso kwenkampani ngokwenza ishishini ngendlela esayenza ngayo. Kukhona inkalo yokomoya kwishishini. "