Funda ngeMarketing Observation

Ukuvavanya ukulungelelwa kwabathengi ngemveliso yakho kwindawo entsha

Ukubonwa kwentengiso kungadideka kubo bobabini abanikazi bamashishini amakhulu kunye nabancinane. Abaninzi babo abanalo ulwazi oluchanileyo ngokubhekiselele ekuqwalaseleni. Kulo thunyelwe, siya kukwahlula ngokucacileyo phakathi kweenkcukacha ezichanileyo kunye ezikhohlisayo xa sithetha ngokubhekiselele kwimarike.

Ukuqwalaselwa kwemarike

Ukuqwalaselwa kwindlela yokuphangela imarike apho abaphandi abaqeqeshwayo ngokubanzi babheka indlela abantu okanye abathengi abaziphatha ngayo kunye nokusebenzisana kwiimarike phantsi kweemeko zendalo.

Yenzelwe ukunikela ngokuchanekileyo ngolwazi oluchanekileyo nolona ngolu hlobo malunga nabathengi ababenjenjalo xa besebenzisana kwi-market niche.

Oko Kufuneka Uyiqwalasele Xa Uqhuba Ukuqwalaselwa Kwemarike

Iphulo elibi lokuthengisa libi kakhulu. Kungenxa yoko kubalulekile ukwenza ukhangelelwano olufanelekileyo lweemarike ukuphumeza iziphumo eziza kukunika ithuba lokuphila kwimarike. Kufuneka uqwalasele ukuba i-sector target target market inokubaluleka nantoni na ishishini. Ukuhlakulela isazela esicacileyo sokuba ufuna ntoni ekubonweni nokuba ufuna uncedo kuyo yonke inkqubo. Ukuqwalasela kuthetha ukuvula amehlo akho kwizinto ezinkulu. Musa ukuyisondela ngembumbulu.

Injongo yoThengiso lweMarike

Makhe sijonge kule ngxaki ethile, inkampani ephumelela kakhulu ifuna ukwandisa imisebenzi yayo kwindawo entsha. Ayinayo ingcamango nayiphi na into malunga nendawo ngaphandle kwendawo yayo kunye nomthamo wemakethe.

Ikhampani iyaqhubeka kwaye iseke isebe ekukhupheleni okulindele ukuba ishishini liqhamle kwiinyanga ezimbalwa. Nangona kunjalo, izinto ngokukhawuleza ziqala ukuthatha umgangatho ophantsi ekugqibeleni ukukhokelela ekuvaleni kwabo. Le nkampani ingagcinwanga ukuba isebenzise ubuchule bokuphangela iimakethi ezifana nokubonwa.

Ukuqwalasela kubaluleke kakhulu xa kulungiswa ukwanda kwoshishino.

Kuya kukunceda uvavanye ukulungela kwabaxhasi kwimveliso yakho kwindawo entsha. Inokukunceda ngokuhlakanipha ukhethe iziteshi zokuhambisa ngexesha udala isiseko esikhulu somthengi ngexesha elinye.

Ukuqwalaselwa kwentengiso kufuneka kwenziwe ngenjongo yokuqonda abathengi abakhona. Kufuneka kubonakalise oko kuthonya izigqibo zokuthenga abathengi, iimpawu zabo, oko banokuyithandayo kakhulu kunye nomthombo wempembelelo kwimikhuba yabo yokuthenga. Ukuqwalaselwa kuthathelwe ukubeka iinjongo ezibonakalayo kumabhinqa amancinane kunye namanqanaba amakhulu. Ulwazi olufana nokukhula kunye neentengiso ngenye yeempawu zorhwebo kufuneka ungene kuyo xa ubeka iithagethi.

Ukuqwalasela kunceda ukuxazulula iingxaki zezoshishino. Kuya kukunceda uphando kwaye usebenze ukuba yintoni ingxaki. Ngokomzekelo, ukuba ufumana ukuhla kweentengiso, unokufumanisa ukuba kukho ukuchithwa kwe-brand in the market.

Iintlobo ezahlukeneyo zokuqwalaselwa kwemarike

Kukho iintlobo ezininzi zokubonwa kwemarike. Nangona kunjalo, zikwahlula kwiinqununu ezinkulu ezintandathu. Ziquka abantu, oomatshini, ocacileyo, ongathanga ngqo, ukuguqulwa nokungafihliweyo.

Ukuqwalaselwa okukuguqulwe kwenziwa ngaphandle kokuba umntu owaziyo ngexesha loko lugqityiweyo olungagqibekanga lwenziwa xa umntu eyazi ukuba uyabonwa.

Ukuqwalaselwa komntu kubandakanya umntu owenza ukubonwa ngeli xesha ukuqwalaselwa komatshini kubandakanya ukusetyenziswa kwemishini ezifana neekhamera zevidiyo kunye neerekhodi ezilalelwayo. Ukuqwalasela ngokuthe ngqo kubandakanya ukujonga ukuziphatha kwangona ngoxa ukujonga okungahambelaniyo kubandakanya ukufundwa kwimeko ethile efunyenweyo kwimvelaphi yesibini.

Ukuqwalaselwa kwentengiso kufuneka kwenziwe ngabantu abaqeqeshwe kakuhle abanezakhono eziyimfuneko kwi- market research . Ukuze ube nesiphumo esingcono, qiniseka ukuba unesicwangciso esilungileyo esilungiselelwe kwindawo ezifana nemali efunekayo ukufeza umsebenzi.