Umbono woLuntu lweSebe laseKhaya, i-Lowes kunye ne-Competitors yabo yokuRhweba
Iingxelo zeentetho zezona zikhulu zamakhonkco ezithengiswayo e- US kwicandelo loPhuculo loKhaya lwe-DIY ziyamangalisa kwaye ziyamangalisa. Enyanisweni, kukugxininiswa okuphezulu, okupheleleyo kunye nabantu abajoliswe ngabantu abaThengisa ukuThuthukiswa kweKhaya abaye bavumela ukuba baphile njengoluhlu-babulabathengisi bakhulu bebhokisi njengoko loo mqondo wokubuyisela uphahla kwi-landscape yase-US.
Ukuphucula iKhaya kuMsebenzi
Ukuphuculwa kwekhaya kwa-DIY kubonakala sengathi kufike kwisivumelwano esingaqinisekanga sokuba ishishini lokubuyisela ukuhlaziywa kwekhaya lincinci ukuyenza kunye nezikhonkwane kunye nezikhonkwane kunye nokusebenzisana nabantu abasebenzisa.
Kuyamangalisa ngokuqwalasela ubugcisa bokusetyenziswa kohlobo lwezinto zokuphucula ekhaya kunye neenkonzo ezi zinto zithengiswa ngabathengisi.
Kodwa akumangalisi xa ucinga ukuba phantse ama-50% wabathengisi bokuphucula amakhaya ngoku bafazi, ngokutsho kwenzululwazi yakutsha nje ye-Google malunga nabathengi baka-DIY. Ukuba uphando lweGoogle luveze izinto ezininzi malunga neentengiso eziqhelekileyo ze-DIY shopper ezinokumangalisa kwakhona:
- 47% benza iiprojekthi zophuculo lwasekhaya kungekhona ngenxa yokuba ziyimfuneko, kodwa ngenxa yokuba bayonwabile
- 38% yiGen Xers kunye neMillennials
- I-71% isebenzisa i-Intanethi ukuphanda iimveliso kunye nokufumana ulwazi-njani
- 58% i-smartphone
- I-88% ukutyelela iiwebhusayithi zevenkile ubuncinane kanye kanye njengenxalenye yazo ye-DIY yokuthengwa kwekhaya
- I-65% ithi banakho amathuba okwenza ukuthengiswa kwekhaya kwabo kumthengisi owanikezela ngevidiyo ze-DIY zokufundisa kwi-intanethi
Nazi iinkcazo zentsebenzo zezona zinto zininzi zokuthengisa amakhaya akwa-DIY e-US
KwiSebe lasekhaya
Ibhendi ye- Home Depot yimiba yesibhozo eyimibutho yabasebenzi ecacisa indlela ethile yokwakha ubudlelwane kunye nabathengi, abanini-nxaxheba, noluntu, kunye nendlela abaqeshwa bayo abakhuthazwa ngayo kwaye banikwe igunya lokwenza njalo.
"Into eyahlukileyo" eyaziwayo njenge-Home Depot yenkampani yamakhasimende ebizwa ngokuba yi-Home Depot isisiseko sayo "kwi-Entrepreneural Spirit".
Ngaloo xabiso lenkampani, abasebenzi basekhaya baseDevelopment banikezelwa ngokunyanisekileyo uxanduva lokuzibandakanya, ukuvelisa izinto ezintsha, kunye nokusebenza emsebenzini kunye nemigudu yabo yenkonzo yabathengi.
Lowe
Ubulumko beNgxelo ye-Lowe's Mission in binzana elilula-"izisombululo ezixabisekileyo zabaxhasi." Iqinisekisa ukuba iqela leenkokeli zeLowe lihlonipha iimfuno zabathengi balo, kwaye liqonda imfuno yokukhokela abasebenzi bayo kuwo onke amanqanaba ukwenza okufanayo.
Kutheni abaRhwebi bokuThuthukiswa kwaseKhaya baPhezulu xa kukho enye ibhokisi enkulu Abadayisi abazange bafumane
Ukuthengiswa kwe-Niche kunzima ukugcina kwihlabathi ledijithali apho abathengi banamandla okufumana nokuthenga nayiphi na imveliso nanini na. Kodwa ezi zimbini ezinkulu zokuthengisa ekhaya - i-Home Depot kunye neLowe-baye bakwazi ukuhlala "ukufa kwebhokisi enkulu ye-bhokisi" ukubuyisela umgangatho kwiminyaka yamuva kwaye kungekhona nje ngenxa yobukhulu kunye nobubanzi bemisebenzi yabo yokuthengisa. Kukho ubungqina obuninzi bokuthi akukho nto "into enkulu kakhulu ukuba ingaphumeleli" kwinqanaba lokubulala ibhokisi enkulu yabathengisi.
Kunceda ukuthelekisa izitatimende zentsebenzo ze-Home Depot kunye neLowe kwiinkcazo zentsebenzo zabathengisi beebhokisi ezinkulu zebhanki ukuchonga umahluko kumafilosofi emva kwabathengisi abaphumelelayo kunye nabathengisi abangaphili.
Abathengisi bebhokisi abakhulu bebhokisi babonakala bephethe iingxelo zeemishini ezahluleka ukuqhuba iinkokeli kwi-agility kunye ne-innovations eziyimfuneko ukuze zihlale zikhuphisana kwimozulu yokuthengisa ngokukhawuleza. Enoba abo okanye abathengisi babekho iinkokeli ezingenakukwazi ukwenza amagama esitatimende semishini esakhiwe kwiindonga zebhodi yebhodi ngokwenene.
ImiSebenzi Eye Yaye Kwibhokisi Elikhulu I-Bankruptcy
Oku kulandelwayo yiinkcazo zemisebenzi zecandelo elikhulu-ukubulala abantu abakhulu beebhokisi bebhokisi abasandul 'ukutshatyalaliswa kwenkcitho kwaye baphume ngokupheleleyo kwishishini. Ezi ziintlobo zeengxelo zentsebenzo ezibonakalisiweyo aziphumelelanga, okanye zingaphumeleli ngokuphumelela ngamaqela eenkokheli zentengiso.
- I-Blockbuster: Isitatimende semishini yeBlockbuster sinqabile emva kweemfuno zabathengi kwaye asinalo umbono ocacileyo wekamva.
- Imida: Nangona iphakamileyo embonweni wayo, isitatimende seMida yoMdawulo sasingenaso isiqondiso esicacileyo kubaqeshwa beBorders njengoko besenza izigqibo ezisebenzayo imihla ngemihla.
- Isixeko sesekethe: Umsebenzi weCandelo leSekethe wagxininisa abasebenzi kwiimpawu zayo zenkampani, kodwa ezo zixabiso azikho naluphi na ukubhekiselele kwizinto ezintsha okanye amava kumakhasimende, iinkalo ezimbini zoshishino lwazo ziyingcambu yokupheliswa kwayo.
Ukuphucula iKhaya lokuPhucula abaPhicothi beeNtsebenziswano Kulo Msebenzi
Ukuze uqhubeke uphila kwaye uphumelele, i-Home Depot kunye neLowe kuya kufuneka bahlale phambili kubathengisi babo kuzo zonke iindidi. Akukho mida kumanani kunye neentlobo zabathengisi abanokungqubuzela ekuphuculeni ikhaya abakhulu beebhokisi ngokunikela ngemveliso kunye neenkonzo ezinxulumene nophuculo lwasekhaya. Njengokuba abathengi banikwe amandla ngeteknoloji ukuthenga ukuthengwa kunoma yimuphi umthengisi kwihlabathi, abathengisi banikwe amandla ngeteknoloji ukudala iminyango yokubonelela nayiphi na imveliso yehlabathi.