Ukusebenzisa iTerapeak kwi-eBay Research Market kunye ne-Analytics

Uphando olufanelekileyo lweemarike luyintloko ekuphumeleleni kuyo nayiphi na ishishini. Kubathengisi be-eBay, imarike ekuphandwa ngayo yi-eBay marketplace kunye nabathengi bayo, kunye nabathengisi bodwa abanokuyisebenzisa i-Terapeak. Le nkonzo ifumaneka kwi-intanethi kunye neselula, kwaye igcine idatha ekhishwe eBay ukuya kunyaka. Ngezantsi uluhlu lweendlela ze-Terapeak ezinokunceda umthengisi we-eBay ukwandisa ukuthengisa.

Into yokuSebenza

Funda ukuba yiziphi izinto ezenza kakuhle kwaye zingabikho.

I-Terapeak ibonisa ukuba iindidi ze-eBay zisebenza ngaphaya kweveki yakutshanje okanye inyanga. Kwakhona kubonisa amathariyti ahlukeneyo kubandakanya inani elipheleleyo lezentengiso, uluhlu lwamaxabiso olulonke, uluhlu lwentengiso epheleleyo, intsebenzo yebhidi, umyinge wohlobo lwezentengiso, ukuthengiswa kwepesenti kunye nexabiso eliqhelekileyo lokuthengisa.

Imveliso ehamba phambili

I-Terapeak inikeza uluhlu olushushu olushushu lwezo zonke iikhosi ze-eBay eziphezulu eziphezulu, ukubeka uluhlu lwezentengiso jikelele kuloluhlu kunye nokuthengiswa-ngepesenti yezinto ezibhalwe apha. Okufanayo kufumaneka kwizinto eziphambili zeendaba zendaba, ukukhangela okufutshane , iimveliso zazo zonke iintlobo, kunye nezihloko ezibhaliweyo, ukubonelela ngamatriki abalulekileyo kwizinto ezi zinto-izinto ezifana nenani elipheleleyo leebhidi kunye neenkcukacha zezinto ezinezihloko ezifanayo kunye ne-GMV jikelele. Kodwa khumbula, nje ngokuba umkhiqizo uthengisa kakuhle akuthethi ukuba umthengisi wenza inzuzo. I-80% yokuthengiswa kwi-eBay intsha, kwaye enye ingeniswa esuka eChina.

Izinto ezinjengeenkcukacha ze-iPhone kunye ne-spiders fidget zingashushu kwaye zihambe, kodwa umthengisi angenza i-razor inzuzo encinci kubo. Ixabiso eliphezulu kakhulu kuthengiswa ngamaxabiso ngokuqhelekileyo kukho inkcazo yezinto ezincinci zentengo.

Ukuphuculwa koLuhlu

I-Terapeak isinceda abathengisi bafumene iimpawu, inkcazo, amagama angundoqo, kunye nokuhlaziya izihlomelo kuya kuqhuba ukuthengisa.

Lo mbandela unokuba luncedo kakhulu kubathengisi abangenayo igama elingundoqo elingundoqo kwi-niche ethile, efana nefashoni okanye i-decor yekhaya. Inqaku elingundoqo ligxininisa abathengisi ukuba bafumane kwaye bafunde ukuba yiyiphi amagama e-buzz ayisebenzisayo ukwenzela ukuba uluhlu lwabo lungalinganiswa kunye nokukhangela abathengi.

Umqhubi woPhando

Ngaphandle kwedatha nje, abathengisi banokuqokelela uludwe lwezinto zokubhengezwa ezivela kumncintiselwano, apho bangazihlola khona, babone iziphumo zabo, kwaye bafumane ukuba yintoni inkcazo, isihloko, kunye nezinye ukubeka iinkqubo ezifanelekileyo zepropati. Cinga nje ngento, kodwa nangomthengisi, ukuqhuba idatha kumatriki omncintiswano kubandakanya ukuthengisa-ukusebenza, intengo yokuthengisa, kunye nolunye ulwazi.

Uhlobo loLuhlu kunye nexesha

I-Terapeak inikeza iinkcukacha malunga nokubhala uluhlu kunye nobude. Funda ukuba inani elithethiweyo okanye i-intengiso lilungele uhlobo oluthile lento, kwaye yintoni na ixesha eliza kubangela ukuthengiswa kweyona nto ephezulu. Kwiimeko ezininzi, kubathengisi abaqhuba iBay njengebhizinisi, intengo echanekileyo, iintsuku ezingama-30, kunye neNew Best Offer , iyinto evamile.

Ixesha elide loLuhlu oluLondoloziweyo

I-eBay idatha yedatha yolwazi kuphela Kuba idatha iyafumaneka kwi-searches yangokwesibini kunyaka odlulileyo (kunokuba nje kwiintsuku eziyi-90 ezedlule njengoko kunjalo kwi-eBay), unako ukubeka esweni inkqubela yakho, inkqubela phambili yabakho phiswano, inkqubela yakho iindidi ezizithandayo, okanye inkqubela yezinto ozithandayo zokubala kunye nexesha elide kakhulu, umbono ojoliswe kumatriki.


Imida yeTerapeak

Njengoko naluphina ithuluzi lophando, qonda ukuba idatha ibhetele nje ngendlela ikwaziswa ngayo. Ngoxa i-Terapeak inikeza ulwazi olunjengokuthengisa ngemilinganiselo, le datha ifakwe ngabathengisi abanamaxabiso aphantsi kakhulu, baqalise iinkonti kwi-99 centi, okanye bathabathe izibonelelo eziphantsi. Idapeak yedatha inikezela ayibonisi yonke imifanekiso okanye i-akhawunti kulezo zinto.

I-Terapeak ifuna ukugxila ekuthengiseni ngamaxabiso. Oku kunokungaqinisekanga. Amaninzi amanqaku into ayifumanekanga ngenxa yokuba umthengisi wenze into engalunganga kwi-eBay, kungekhona into ephantsi. Ukusebenzisa i-Terapeak ngokuchanekileyo, abathengisi kufuneka bahlole i-comps ngokukhawuleza kuba abathengisi benza iimpazamo ezinjengokungabikho ukuthunyelwa kwamanye amazwe, okanye ukuphinda kuqhutywe ngeevenkile ngokuphindaphindiweyo.

Into ayinakuyithengisa ngenxa yokuba iifoto zazingathathi kakuhle, okanye kwakungekho mbhalo kwendawo yokuchaza.

Umthengisi akanakho ukubonelela ngenzuzo okanye enze into engekho ngaphandle kwe-eBay ezona zinto zenze ukuba le nto ingene kwi-unsold. Abathengisi kufuneka bathathe ixesha lokuvavanya ngokuthe ngqo ukuthengiswa kwezihlomelo kunye neenkcukacha ezingabonakaliyo kunye nokucacisa ukuba zeziphi izinto ezibangela ukuba uludwe luhambe ngaphandle.

Ungalokothi uxhomekeke kwidatha eluhlaza. Isigqibo esona sigqibo sisona sikhokelo somntu. Izixhobo zophando ziphela, izixhobo zokunceda ibhizinisi lakho, ukuba lingenzi izigqibo kuwe.

Ihlaziywe nguSuzanne A. Wells, Septemba 26 2017.