Ukuthengisa kuyinkampani eyahlukileyo kakhulu. Ngundoqo, ukuthengiswa nayiphi na imisebenzi yenkampani ehlobene nokuthenga okanye ukuthengisa iphrojekthi okanye inkonzo. Abaqeqeshi bezentengiso bangasebenzela iinkampani ezinkulu okanye ezincinci njengabaqeqeshi bokuthengisa emakhaya okanye, ukusebenzela enye yeenkulungwane iinkampani zokuthengisa lonke. Injongo kukufumana ingqwalasela yabathengi abajoliswe kuyo ngokusebenzisa izalathisi, ukupakisha ukupakisha okukhuthaza umfanekiso wesimboli, ukuvumela izidumi, ukusebenzisa ii-apps zeentlalo kunye neengcamango ezibonakalayo okanye iifoto kunye nokukhutshwa kweendaba jikelele.
Kwanomsebenzi omncinci wokubhalela incwadi yokubulela okanye ukudlala igalofu kunye nomthengi oza kuba phantsi kwinqanaba lokuthengisa.
I-Marketing Dictionary ikugcina ufike kumhla
Isichazi somthengiso kufuneka ukuba sibe nabo bonke abaqeqeshi bokuthengisa ngoba kukho iinkcukacha ezininzi zokuthengisa omele uziqonde ukuba uphumelele. Ukongezelela, amaninzi amanqaku ahlukeneyo kunye nemigaqo emitsha yongezwa imihla ngemihla kwaye kubalulekile ukuhlala ngoku. Le gamadiza yokuthengisa isebenza njengetrakethi yokuthengisa kwaye inikeza iinkcazo ezicacileyo, iinkcazo, iingxelo kunye nemizekelo. Njengoko uhamba uluhlu, gcina ukhumbule ukuba ixesha lokuthengisa lithethwa ngeengxelo ezilandelayo engqondweni:
- Liliphi ixesha lokuthengisa?
- Kuthetha ukuthini ixesha lokuthengisa?
- Kutheni kubalulekile ukuthengisa abaqeqeshi?
- Ngaba kukho imigaqo efanayo yokuthengisa ehambelana nelo xesha ukuba abathengi bafanele bazi?
- Ngaba kukho imizekelo echaphazelekayo enceda ekuqondeni ixesha lokuthengisa?
A
I-Accordion Faka
Ikhonkco yeA
Isibonelelo sokuBhengeza
Uhlahlo lwabiwo-mali
Ukupapashwa kweElasticity
Isicwangciso soThengiso
Uphando loPhando
I-Ad Specialty
Advertorial
U dlelane
UkuThengisa
Directory yoLuntu
Intsebenziswano Inethiwekhi
IKhomishini yeeArhente
B
Ad banner
Ibhanti
Ubume beMpawu
Umfanekiso weBrithani
Umphathi weBhanki
UkuShishino kweShishini
C
I nkcazelo
I Rate Card
Ukusasazwa kwesiteshi
Ukuhamba
UkuThengisa
UkuThengisa
I-Price-Oriented Price
I ntengiso
Copyright
UkuThengisa
Iindleko zokusebenza
Iindleko Ngombuzo
Iindleko zePalenti yePalenti (CPP)
Iindleko Ngeenkulungwana Zamawaka (CPM)
ICompter Advertising
Isicwangciso sobuCala
Izidalwa
D
DAGMAR
Usuku-Emva kokuvavanywa Uvavanyo
Ukupapashwa okukhohlisayo
Amanani abantu
Iposi eLawulayo
Ukuthengisa ngokuthe ngqo
Ukuphendula ngokuthe ngqo
E
Ixabiso elizuziweyo
Ngamashumi amabini anesibini
Umsebenzisi wokugqiba
Ixesha Elilinganayo
Ukuboniswa
Ukulandelwa Kwamehlo
F
FCC
I-Fixed-Sum-Per-Unit Unit
Ixabiso elimthebelele
Ukuhamba
Iqela loGxininiso
Ezine iiPs
FTC
Indawo epheleleyo
I-Agent-Service Agency
G
Uvavanyo lweGalvanometer
Brand Generic
Abaphulaphuli abakhulu
Impembelelo eninzi
Amanqaku amanqaku amaninzi (GRPs)
H
I-Theory of Effects Theory
Amandla
Abaphulaphuli baseHoldover
Izaphulelo eziHlangeneyo
Ushicilelo oluPhezulu
YeNtlanganiso yeNdlu
Mna
UkuThengiswa kweMifanekiso
In-Pack Premium
UkuShishino
Infomercial
UNxibelelwano loNxibelelwano oluHlangeneyo (IMC)
J
Jingle
Ukubonakala kweJumble
K
Umgcini
Izinto eziPhambili zeNtuthuko
L
Ikhefu
Indlela yokuphila
Uluhlu lomthengisi
INkokeli yokulahlekelwa
Ikholeji Yokuthembeka
M
Macromarketing
Uhlalutyo lwangaphakathi
Iprofayile yeMakethe
Icandelo leMarike
Ukwabelana kwimakethi
Qinisekisa
Umxube wokuThengisa
UPhando loPhando
Ukuthanda izinto
Isicwangciso soLuntu
Isizathu sokuPhando
N
NAD
Ukurhweba
Ibhendi kaZwelonke
Abaphulaphuli Abangenayo
IsiQiniso seNqununu
Ukungenzi Inzuzo
Mi miselo
O
Iinjongo
Ukuqwalaselwa
I-pack-pack (In-pack Premium)
P
Imveliso yeParity
Iinjongo zoPhatha
IThreshold Payment
Ingenise iMarike
Ngophando
Mngcipheko o
I-Percent-of-Sales Method
Inkqubo yokuPhukisa
Imarike engenzeka
Ukwahlukana komkhiqizo
Umhla wokuPhila kweMveliso
Ukumiswa kweMveliso
UkuPhakanyiswa
Umxube Wokukhuthaza
Ingqungquthela yeengqondo
Zeengqondo
Ukupapashwa
Pupilometrics
Q
Uphando olufanelekileyo
Ulawulo lwemeko
Uphando oluthile
Umbuzo
R
Range
Rate Card
Fi kelela
Iqela loLuhlu
IReferral Premium
S
UkuLawulwa koBomi
IsiGama
Cwangciso soTyalo lweSicwangciso-qhinga
Iingcamango eziPhantsi
T
Umgca weTek
Abantu ekujoliswe kubo
Imakethi ejongiwe
Ukuchongwa kweeNkcazo ekujoliswe kuyo
U
UkuThengiswa okuThengisiweyo
V
Iimilinganiselo kunye nokuPhila (VALS) uPhando
I zithuthi
Publications
Umbono
W
Izwi leNtengiso yeMlomo
Iphelile
Ipeyinti yeLizwi