Izixhobo eziphambili kunye neSoftware ukuze kuncede abakhi kunye nabaqhagamshelwano baphumelele
Kwiinkampani ezininzi zokwakha zokuhlala, iwebhusayithi yakho yindlela yakho yokuthengisa. Abaninzi abanokuthenga baya kukhubeka kwiwebhusayithi yakho esuka kwiYelp okanye kwiGoogle Maps, kodwa yindawo yakho eya kubakhokelela ukuba ibhizinisi lakho lifanele ixesha labo.
UJoe Sullivan, umcebisi wezentengiso ogxininise ekuveliseni iinkampani zoshishino, ubhala esithi, "Ndiyangqina ukuba akukho namathuba okuphuhlisa ishishini kwiprojekthi yokwakha. Kwaye ingcambu yengxaki kukungabikho kokulungelelaniswa phakathi kokuthengisa nokuthengisa. "
Unokuthulula ixesha kunye nemigudu kwimidiya yakho yezokuhlalisana, ukubambisana kunye neentengiso zorhwebo, kodwa ukuthengiswa kwakho akunakho ukuguqulela kwiindlela ezintsha.
Iwebhusayithi yakho yindlela enye yokutshintsha loo nto.
Kwimeko enye yeblogi, uJoe Sullivan uphula phantsi indlela abantu abajonga ngayo ababoneleli bokwakha. Wadala uluhlu lubonisa indlela abantu base-US basesha ngayo inyanga zonke ngeenkcukacha eziphambili zokufumana iikontraki kunye nenkampani yokwakha. Ezi zeziphumo:
- Iikontraka eziphezulu eziphezulu: uphando lweenyanga ezili-1600 zase-US
- Ukwakhiwa kweBhanki: ama-14,800 asetshenziswe rhoqo ngenyanga
- Ukulungiswa kwekhonkco: ama-60,500 asetshenziselwa ukufundwa ngenyanga
- Iikontraki zokulungisa izakhiwo: ama-8100 e-US ngenyanga
- Abanjineli bamandla: ama-60,500 e-US afunyenwe rhoqo ngenyanga
Ukunyaniseka kukuba abathengi banokukhangela izisombululo zokwakha kwi-intanethi . Kwaye kwi-intanethi, iwebhusayithi yakho iyona nto imoto engcono kubaxhasi ukuba bakufumanise kwaye ekugqibeleni baqeshwe ngeenkonzo zakho.
Kodwa xa beza kwiwebhusayithi yakho, uvala njani le nto?
Izinyathelo ezintlanu zokunyusa ukuThengiswa
1. Qonda abaphulaphuli bakho abajolise kuyo
Abantu abaninzi kakhulu bathi "fumana i-market target," ngaphandle kokunika amanyathelo anokunyathelo okukwenza. Ukuqala, cinga ngobudala, ubulili, indawo, kunye nengeniso yeentsapho oza kusebenza nazo. Ukubonisa ukuba zeziphi iindawo zokuhlala kunye nokuza kunye nokuba yiyiphi inkcubeko yesigodi (umzekelo, e-Chicago, uya kuba nabaphulaphuli abahluke ngokupheleleyo kwi-Hyde Park xa kuthelekiswa no-Evanston).
Emva kokuba uyazi ukuba ngubani ojoliswe ngabaphulaphuli bakho, unokuqala ukuphazamisa uhlobo lwezinto abazithandayo, ukusuka apho baxhumeka ngaphandle kweminye imibala kubo. Ezi ngqiqo yileyibhloko yokwakha yokudala i-brand yakho kunye newebhusayithi.
2. Yenza iinjongo
Iwebhusayithi yakho kufuneka ibe yinxalenye yentengiso enkulu kunye nesicwangciso soshishino. Ufuna ukwandisa ukuthengisa? Ngakanani na ngexesha? Ufuna ukwandisa ukubonakala kwegama lakho? Uyakwazi njani ukuba uphumelele? Ukuphendula le mibuzo-kunye neenjongo zokuzibeka ngokwemvelo kwenkampani yakho-kuya kunceda ukubeka oko kufakwe kwiwebhusayithi yakho.
3. Faka imali kwiWebhu yeNtengiso
Makhe sijonge kwiiwebhsayithi zokwakha ezakhayo ezivela kwiNutter Custom Construction, BCCI Builders, kunye nonke i-American Construction.
Zonke ezi zintathu zewebhusayithi zikhangelekile zinobuchwephesha kunye nobuchule-amathuba okuba umtshayeli wommelwane adibanise ezi zizazi mahhala azincinane. Baye bathabatha ukubeka isayithi ngokungqongqo.
Ezinye izakhiwo zokwakha, njengeAllington Builders, Inkampani Yomsebenzi Wobunjineli, kunye noMickey Simpson LTD ine-call-to-action eqinile kunye nenombolo yefowuni ebonakalayo ngokukhawuleza. Iinkonzo zabo kulula ukuyifumana ukuze kungabikho mbuzo yilezi nkampani ezixhomekeke kuyo.
Zonke ezi ziza zithatha ixesha lokukhetha i-esthétique ebonisa ubugcisa babo. Umzekelo, umntu othe tyelela iNutter Custom Construction wabukelwa ngokukhawuleza nge-slideshow yemigangatho ephakamileyo, eneefoto ezithathwe ngokufanelekileyo. I-BCCI, ngakolunye uhlangothi, isebenzisa i-minimalism inzuzo-indawo yayo enhle ihombisa umbukeli kwiindawo zayo ezahlukileyo ze "Ngubani Sinawo" kunye ne "Indlela Esisebenza ngayo."
4. Ibhulogi Njengebhizinisi Lakho Lixhomekeke Kulo
Enye into yokuba newebhusayithi. Yonke enye inkomo ukuba ibeke kwiGoogle kwaye iholele abathengi abanokuthi bavale ukuthengiswa. Ukubhengezwa kokuqukethwe kunye nokuthengiswa ngenye yezindlela ezilungileyo zokuphucula i-Google rank and attracted customers.
Kungakhathaliseki ukuba ubhala umxholo ngokwakho okanye uqeshe umlobi wenqaku, qiniseka ukuba ubhala kubantu bemi, kungekhona kwinjinjini yokukhangela. I-Institut Marketing Marketing ithi, "Bhala umxholo onyanzelisayo malunga nezinto ezijoliswe ngabaphulaphuli abaza kuba banomdla kuzo."
I-SEO, okanye ukukhangela injini yokukhangela, kuthinta indlela abafundi abanokukufumana ngayo. Qinisekisa ukuba izithuba zakho ziquka imigaqo yokukhangela eya kutsalela abathengi. Ezinye izihloko ezinokuthi zibandakanye:
- 14 Izibonelo zeGranite Kitchen Remodeling
- Indlela yokukhetha iNkontileka yokuKhusela okuVumelekileyo
- Izinto ezi-5 ozifunayo ukwenza ngaphambi kokuvuselela ikhaya lakho e-Philadelphia
Uluhlu luqhubeka nokuqhubeka. Kodwa oko kudibanisa zonke ezi zihloko ndawonye kukuba banceda kwaye bakhangela ababukeli ababonakalayo kwiimarike ukuze bavuselele indlu yabo. Ukuchofoza ngaphezulu kunye ne-backlinks oyifumanayo, ngakumbi i-Google ikubona njengomthombo oxabisekileyo. Ngexesha elide, iphepha lakho liza kuba liphezulu kunye nabathengi abangakumbi abanokukufumana.
5. Vala ukuthengiswa
Emva kokwenza amanyathelo angentla, kukho iindlela ezimbini zokugqibela zokulawula amashishini angakwazi ukuthatha ukutywinwa.
Qala ngokufumaneka.
Ulwazi lwakho loqhagamshelwano lube yinxalenye yintloko yakho; musa ukwenza umxhasi wakho umxhasi kwi-website yakho ukuba azame ukukubuza umbuzo. Kulungile nokho, nikeza isicatshulwa esichengileyo sokuxoxa. Sonke siyazi ukuba ukwakhiwa kwebhizinisi elihlaziyileyo nelinzima-eminye imibuzo ikhethekileyo kumsebenzi abangenakuthemba ukuba bayakuqwalaselwa kwi-FAQ. Ukubonelela ngengxoxo engxoxwayo ye-unobtrusively ivumela umxhasi wakho ukuba enze uphando ngeprojekthi yakhe ngaphandle kokubakhubaza ngeendawo zokuthengisa ezinamandla.
Ekugqibeleni, qinisekisa ukuba ucingo lwakho kwisenzo lucacile. Ifowuni yesenzo iqala ukuba umxhasi wakho ongekho phantsi kokuguqulwa komngcipheko onokugqibela ekukhokelela kwisivumelwano esitsha. Le fowuni kwisenzo ingaba yipop-up, iqhosha, okanye ifomu elifutshane kwiwebhusayithi yakho ukuze ukwazi ukuqokelela ulwazi loqhagamshelwano ukusuka kubaxhasi be-intanethi. Okunikezwayo ngokukhethekileyo kufana ne-"Thola i-Free Quote" okanye "Hlela u-Consulting Design" wenza ngcono kunokuba u-call-to-actions ezinje zithi "Qhagamshelana nathi" okanye "Cela ulwazi olungakumbi."