Fumana iSitatimende seNkcazo yeSithumo seNkampani ye-Panera

Umqhubi weCandelo lokuThuthukisa ukuKhula kwePanera kufumaneka kwiMbali kunye nabaSebenzi balo

© Barbara Farfan for About.com

I-Panera Bread fast food casual eyaziwa ngokuba yi-bakery-centric and bread. Enyanisweni, isitatimende sokuqala se-Panera Bread Mission sasigxininise kakhulu kunomnye umnikelo-isonka. Enyanisweni, i-Panera Isinkwa yenye yeetyitrato zase-US ezithengiswa njengeyona nto ibangela ukuba i-craan bread craze e-US

Ngaphezu kwexesha kunye nokwandiswa kwecandelo levenkile yokutya ye-Panera kuye kwandiswa ukuthunyelwa kwe-Panera Bread mission.

Akunjalo ukuba i-Panera iyishiya isiseko sayo sokuqala-ngesinkwa. Kuphela nje ukuba iinqununu ziye zaqonda ukuba ngaphandle kokuba uyintengiso yezonka zokuthengisa, ezinye iinkalo zoshishino lakho lokutyela zifanelekele ingqalelo ngokunjalo.

Namnye umntu owaziyo malunga neCapera Isinkwa kwaye imbali yayo iyazi ukuba imenyu yokutya kunye nezithako emva kwayo, kwaye zikanto, ziphambili. Kwiminyaka engamashumi amabini kamva, i-Panera idale idemokhrasi esemthethweni ye-mission ephinda ijolise ekudleni. Kodwa ngeli xesha, isitatimende se-"Panism Food" sikaPelera sinika izikhokelo zefilosofi kunye nezikhokelo ezibonakalayo zokukhetha, ukusetyenziswa nokukhonza ukutya kunye.

I-Panera Bread "Mission Mission"

Le "nkqubo yokutya" yenziwe "igosa" ngoJuni 3, 2014. I-Policy Panera Food Food yabe ishicilelwa ize ifumaneke esidlangalaleni kwiwebhusayithi yePaneraBread.com ukuze umthengi ayazi ifilosofi enkulu yenkampani malunga nokutya okusebenzayo kunye nezibophelelo okhokela ukhetho lweenkampani kunye nezithako kunye nezinto ezisetyenzisiweyo kwiindawo zokutyela zasePanera nsuku zonke.

Isishwankathelo samanqaku aphambili kwiPatera Bread "Policy Policy"

" Gcoba izithako : Sizibophezele ekunciphiseni nasekusebenzeni izithako ezisemgangathweni ngaphandle kokufakelwa izixhobo ezongezelelweyo kuquka i-MSG eyongeziweyo, amafutha atshintshe, kunye nezithako esingazikholelwayo kufuneka zibe kukutya kwakho.

Imenyu engabonakaliyo: Sizimisele ukubonakalisa ukukhanya ukuze sikwazi ukuxhobisa iindwendwe ukukhetha indlela abafuna ukuyidla ngayo.

Impembelelo emihle: Sikholelwa ukuba iindwendwe zifanelwe ukungazi kuphela oko kukutya kwazo, kodwa apho zivela khona kwaye iinkampani zichaphazela njani inkqubo yokutya. "U

UMsunguli-Philosophie owaphazamisa ukugxilwa kokutya kwe-Panera Bread

I-Panera Bread chain chain ngokuqinisekileyo yaba nabasunguli ababini. ULouis Kane wayengumseli we-Au Bon Pain. URon Shaich wayengumntu owathengile i-Au Bon Pain evela kuLouis Kane waza waguqula kwiNgqungquthela yeSonka se-Panera. Impembelelo yabasunguli bobabini inokufumaneka kwi-mission ye-Panera Bread mission statement namhlanje.

URonald M. Shaich wazalwa ngo-30 Disemba, 1953 eBoston, eMassachusetts. Abazali bakhe babengumgcini-zimali (ubaba) kunye neengcali zemfundo (umama).

Xa uShaich wayekhulela e-Livingston, eNew Jersey wayengenalo umdla wokufumana ishishini. Kunoko, wayefuna ukungena kwezopolitiko okanye kurhulumente. Umsebenzi wakhe wokuqala wawukunceda ngeeprojekthi zezopolitiko esikolweni esiphakeme.

Izicwangciso ze-Shaich kwakufuneka zifunde umthetho kwaye zisebenze kwinkqubo yomthetho . Kodwa ngelinye ilanga wayesevenkile elula kufuphi nekampus kunye nabahlobo kunye nalo lonke iqela laphonswa ngaphandle kwevenkile. Umnini wamangalela ngokuthengisa, kodwa uShaich ukholelwa ukuba umnini wayengafuni ukwenza ishishini nabafundi.

Ngaloo mini uShaich kunye nabahlobo bakhe bafumana ingcamango yokuvula kwaye baqhube ivenkile ye-campus kubafundi. Isitoreji sasixhaswa ngabafundi kwi-$ 20- $ 30 ngomfundi ngamnye kwaye nangona bekungabaza esikolweni, uShaich wenza isitolo sakhe kubafundi impumelelo. Le ntengiso kunye neempumelelo zikaShaich kunye nayo ibonisa intshisekelo yakhe yoshishino ngokubanzi kunye nokuthengiswa ngokukodwa.

Emva kokugqitywa kwiYunivesithi yaseClake, u-Shaich owayesandul 'ukukhangela ishishini, wamkhuthaza ukuba aye kwiHarvard Business School. Emva kokugqitywa kwiHarvard eneSigqibo sikaMlawuli kwiCandelo loLawulo lwezoShishino, u-Shaich waya emsebenzini ukuze athengise i-cookie yokugcina iindawo zokuthengisa ezibizwa ngokuba yi-Original Cookie Co.

Ngethuba usebenza kwiCokie Cookie Co, uShaich wayenombono wekhenketho yeekhukhi zasezidolophini zasezidolophini.

Kungekudala emva kokuba, xa eneminyaka engama-27 ubudala, uShaich wasungula ishishini lakhe lokuqala lokuthengisa elalibiza ngokuthi i-Cookie Jar.

Ivenkile yayincinci kwaye uShaich wafumana ukuba ufuna okungakumbi. "Ngaphezulu" ukuba wayiguqule inkambo yomsebenzi wakhe. Waba ngumnini-mvume we-Au Bon Pain waza wathengisa ama-croissants kwi-Cookie Jar.

Xa u-Shaich wongezelela ukwenza isinkwa kwenkampani yakhe yenze isifiso sokwanda. I-Au Bon Pain chain chain bakery chain yayinayo ngelo xesha nguLouis Kane. Kwakunzima kakhulu kwiityala kwaye kwengozi yokungena kwi-bankrupt, ngoko uShaich wathenga.

Emva kokukhulisa i-Au Bon Pain chain kwiivenkile ezingama-225, uShaich wagqiba ekuthengiseni i-Au Bon Pain amagama athengisa ukugxila kwezinye iiyunithi ezijoliswe ngoluhlu oluye lwabizwa ngokuba nguSt. Louis Bread Co. Co izitolo ziyi-preversi kwi-chain Panera Bread chain.

ULouis Kane, uMsunguli weCandelo elingaphambili kwi-Panera Bread Chain

Xa uShaich wathenga i-Au Bon Pain yena kunye nomsunguli we-Au Bon Pain, uLouis Kane, waba ngamaqabane. U-Kane nomkakhe uKatherine babephila ubomi obunomdla, obandakanyekayo, obunomdla obuzalisekile. U-Kane wayengumpheki kunye ne-skier ngaphambi kokuba aqalise i-Au Bon Pain kunye noKatherinerine basebenze kwezopolitiko, baqulunqa imibutho yoluntu, baya kwiHarvard Divinity School eneminyaka engama-60.

Ngenxa yesimo sengqondo sikaK Kane sika-adventure, akazange adideke ukutshata noKatharine nangona wayenguProtestanti kwaye wayengumYuda, okwakungekho yimbambano eyamkelwa ngo-1950. Kwakuloo mvo ye-adventure eyamkhokelela ukuba afumane i-Au Bon Pain, ivenkile yokutyela egxininise kwi-croissants eMidwest United States, ekugqibeleni yayiyi -boardboard apho i-Panera Bread yasungulwa khona.