Kufuneka kuqatshelwe, nangona kunjalo, ukuba ukubeka isicwangciso esiqinileyo seshishini kuyinyathelo lokuqala lokubaluleka njengoko eli lijongana nazo zonke iindleko zokusebenza, kubandakanywa uhlahlo lwabiwo-mali. Njengoko kukho iinkalo ezininzi kwiintengiso kwaye kungekhona nje indlela enye okanye iindleko ezihambelana nayo, kufuneka uhlahlo lwabiwo-mali olufunekayo olufunekayo oluhlala kwimida yemali yenkampani.
Emva kokuba uhlahlo lwabiwo-mali kunye nabajoliswe kuluntu sele beqikelelwe, lixesha lokumisela isicwangciso sobhengezo. Iindlela ezikhethiweyo ziya kuxhomekeka kwiinkxaso kunye nabajoliswe kuzo. Nazi ezinye zeendlela eziqhelekileyo:
Print Print. Oku kukukhangisa okusekwe kwiphepha, njengeentengiso kwiiflaya okanye ngeposi, iincwadana, amaphephandaba kunye namaphephancwadi, kwaye ayengaziwa ukuba yindlela efanelekileyo kakhulu yokuthengisa. Oku kungatshintsha kwihlabathi lokuthengisa namhlanje kuba uninzi lweenkampani zisebenzisa ukuthengiswa kwe-intanethi, okuya kwenza nayiphi na into ebhaliweyo ifake.
I ntengiso ye-imeyile. Okufana nokupapashwa kweentengiso, ii-imeyile zifikelela ngokuthe ngqo kumakhomatika okanye abathengi bamanje, kodwa awaziwa ngokuba yindlela efanelekileyo kakhulu. Ngomyinge ovulekileyo wokuvula kuphela 20% kuphela, inkampani inokufuneka ihlawule iindleko ezongezelelweyo zokuqeshisa ngaphandle kwintengiso okanye iqumrhu lokuthengisa ukuze kuthengwe uluhlu lokuposa.
Ukupapashwa kweMidiya. Le ntengiso isebenzisa iintengiso zethelevishini nezomsakazo, kwaye zinokuba zibiza kakhulu. Inkampani ayifuni kuphela ukuthenga i-slots ye-TV okanye yomsakazo, kufuneka kwakhona yenze into ebonisa iinkonzo okanye iimveliso zabo. Ukuba unethamsanqa ukufumanisa ukuba abaphulaphuli bakho abakhethiweyo bafumana ixesha lokuzonwabisa kwikhaya okanye bachitha ixesha elihle kwizithuthi, oku kungayona nto inokubaluleka kwintengiso, kwaye ixabise iindleko. Qaphela ukuba ubugcisa be-DVR, nangona uphando lubonisa ukuba ezininzi iintengiso zigqithiswe ngokuthumela ngokukhawuleza.
Ukupapashwa kweDivital . Amaphepha eWeb ingaba nayiphi na into, nangaluphina uhlobo lwenkampani, kwaye kukho iintengiso kuyo yonke indawo. Izikhangiso ngokuqhelekileyo zifake ikhonkco kwikhasi lewebhu lewebhu, kwaye iziphumo ezilungileyo ezivela kulolu hlobo lwentengiso ziboniswe ukuba zikhuphuka.
Ngoku ukuba isicwangciso sobhengezo sisetyenziswe, isinyathelo esilandelayo sifinyelela abathengi. Eli lixesha lokuchonga imidiya eya kusetyenziselwa ukuxhasa isicwangciso. Ukongezelela, ukutyalwa kwexesha kufuneka kwabiwe ukwenzela ukubandakanya isicwangciso. Isinyathelo sokugqibela ukuvavanya iziphumo, ukugqiba izinga lokuguqulwa kwakho kunye nokuba kakuhle kangakanani, okanye kungenjalo, isicwangciso sisebenze. Ukuze wenze oku, ezi zilandelayo kufuneka ziqwalaselwe:
Buyisela kwiindleko. Ngaba iindleko zentengiso zihlanganiswe ukwanda kweentengiso? Ngaba ufumene isiseko somthengi esitsha? Ukuba imali eyongezelelweyo yafunyanwa, vavanya ukuba ukongezwa kwakuhambelana ngqo nentengiso esetyenzisiweyo.
Abaxhasi. Ngaba ufumene abathengi abatsha? Ukuba kunjalo, bangaphi na? Ngaba abo bathengi bagcinwa? Ngaba ufumene abathengi?
Xa unokubona lula ukuba kukho izibonelelo ezintle kwisicwangciso sobhengezo, kukhuselekile ukuba ucinge ukuba isicwangciso sisebenza ngendlela eyayijoliswe ngayo. Ngakolunye uhlangothi, ukuba ishishini alizange lisanda njengoko kulindelwe, lixesha lokutshintsha isicwangciso kwaye uzame kwakhona.