Iingcebiso zokwandisa ukuThengiswa kweeKrisimesi
Impendulo ecacileyo " indlela yokuthengisa ngaphezulu " kukufumana abathengi abaninzi .
Ukucinga ukuba unemveliso esemgangathweni okanye inkonzo, abantu abaninzi abakubona okanye bafumana oko kufuneka unikezele ngokuthengisa ngaphezulu.
Ukwenza oko, kunjalo, kufuneka ufumane abathengi abanokungena kwivenkile yakho. Ngomgudu omncinane kunye nobulumko, akunjalo nzima njengoko ucinga. Sebenzisa enye okanye ngaphezulu kwezi ngcamango ukuze wenze ukukhwela kweKrismesi ukukhwela:
1) Nithengise.
Ndiyakuva uhlaba ibunzi lakho kwaye udibanise, "Hayi, duh!"
Kodwa ngaphambi kokuba ugxothise le ngcamango ingaphandle kwesandla, qwalasela oku: kakuhle kakuhle wonke umthengisi wezobukhulu bonke ubuninzi bexesha lokuthengiswa kwexesha leKrisimesi - kuba basebenza.
Ngoku khawuqwalasele oku: kuthekani ukuba awuzange uthengise kodwa uthethe enye yeentengiso malunga nomntu wonke ofuna ukuya khona?
Njani? Gcina ezi ngcebiso ngqondweni:
- Ukunikezela enkulu enkulu ngosuku. Ukunikezela izaphulelo ezinkulu (30% okanye ngaphezulu) kumntu owaziwayo ngalunye suku ukuzisa abathengi beKrisimesi ukuba banokusebenzela ukuba unalo ulwazi oluthile oluthengiweyo okanye izinto ezithile abantu abazifunayo.
- Yenze isaphulelo, kungekhona into. Kwi-flyer kutshanje, umthengisi wanikezela ngeeserogi zamahhala kunoma ubani ochitha imali engaphezu kwama-20 e-esitolo sabo ngaphezu kokuthengiswa kweKrisimesi yeentsuku ezintathu. Kodwa kuthekani ukuba uziva unayo isoksi ngokwaneleyo okanye iisokisi nje azikho uKristumassy? Balahlekelwe nguwe.
- Qinisekisa ukuba isaphulelo sakho siyafaneleka. Abathengi basetyenziselwa ukuphangwa. Ngako-ke ama-5, 10 okanye ama-20 eepesenti izaphulelo aziyi kunqumla ngaphandle kokuba wenze into efana ne-20% ekuthengisweni kwe-storewide. Kwizinto ezizimeleyo, iphakamileyo isaphulelo singcono. Abathengi baya kuqhathaniswa.
Kwaye uthengisa ukuthengisa kwakho kakhulu kwiindlela zokuthengisa ezifanelekileyo kakhulu kubaxhasi bakho abalungileyo ; iindaba zentlalo , amaphephandaba, inomathotholo njl. (Jonga iiNkcazo zokuThengisa amaShishini amancinci .) Abantu kufuneka bakuve malunga nokuba baya kuphuma!
2) Gcina isiganeko.
Njengoko ndibhalela oku, iqela laseBusiness in Action edolobheni lam liphethe umcimbi we-Moonlight Madness. Kuza kubakho abasebenzisa umlilo, i-jugglers kunye neemvumi ezenzayo kwaye, ngokuqinisekileyo, iSanta iya ku tyelela.
Imindeni ezayo yedolophu ifumana zonke iintlobo zokuzonwabisa ezikhululekile-kunye namathuba amaninzi okufumana i-Krismesi yokuthenga njengamagosa asekuhlaleni avulekileyo kwaze kwaba phakathi kobusuku kunye neentengiso ezizodwa ziyaqhubeka . Ukuba idolophu yakho ayinayo into enjengaleyo kuhamba ngeli xesha ukuba ibhinqa lakho elincinci lingathatha inxaxheba kuyo, kuthathe ukuthatha ukuthini isiganeko esinjalo sonyaka ozayo?
Akukho nto ikukhusela ukuba ubambe isiganeko sakho. Iqhinga kukudala umcimbi oza kudibanisa kwimveliso okanye iinkonzo zakho ngandlela-thile.
Ngokomzekelo, isitolo sekhitshi sinokubamba iqela lokupheka kwaye lizuze ngokuthengiswa kweemveliso ezisetyenziswe eklasini. I- studio ye-yoga ingaba neklasiti yamahhala ukukhuthaza ukubhaliswa kweJanuwari-kwaye unike izitifiketi zesipho ukukhuthaza abachaphazelekayo ukuba basasaze igama.
Beka ingcamango yakho yokucinga kwaye uzibuze, "Kutheni ndiya ku (eso siganeko)?" (Ngamanye amazwi, yintoni inzuzo kumthengi? Akukho nzuzo = akukho ukujika.)
3) Sebenzisa iimkhankaso ze-imeyile.
Imidiya yoluntu ishushu. Kodwa i-imeyile isebenza kakuhle. U-Neil Patel, umsunguli we-QuickSprout, uthi "naphezu kweendlela zentlalo yesigidimi se-media, i-imeyile iyanqoba njengendlela ephazamisayo yokufikelela kunye nawabo abathengi bakho" kwaye ichaza ukuba ngokweMicKinsey, ukuthengisa nge-imeyli kusebenza ngokuphindwe kathathu kunentlalo i-media, kwaye umrhumo womthengi ophakathi ngu-17% ngaphezulu.
Ndiyathemba ukuba sele ufumene i- imeyili yencwadana yokuphuma. Liyindawo efanelekileyo yokukhuthaza iimveliso okanye iinkonzo ozenzayo ngexesha leKrisimesi kwaye usasaza ilizwi malunga nayiphi na intengiso okanye iziganeko onayo.
Kodwa ungesabi ukuthumela ii-imeyile ezahlukileyo njengenxalenye yecandelo lokuthengisa .
Umntu onokuxoxa ngolu suku unokusebenza kakuhle njenge-email yemihla ngemihla, umzekelo.
Naluphi na i-imeyile oyithumelayo kubaxhasi ukuba unokuqiniseka ukuba uyabakhothelisa. Ngaphandle kokuqinisekisa ukuba usebenzisa igama lokuqala lomgca kwisigxina somxholo (okwandisa izinga lokuqhosha, ngokubhekiselele kwi-HubSpot), ungathumela abathengi abazodwa njengezaphulelo ezongezelelweyo kubo, ukuthenga enye-ngaphandle komntu iziganeko ezingafumanekanga kuluntu jikelele, njl. Umyalezo "uyingcali" - umyalezo onzima ukuxhathisa.
4) Yenza umboniso wewindow okhangayo kwi shishini lakho elincinci.
Se benzisa inyawo elongezelelweyo ngaphandle kwexesha leeholide ngokusebenzisa i-window-catching-foot-stop Christmas window.
Ukubandakanya iimveliso zakho kwisiboniso sakho sikhulu xa unokuyilawula, kodwa into enhle kakhulu malunga nefestile yeKrisimesi ibonisa ukuba awunayo. Isiboniso esipheleleyo seKrismesi sinokusebenza kakuhle.
Into oyifunayo yinto eyingqayizivele eya kubeka iso. Kwaye ukubandakanya uhlobo oluthile lokunyakaza lunokubangela ukuba isihlwele singene. Enye yeempawu ezibonakala ziphumelele kwiKrisimesi endandizibona zibandakanya isitimela esasijikeleze umzila.
Okubaluleke kunabo bonke kukusebenzela isihlwele sakho. Iqela labantu abemi ngaphesheya bebukele isitimela behamba ngeenxa zonke okanye bahlonipha ilungiselelo lakho elimnandi lezinto zokugqoka asenzi nto kwishishini lakho. Kufuneka uzilethe kwivenkile yakho. Zama ukubonelela iindwendwe ezishushu mahhala kunye necookie - ngexesha lonyaka kwaye lingenakunqandeka kuninzi.
5) Sebenzisa ukuthengisa okufutshane ukukhwela abathengi kwivenkile yakho.
Abathengi abaninzi banamathele kwiifowuni zabo ukuya kwinqanaba lokuba bahambe ngqo kwivenkile yakho bengayiboni.
Kodwa ngokusebenzisa ukuthengisa ngokusondeleyo okusasaza umyalezo wakho ojoliswe kwiifowuni kumgama othile, njengeBeacon okanye i-Smart Antenna, unokubakhohlisa abo bathengi-kwaye ubabonelele ngezibonelelo zokuzikhuthaza ukuba bathenge ngaphezulu.
I-Smart Antenna ikhangeleka ngokugqithiseleyo kuba isebenza ngeBluetooth ne-Wi-Fi kwaye ayifuni ukuba abathengi abanakho ukukhuphela i-app njengoBeacon.
Mema kwaye Baza
Ngoko kukho iimbono ezintlanu zokuthengisa ongazisebenzisa ukufumana abathengi abangakumbi kwivenkile yakho kwixesha leeholide ukuze uhlasele i-Krismesi yokuthengisa. Akukho sizathu sokuba zonke ezihlanu zikwazi ukuba yinxalenye yenkqubo yakho yokuthengisa yokuzonwabisa .
Kodwa khumbula; nantoni na oyenzayo ukuze udale ukukhwela kweKrismesi, kufuneka ufumane igama kwi- market target yakho malunga nento oyenzayo. Thumela i-imeyile, faka ezo ntengiso, sebenzisa imidiya yoluntu. Ungavumeli ukuba le nkathi yeKrisimesi ibe yintengiso engekho isiganeko kwishishini lakho kuba awuzange umeme abantu abathengi kwivenkile yakho.
Funda kabanzi ngokufumana abathengi kwivenkile yakho:
Ukuthengisa nge-Intanethi: Isicwangciso-siseko Isiphi na ishishino esingasisebenzisa
Amanyathelo okuPhumelela kweNtengiso yeNtengiso yeNtengiso
Izindlela ezi-6 zokuShishino eziPhezulu zokuNyusa iBhishini lakho