Ukuqonda iNgxelo kunye neNgxaki yokuThengiswa kweMveli ne-Intanethi
Ngaphambi kwe-intanethi, ukuthengiswa, ngokukodwa kwimimandla, kwakunzima kwaye kubiza. I-Intanethi ishintshile oko; Nangona kunjalo, oko akuthethi akukho ndawo kwiindlela zokuthengisa zendabuko kunye nokuthengiswa kwe-intanethi.
Yintoni ukuThengisa?
Ukuthengisa ngokukodwa nantoni na oyenzayo ukukhuthaza ishishini lakho ukukhohlisa abathengi kunye nabaxumi ukuba bathenge kuwe, kubandakanywa ukukhangisa , ukuthengisa, ukuthengisa, iindaba zentlalo , ukuthengiswa kwempahla, nokusabalalisa. Ngethamsanqa, ngokukhula kwe-Intanethi, unamacandelo amabini okuthengisa apho unokuchitha ixesha lakho lokuthengisa kunye needola; ukuthengiswa kwemveli kunye nokuthengiswa kwe- intanethi
Kukho imfazwe eqhubekayo malunga nendlela efanelekileyo ngayo. Inyaniso kukuba, zombini iindlela zinokubaluleka, kwaye akukho sizathu sokukhetha enye kwenye. Nangona kunjalo, isitshixo sokwazi apho uchitha ixesha lakho lokuthengisa nemali kukuqonda i- market target target , indlela engcono yokufikelela kuzo, kunye neengxaki kunye neentlobo zentengiso nganye.
Ziyintoni Ukuthengisa Kwemveli?
Ngokwenene, ukuthengiswa kwendabuko kubandakanya izicwangciso zokuphromotha ezisetyenzisiweyo ngaphambi kwe-intanethi, okanye ngoku kuthiwa ukuthengiswa kwe-intanethi .
Iquka ininzi yeendlela zokuthengisa ezifana neentengiso ezithe ngqo , iTV, i-rediyo, i-imeyile, ukupapasha i-adversi (oko kukuthi, amaphephancwadi, iincwadi zekhuphoni, amabhodi amabhodi ...). .
Iinkqubo zoThengiso lweMveli:
Kumaxesha edijithali, kukho izizathu ezifanelekileyo zokuqesha amaqhinga okuthengisa esikolweni, kuquka:
- Izindlela zendabuko ziba yindlela kuphela yokufikelela kwiqela lakho labathengi. Ngokomzekelo, ukuba unomdla wokujolisa kwi-CEOs yokuthatha umhlalaphantsi, ubuninzi beli lizwe alisebenzisi kwi-intanethi okanye kumajelo eendaba ezentlalo.
- Unokungathengisa umntu kumntu, oko kukuthi kube sisicwangciso esisebenzisekayo kakhulu sokuthengiswa kwendabuko . Kukho ixesha kunye nendawo apho olu hlobo lokuthengisa ngokuthe ngqo lindlela efanelekileyo yokuthengisa imveliso okanye inkonzo. Umzekelo, ngokusebenzisa umntu ngomntu, unokwenza imiboniso. Ngaphezulu, abathengi abaninzi kunye nabaxumi banqwenela ukwenza ishishini nabantu abadibana nabo.
- Ubungqina. Ukuthengiswa kweMveli kunika umxholo wokukhuphela. Kukho into ekumele yathethwa ngokunikezela ngempahla yabathengi eprintiweyo abangayibhekisela ekuphumuleni kwabo. Oku kwenza kube lula ukunikezela ngolwazi ekuhambeni, njengokunikezela ngekhadi lebhizinisini okanye ukufumana into ethile kwimicimbi yeziganeko zomntu, njengokuthetha ngokubambisana okanye iimpawu zorhwebo.
Umthamo woRhwebo lweMveli:
Nangona ukuthengiswa kwendabuko kunokusebenza, akukho ngaphandle kokungaphumeleli okanye ukulinganiselwa, njengale:
- Ixabiso kunye neendleko ezichasayo: Ukuthengwa kweTV, i-rediyo, okanye ukuprinta kungabiza kakhulu kubabanini abanamashishini asekhaya. Ukushicilela iincwadana ezinemifanekiso enobuninzi , amakhadi omashishini, kunye neefowuni zibiza, kwaye ezo ndleko ziyanda xa ubathumela ngeposi ngqo . Ithelevishini kunye nokupapashwa kweentengiso kungabiza kakhulu.
- Unzima Ukulandelela Iziphumo: Ukuthengiswa kobugcisa kuninzi nje ukuphonsa izinto ezibhekise eludongeni kwaye nethemba ukuba zizinamathele. Kunzima ukulandelela iziphumo ezichanekileyo eziphumo.
- Ngokuqhelekileyo ufuna Usizo lwangaphandle : Izinto zokuprinta, ukuthengwa kweendaba, nokudala iintengiso zomsakazo zonke zifuna ukuqashwa ngaphandle kwezoncedo, njengabaqulunqo bezobugcisa okanye ababhali beencwadi, ezongeza kwiindleko.
- Ukugqitywa komyalezo, ukuthengiswa komdabu ngokuqhelekileyo kumanyanzeliswa kumthengi, ngokuvame ukubacaphukisa. Abantu abaninzi abayithandi iibhokisi zabo zeeyili ezilayishwe ngeposi "engekho". Ukurekhoda idijithali kwenze kube lula kubabukeli bamabonwakude ukuba bagweme ukuthengisa.
Yintoni Intengiso ye-Intanethi?
Ukuthengiswa kwe- Intanethi yinkqubo yokukhuthaza imveliso yakho okanye inkonzo ye-intanethi. Ukuthengiswa kwe-intanethi akukhawulelwanga kumashishini asekhompyutheni, njengeblogi okanye umnini wesitolo se-ecommerce.
Nokuba ibhenkethi kunye nomdaka wendalo, kwaye kufuneka, sebenzisa i-Intanethi ngenjongo yokuthengisa.
Ukuthengiswa kwe-intanethi kusetyenziswa izicwangciso ezifana newebhusayithi , ukuphuculwa kwenjini ye-injini (SEO), ii-ads banner banner, ii-media media, i -advertising-pay-per-click , kunye ne- email marketing .
Iinkonzo zeNtengiso ye-Intanethi:
Ukuthengiswa kwe-intanethi kwenze ukuba kufinyeleleke kwiimarike ngokubanzi kwaye kufikeleleke. Ezinye izibonelelo ziquka:
- Iziphumo zininzi kakhulu. Unokubona ukuba zeziphi iindlela ezizisa ithemba kwaye zikhokelela kwishishini lakho, kwaye zikhokelela ekuthengiseni kwaye ezingekho, ngoko unokugxininisa imizamo yakho kwizinto ezisebenzayo.
- Izigqibo zingenziwa ngokusebenzisa zombini idatha yangempela kunye neziphumo ezifanelekileyo.
- Ulungele ukuchonga i-demographics ukufumana ngcono kwaye ufinyelele kwi-market target. Oku kukuvumela ukuba ujolise amaqela angaphantsi kweemarike zakho ukuze ufumane imilayezo efanelekileyo yokuthengisa ukwenzela ukwandisa impendulo.
- Yenza kunye nenethiwekhi yakho. I-media media ikuvumela ukuba uqhagamshelane ngqo namaqela okanye nabathengi ngabanye. Ikhululekile, ikuvumela ukuba uthethe kwiimarike yakho, kwaye unike ingxelo ngokukhawuleza kwizinto ezisebenzayo kunye nokokuthandayo kumakethi.
- Ixabiso. Ezinye iindlela zokuthengisa nge- intanethi zikhululekile .
- Idatha neziphumo zifumaneka ngokukhawuleza. Oku kukunika impendulo ngokukhawuleza kwizinto ezisebenzayo kwaye oko kungenjalo unokulungisa utshintsho lwakho.
- Ifikeleleke kuyo nayiphi na ishishini lesayizi.
- Akukho mfuneko yokuqesha uncedo olungaphandle. Uninzi lwezicwangciso zokuthengisa kwi-intanethi lunokusetyenziswa lula ngoshishino lomntu oyedwa.
- Ukukwazi ukwakha ubudlelwane obusondeleyo nabathengi bakho ngeendaba zoluntu kunye noluntu.
- Ikhono lokwenza utshintsho lomyalezo kwiintengiso.
Ubume beNtengiso ye-Intanethi:
Ngelixa i-Intanethi yenza ukuba ukuthengiswa kube lula, akukho mingeni yayo, njengale:
- Ukuxhomekeka kwabathengi banokusebenzisana kakhulu kwi-intanethi. Ukuba i-market yakho ayikho kwi-intanethi, akuyona indlela efanelekileyo kakhulu yokuthengisa. Ngenxa yoko, ukusetyenziswa kwe-intanethi kuyaqhubeka kuphakama, kwaye ekugqibeleni, kuya kufumaneka kunye nabo bonke abasebenzisi.
- Unokuba nzima kakhulu ngexesha lakho. Umxholo oqhubekayo kufuneka udalwe, uhlelwe, uvunyiwe kwaye ushicilelwe; izimvo kufuneka ziphendulwe kwaye kumasayithi kunye namaphepha kufuneka agcinwe. Kwaye kukho imidiya yoluntu, enokuthi ithathe ixesha elingapheliyo.
- Ukukwazi ukuphazamiseka okanye ukungahambelani nobunikazi bakho kwiibhola, iiblogi, imidiya yoluntu njl. Ukuphumelela ukuthengiswa kwe-intanethi kudinga ukuhambelana kuzo zonke iiplatifti zakho zokuthengisa.
Nguwuphi uhlobo loThengiso olungcono?
Amashishini amaninzi athembela kwelinye uhlobo lokuthengisa kwenye into kwinkolelo enye ibhetele kunomnye. Nangona enye indlela inokusebenza ngempumelelo ekulethe iziphumo, oko akuthethi ukudibanisa ezinye iindlela ezingenakukwazi ukusebenza. Ngokomzekelo, isikhangiso somabonwakude sinokuthi sidibanise amathuba amaninzi, kodwa ngokunjalo sinokuthi sinye isikhangiso esifanayo kwi-YouTube ngemali encinane.
Umbuzo awulona uhlobo oluthile lokuthengisa lungcono, kodwa kunoko, umbuzo yintoni na uhlobo olunikeza indlela engcono yokufikelela kwiimarike yakho uze ubenokuthenga? Izibizo zikhona izicwangciso kwintengiso yesithethe kunye ne-Intanethi eya kusebenza. Ukuze ukwazi ukuba yiyiphi enye into ebalulekileyo kwi-shishini lakho, kufuneka wenze imakethe yophando xa udala isicwangciso sakho sokuthengisa , ngoko uyazi ukuba ngubani kunye nalapho i-market yakho itholakala khona kwi-intanethi kwaye icime.