I-Apple Out Rare Exception kuya kwi-No-Pricing Policy Price kunye nendlela i-Rp Bypass It
Xa yonke imboni yokuthengiswa kwehlabathi yayingumnotho omkhulu, i-Apple yayingapheli nje; yayiyakha.
Xa i-Apple ilahlekelwe ngumthombo wayo omkhulu wokuvuselela ngokufa komsunguli wayo wemiboniso, uSteve Jobs , inkampani ayizange ife naye.
Iivenkile ze-Apple zithengisa ngaphandle kwincwadi yokulawula ukuthengiswa kwempahla, ukuthengiswa kwempahla, ukuthengwa kwempahla, ukuthengiswa kwempahla, ukuthengiswa, ukucwangciswa kwezitolo, njl. Ukwenza njalo, akuphumelelanga kuphela impumelelo yokubuyisela, kodwa i-Apple nayo yaphazamisa yonke imboni yokuthengisa yase-United States ibe umzekelo wokubuyisela ngawo bonke abanye abathengisi abagweba ngokwabo.
Nangona zonke iinkalo ze-contrarian malunga nokubuyiselwa kwe-Apple, into enye eyenza i-Apple ihluke ngokupheleleyo nakwezinye iithengisi kwilizwe lonke liphela.
I-Apple ayenzi izaphulelo.
Ukususela kwi-Apple iPads, ii-iPhones, i-iPod kunye neekhompyuter zizinye zeemveliso ezifunwa kakhulu kwihlabathi; Akumangalisi ukuba omnye umbuzo ovame ukufunyanwa kwihlabathi "Usebenzisa nini iApple izaphulelo, amadili, intengiso, okanye ukukhushulwa ukuthengisa iimveliso zayo?"
Ngokufanayo (ekushiywe ngoku) akukho cwangciso-mali sokusaphuhlisa kwi-Abercrombie & Fitch, i-Apple isetyenziselwe isicwangciso-xabiso semali kunye neemveliso ezizithengisayo kwiivenkile zayo ze-Apple kunye nee-Apple iimveliso zithengiswa kuzo zonke ezinye iintambo zokuthengisa ezifana I-Wal-Mart kunye ne-Best Buy.
Ukungaxhomeki kwi-Apple No-Discount-Price Price
Ngokubasebenzi bexesha elide labasebenzi be-Apple Store, i-Apple idla ngokunika uhlobo oluthile lwezivumelwano zokuphromotha, izaphulelo, kunye nemithwalo yemveliso ngexesha leveki yokuthengisa e-Black Friday (equka u-Cyber ngoMvulo).
(Kuphela i-Apple Store kwi-5th Avenue eNew York ivulekile kwiSuku lokuBonga.)
Oko kwenzekayo loo Mnyama ngoLwesihlanu, izaphulelo, kunye nemithwalo yemveliso kunokungaziwa nakubasebenzi be-Apple kude kube sekuseni ngoMsombuluko omnyama ngaphambi kokuba i-Apple igcine ivenkile. I-Apple yenye yezinto ezimbalwa zeevenkile zokuthengisa ezise-US ezisekho na imfihlelo okanye ukufihlaka okuhambelana nesiganeko saso sokuthenga.
Abathengisi bayaligxina igunya lokungaphumeleli kwi-Apple ngethuba lokuthenga ikhefu leKrisimesi ngokunikela "iinqununu." Esikhundleni sokunciphisa intengo yemveliso ye-Apple ngokwayo, ezinye iimveliso (iiprinta, isofthiwe, izesekeli, njl njl.) Zihlulwa okanye zikhululekile ngokuthengwa kwemveliso ye-Apple. Amakhadi wesipho samahhala angasetyenziselwa ukuthenga ivenkile yexesha elizayo kaninzi iyingxenye yesikhwama sokuphromotha esixhomekeke ekuthengeni idivayisi ye-Apple.
Kukho ezinye ezimbalwa ngaphandle kwecebo lika-Apple elingenaso isaphulelo. Ngokomzekelo, xa isizukulwana esitsha se-iPad, i-iPhone, i-iPod okanye iikhomputha ziza kukhutshwa, abathengisi beemveliso ze-Apple banikwe imvume yokukhupha isahlulelo sabo esele sikhona ukuze benze indawo yokukhutshwa okutsha.
Ngaphandle kwezi ncinane ezimbalwa, awuyi kufumana abathengisi be-Apple abaqinisekisiweyo amaxabiso e-Apple iPhones, iPads, iPods, okanye iikhomputha nje ngokuba zifuna.
Inkokhelo ye-Apple engeyiNkxaso-mali engekho kuphela yindlela yokuqulunqa ixabiso lamanani athengiswayo kuwo wonke umthengisi omkhulu kunye nomncinci eMelika, kodwa kwakhona ngumgaqo-nkqubo we-Apple obonakala unganakunyanzelisa.
Ehlabathini lonke kuye kwabakho iiphones ezingaphezu kwezigidi ezingama-700 ezithengiswayo, oku kuthetha ukuba kukho ukuthengiswa kwezigidi ezingama-700 apho umgaqo-ntlawulo-ntlawulo-mali wawungaphukileyo. Nangona kunjalo, abathengisi abaqinisekisiweyo abanqabile ukuphula umthetho.
Igama elithi "umthengisi oqinisekisiweyo" uyintloko. Abathengi badla ngokungaqondi ukuba xa bebona "ukuthengisa" kwi-Apple iPhones, i-iPads, i-iPod, okanye iikhomputha ezingenakuqinisekiswa ukuba umthengisi kwaye iimveliso zingaba yi-knockoffs. Indlela i-Apple ibonakala ngayo ikwazi ukulawula intengo kwizinga elibanzi lehlabathi libukhulu beemiphumo ngenxa yokuphula uMthetho we-No-Discount-Prices. Ukulahlekelwa isatifikethi sakho somthengisi esisemthethweni kukulahlekelwa yimali engenayo yengeniso yexesha elizayo.
Ukuqonda ngokucacileyo ubukhulu bomsebenzi owenziwe yi-Apple kunye nomgaqo-nkqubo we-Non-Discount-Price Price, qwalasela oku kumnandi Apple Facts (ukusuka kwi-Stats DMR):
- Abasebenzisi abayizigidi ezili-101 ze-iPhone e-US, emele 42.9% yemakethe ye-smartphone ye-US
- I-45.1% yeefowuni zeJapan zi-iPhones
- I-36% yabasebenzisi be-intanethi baseNorway banayo i-iPhone
- Abasebenzisi be-iPhone abayizigidi ezingama-42 eChina
- Iiyunithi ezili-10 zezigidi ze-iPhone 6 zalawulwa emhlabeni jikelele kwiintsuku zokuqala ezintathu zenziwe zifumaneke ukulandiswa
- 3,000 i-iPhone 6s zathengiswa nganye ngomzuzu ngeveki yokuqala yokuthengisa
- I-78.2% yamacwecwe ase-US kunye neCanada yi-iPads
- I-40.3% yamacwecwe ase-China yi-iPads
Yiyo ininzi yabathengisi abagqiba ezininzi iintengo zokuthengisa ze-Apple. Kanti ke abathengisi abanqabile bhinqa inkqubo yokuthengisa i-Apple. Okanye mhlawumbi abambalwa babanjwe!