Ufanele u-R6 Billion, Impumelelo kaZell isekelwe kwi-Real Estate Investing Principles
I-Zell I-Do-Itself Yourself
Nangona ebuntwaneni, uZell wadibanisa i-canny yokuzimela ngokuzibophelela. Njengenkwenkwana yaseChicago, apho yazalelwa khona abaphambukeli basePoland ngo-1941, uZell waqalisa umsebenzi wakhe wezoshishino ngokuthenga iikopi zeMagazini ye- Playboy aze athengise ngamakhwenkwe angama-600 kwipesenti. Wasebenzisa imigaqo efanayo xa engena kwi-real estate investment in the 1960s. UZell, owamkela i-bachelor's and law degree ukusuka kwiYunivesithi yaseMichigan, wazithetha inxaxheba kwipropati yokuphathwa kwendawo kunye nomninikhaya wendawo. Kungekudala uZell waqala ukuthenga iipropati eziphazamisayo, ukuzilungisa nokuziqashisela abafundi. UZell wayengumnini-mnini-mhlaba obeka izandla ezininzi kwi-scouting nokulungisa indawo.
Ukholo lukaZell kwi-Diversification kunye nethuba
Ngo-1969, uZell kunye nomlingani wakhe uRobert Lurie baqulunqa i-Equity Properties Management Corp. Ukugxininisa ukutshala kweengxowa-mali zeZell ngokukhawuleza.
Ngama-1970, uZell wandise ngaphezu komdla wakhe wokuqala kwindawo yokuhlala yokuhlala kwaye waqala ukufumana indawo ye-ofisi phantsi kwe-Equity Office Properties Trust, okanye i-EOP. UZell wakhela ishishini lakhe njengengqungquthela yokutyala kwezindlu zangaphandle, okanye ii-REIT, phantsi kwe-ambulance ye-Equity. I-EOP yayiyi-REIT eyodwa; I-Equity Properties Properties Trust yayinye.
Isakhiwo se-REIT savumela uZell ukunciphisa irhafu yengeniso yakhe yenkampani. Ukongezelela kokuxhaphaza isakhiwo serhafu, i-Zell yonakalisa izakhono zakhe njengomthengisi kwaye yaqinisekisa inani elinyukayo labatyalomali ukuba banike imali yabo kuye.
Ulawulo lweeMpahla zoLuntu lukhule minyaka yonke yee-1970, kodwa kwada kwaba ngee-1980 ukuba uZell wambona ithuba lakhe lokuba yi-big-time real estate mogul. Phakathi no-1980, i-US real estate yaphahlazeka, kwaye uZell wanyuka ekufumaneni iofisi kunye nezakhiwo zokuhlala kwixabiso lokuthengisa umlilo. Kwakhona wayebandakanyeke ngokukodwa kwi-ishishini yasekhaya elenziwe, eliza kuba lelinye igatsha loLawulo lweeMpahla. Xa izakhiwo zithengiswa, uZell wafumanisa inzuzo enkulu ekutyaleni kwakhe. Waqala ukusasaza ubutyebi, umzekelo ngokuthenga i-Anixter, eyaziwa ngokuba yikhompyutheni ye-computer kunye ne-Ethernet, ngo-1987 ngeedola ezingama-600. I-Anixter ixabisa amaxesha asibhozo loo mali namhlanje.
Utyalo-mali lwe-Anixter lwalufana necebo likaZell, njengoko wayefuna ukutyalomali kwiipropati ezingaziwa. Iphothifoliyo yeZell ye-real estate yahlala ingabonakaliswa ngokugqithiseleyo kwiminyaka, iqoqo lexesha elidlulileyo leempahla ezazingabonakaliyo ngokwabo.
I-shortfall kaZell yeBusiness Brand
Umbono wesithsaba sikaZell ekuqaleni kweli li-10 kwakungokuguqula onke ama-REIT Management Properties Management REIT kumagama anqabileyo e-brand brand. Ngaphambili, i-propaganda kuphela ye-real estate mogul ukufumana uphawu lokuchaneka nguDonald Trump, kodwa iinjongo zeTump zilinganiselwe kwizikhundla eziphezulu zokuhlala kunye nabaqeshi bezoshishino nabaxhasi bemali. UZell wayefuna iimpawu zakhe zokubhenela abahlali kunye nabathengi bezorhwebo kwimimandla eyahlukeneyo yokufumana imali kwilizwe lonke.
Injongo ephambili yomsebenzi wokubhengeza umzobo kwakuwukuba kuphuculwe ii-ofisi ezinkulu ze-ofisi zeZell. Ingcamango yayikuthi igama le-Equity liyakuchukumisa amabhizinisi aneendawo ezininzi ukuthenga yonke indawo ye-ofisi kwi-EOP. Akuzange ibe yindlela ephumelelayo, njengoko i-EOP yabona ukuba ama-enterprises ayevame ukuthenga indawo ye-ofisi ngokubhekiselele kubahluli beendawo ezifana nexabiso kunye nolawulo, kungekhona kubaluhlu belizwe ezifana negama legama.
UZell kwafuneka athengise indawo ye-ofisi engaphantsi kwento eyayihlawulela yona, kodwa oku akuzange kumhlawule ubukhosi bakhe bonke.
UZell: Uhlahlo lweMedia Magnate
UZell wathengisa i-EOP ku-Blackstone ngeeyure ezingama-36 ezigidi ezingama-36 ngo-2006, ebonisa ukuphela kwenkqubela ebomini bakhe. Phakathi neminyaka engama-60 ubudala, wayenokuphumla kwiimpahla zakhe ezikhethiweyo, kodwa ukukhwela kwamashishini kwakubonakele kakhulu. Ngo-2007, uZell wathola iphothifoliyo yamaphephandaba aphethwe yi-Tribune Co., kuquka i- Chicago Tribune , i- Los Angeles Times , i- Newsday ne- Baltimore Sun. Ukwenza oku kuhamba naphezu kweeTyala zeTrbune Co. kunye nokunciphisa ukufundwa kwamaphephancwadi kunye neentengiso zentengiso kubonisa ukuba uZell wayesengumdlali oqeshwe ngokumisela ukunyusa imali evela kutyalo-mali bonke abantu ababebhalileyo.