Nangona ugqiba ukuba ukuchithwa kwe-franchising kulungele wena, ukuqonda iingenelo kunye nokungahambi kakuhle kokuba yi-franchise kubalulekile.
Inzuzo ye-Franchise Ubunini kwiNkqubo eQinisekayo
Ukukwazi kwakho ukuphumelela ekuthengiseni i- franchising kudibaniswa ngokuthe ngqo, kwizinga eliphezulu, kwiimpawu ze-franchisor ekhethiweyo kunye nokusebenza kwamanye ama-franchise eza kubelana ngolwimi kunye nawe. Ama-franchisors angaphangekanga okanye aphumayo anokungenisa izindlu ezivelele, kodwa ngokungazenzanga kubakho ukungena kwemali kunye nokungabikho kwenkxaso efanelekileyo. Ngona kunjalo kukho izibonelelo ezintle ezinokuza ngokukhetha i-franchisor entsha, eli nqaku liza kugxininisa ekunikeni umrhumo ogqithiseleyo. Ngokubanzi, iinzuzo ezifumaneka kwi-franchising ziquka:
Ukuqwalaselwa kweMpawu kunye nokuMkela:
Kukho izinga elithile lekhwalithi kunye nokuhambelana noluntu olulindeleke kuyo nayiphi na ishishini elichanekileyo- kuquka iinkampani ezineenkampani kunye neefransiweyo.
Kukho intuthuzelo kunye nembono wengcipheko encinci xa uthengela iimveliso kunye neenkonzo kumaketanga athathwa kakuhle. Emva koko, phantsi kwenkqubo yohlobo lwezithuthi uluntu ulindele ukuba indawo nganye iya kubonakala ifanayo, inemigaqo-nkqubo efanayo kunye neenkqubo ezikhoyo, zineeyure zokusebenza ezifanayo, ixabiso, iimveliso, iinkonzo, amamenyu kunye nomsebenzi wamakhasimende.
Kungakhathaliseki ukuba iimveliso zeenkonzo kunye namasevisi aphezulu okanye amaninzi, kukho ngokubanzi abaphulaphuli abazimisele ukuthenga khona ngenxa yokuba iimveliso kunye neenkonzo zidibana neemfuno zabo ezikhethekileyo kwaye banokuthembela ekuhambeni kokuya endaweni ukuya endaweni, kungakhathaliseki ukuba kuthengiswa.
Isiseko seThengi seThengi
Ungamkeli "i-poll yomnye." Sinomthengi ophumelele kakhulu obawo uyise owaqalisa ishishini ngaphaya kweminyaka engamashumi amahlanu edluleyo, kwaye oonyana abafumene ishishini kubabawo nje abayi kuze badle ukutya. Ingaba uthanda okanye awuyithandi imveliso okanye inkonzo ayibalulekanga - yintoni okuthandwa ngumthengi wakho nokungathandi nto ebalulekileyo.
Abathengi baqonda izinga lexabiso kunye nexabiso abalinqwenelayo kwaye bathambe ukuthenga kwiindawo ezichongiweyo ezanelisa le mfuno. Oku kuhlawulelwa kwabathengi abakhona kwi-brand, edlalwa ngamanye ama-franchise kwi-system, kwenza ama-franchise ancintisane nabaqhubi abazimeleyo basekuhlaleni kunye nabathengisi abakhulu abachithwayo nabangenagunyaza kwiimarike. Ukuba yinxalenye yenkqubo yokuthengwa kwemali-mali inokuthi ibenokubangela ukuba inzuzo yeengxelo-jikelele ze-akhawunti ziphuhliswe ngokuhamba kwesikhathi nge-franchisor. Kwezinye iimveliso kunye neenkonzo, amaqumrhu amakhulu akhangele iisombululo kwiimfuno kunye neenkonzo kunye neenkqubo zokuthengiselana nazo zihlala zizalise loo bhili-mali.
Ukukunceda Uqalise
Iinkqubo ezilungiselelwe kakuhle kunye nezilawulwa zikolo zinikezela ngeenkqubo zokuvavanya, ukukhethwa kwendawo kunye nokuphuhliswa kwenkxaso, ukucwangciswa kweevenkile zokuvavanywa, iinkqubo zokwakha, iindleko zokunciphisa iindleko, uqeqesho lokuqala kunye noqeqesho oluphambili lwabaphathi kunye nabasebenzi, iincwadi zokusebenza, iinkqubo zokuthengisa kunye neentengiso, kunye enye inkxaso efunekayo ukuze uqalise ngempumelelo ishishini lakho.
Ukongezelela, ufumana inkxaso evela kwi-franchisor yakho xa uvula kwaye ube nenethiwekhi yamanye ama-franchise asezihlangu zakho kwaye unokuncediswa.
Ezinye iiNzuzo eziqhubekayo
Oku kubandakanya uhlobo kunye nobukhulu bezonxibelelwano, kunye nenqanaba lekomkhulu kunye nenkxaso yenkxaso i-franchisor inikezela nge-franchisees yabo. Kwakhona, abaninzi abaqeshwe ngama-franchise benza umsebenzi omkhulu ekuqinisekiseni ukuba i-franchisees yabo inenzuzo kumandla okuthenga yonke inkqubo ye-franchise; ukufumana i-inventory kunye nokubonelela ngexabiso eliphantsi kunokuba ukhuphiswano lwakho lube yinzuzo enkulu.
Amandla okuthengisa weBrithani
Ukuthengiswa kobugcisa kubalulekile - kuhanjiswa ngendlela efanelekileyo kunye nomyalezo ofanelekileyo. Ngokuhlanganiswa kweebhajethi zokubhengeza ii-franchisees kwiNgxowa-mali yeBhanki, abaphathi bama-franchise bakwazi ukuphuhlisa izinto zokuthengisa ezithengiswayo, iintengiso, iinkqubo ezivulekileyo, kunye nezinye izinto zokuthengisa ezizimeleyo.
Ukuba ne-brand yakho i-marhwebo iyinzuzo enamandla ngaphezu kokhuphiswano. Ngokukhupha amandla okusebenzisana okusebenzayo kwintengiso yokuthengiswa kwemali, kwaye ukudibanisa ukufunwa kwabathengi ngokubaluleka kokukhula ngokucwangcisa ngokukongeza indawo ezintsha kwiimarike, ubunzima obunzima bunokufezekiswa. Ukuba neendawo ezaneleyo kwiimarike ukudala ubunzima obunzima bukhupha abakhuphiswano kuba uphawu lwakho lukulungele ukuba abathengi bakwazi ukufikelela.
Ngobunzima obunzima kunye nolwimi oluqatshelwe kakuhle luza kwindawo ekhangayo kakhulu apho abantu bafuna ukusebenza khona. Kwakhona, amaninzi angama-franchise asekuhlaleni agcina amathebhu apho abafowunelwa nabo bafuna abasebenzi abalungileyo kwaye xa kuvela amathuba, bahlala bebelana ngezi zicelo baze bahlanganyele nabasebenzi. Ngokuza kwe-Care Affordable Act, ukulawula iindleko zabasebenzi ngokusetyenziswa kwezixhobo zokucwangcisa kakuhle kunye nokunxibelelanisa namanye ama-franchise kwimicimbi yezabasebenzi nayo ibaluleke kakhulu.
Iingxaki zamaFranchisees kwiSicwangciso seMatriki
Akunjalo rhoqo xa uba ngumthengisi kwaye, njengoko ndithethile ngaphambili, ukuthengiswa kwemali akuyiyo into ebalulekileyo kuyo wonke umntu. Kubalulekile ukuqonda indima yakho njenge-franchisee. Kwakhona, i-franchisor ayilingana - ngelixa elinye i-franchisor linokuba yithuba elibi, enye inokukuhlawula imali yakho yokugcina imali. Kwamanye amanqaku, siza kuxubusha ngokukhawuleza nokuqonda indlela yokwahlula iinkqubo ezinkulu ezifunekayo ukuziphepha.
Ukulahlekelwa Kokuzimela
Ukuchithwa kwe-franchising kufuna ukuba ukhulule inkululeko yokwenza izigqibo ezithile malunga nendlela ofuna ukuba ishishini lakho lisebenze ngayo. Umzekelo, awukwazi ukufaka nje iimveliso ezintsha kunye neenkonzo okanye ubenqumla abo ungathanda ukungazithengisi. I-franchisor yakho inokunyanzelisa iiyure zakho zokusebenza, kwaye kwanokuba intengo ingasetyenzwa okanye ifakwe kwi-system ye-franchise. Ungalindelanga ukuthenga i-inventory yakho kuyo nawuphi na ukhethayo, nokuba loo mthengisi unenani elikhethekileyo kule nyanga; kwiinkqubo ezininzi ezihamba kakuhle, ukhetha abathengisi kuya kwenziwa kuwe. Kwabanye abantu, ukungabi nkululeko kubaluleke kakhulu ekuba yi-franchisee. Iinkqubo zeFranchise zakhiwe ukwenzela ukuba abaphathi bee-franchisors banelungelo lokuseka imithetho yempawu, kwaye uya kuyanyanzeleka ukuba usebenze ishishini lakho ngokusekelwe kumgangatho werhwebo we-franchisor. Ukuba le ntlawulo yenkululeko yinto ongeke ukwazi ukunyamezela, ungabi yi-franchisee - awuyi kuvuyiswa kungakhathaliseki ukuba unjani imali.
Ukuxhomekeke kuninzi
Enye inzuzo xa i-franchise ixhomekeke ngaphezu kwe-system ye-franchise. Nangona i-franchisor icacisa iindlela zokuba kufuneka usebenze kumgangatho werhwebo, kukuphela kwakho uxanduva lokulawula nokuqhuba ishishini lakho ngosuku ngalunye. Akukho mntu uya kuthatha loo mthwalo kuwe.
Xa ama-franchisees athembele ngokupheleleyo kwinkqubo yokuphumelela kwabo, ukuxhomekeka kwabo ngaphezu kokubangela ezinye iingxaki. Ngokomzekelo, ngelixa i-franchiseor ingaba nokuthengiswa kwelizwe okanye kwingingqi, ukuba i-franchisee ingenalo imali ekuthengiseni kwendawo ayiyi kubazisa abathengi abajoliswe kuyo kwindawo yabo. Kwakhona, ngelixa iqela lenkxaso ye-franchisor lifumaneka ukukunceda wenze izigqibo, ngumsebenzi we-franchisee ukuqhuba ishishini ngosuku ngalunye, kwaye ukufunda ukulawula ibhizinisi kubalulekile ekuphumeleleni kwe-franchisee. Kufuneka ulungelelanise izithintelo zenkqubo kunye nekhono lakho lokulawula imicimbi yakho.
Abanye abaSebenzi:
Nangona ukutshatyalaliswa kwesinye esinye sezizathu zokujoyina inkqubo ye-franchise kuba izisa abathengi abayaziyo umgangatho kunye nokuvumelana kwezinto ozozinikela ngazo, umngcipheko omkhulu kwishishini lakho kukusebenza kwamanye ama-franchisees. AmaFranchisees awagwetywa kuphela ngokwenza kwabo, kodwa ngaba amanye ama-franchise asebenza njani. Ukuba igumbi lehotele okanye indlu yokuhlambela ingcolile kwindawo enye, uluntu lithatha ingxaki ekhoyo kulo lonke inkqubo. Sebenzisana namanye ama-franchisees ukuqinisekisa ukuba wonke umntu usebenza kwimigangatho yenkqubo.
Iindleko zokulindela
Ngamanye amaxesha ama-franchise athile anokulindela ngokungenangqiqo ngemali engenayo abaya kuzuza kwi shishini labo. Ukuba nokulindela okubalulekileyo kubalulekile kunoma yisiphi isigqibo sotyalo-mali. Kubalulekile kwinkqubo yokukhuthaza okufunekayo ukuba uyayiqonda ngokwenene imali enokuyifumana njenge-franchisee.
Ukuchithwa kweFranchising Inelasticity
Iinkqubo zeFranchise zilawulwa zizivumelwano phakathi kwe-franchisor kunye ne-franchisee nganye. Ngokuqhelekileyo, ezi zivumelwano ziqulethe imingcipheko enokuchaphazela ukukhwela kwe-franchisor ukwenza utshintsho oluyimfuneko ukuhlangabezana nosongelo lokhuphiswano.
Abadlikiyo abanakho ukufaka indawo kwiimarike okanye kukuvumela ukuba uthuthele ishishini lakho kwiimarike, kuba elinye i-franchisee linamalungelo omhlaba ongenakukwazi ukungena kuwo. Kwakhona, kulawo mazwe awenze imithetho yobudlelwane, ama-franchise anganqunyelwa kwizenzo ezingayithatha kwii-franchisees ezingahambelaniyo, nangona izenzo zabo ezimbi zilimaza ishishini lakho.
Ezinye izinto
Imingcele ye-franchising ingaba ikrele elihlangene kabini ngamanye amaxesha - inokwenza i-franchising iphumelele, kodwa ingaba neyona nto inokungabikho kwamanye ama-franchisees. Izithintelo zingaba kwiimveliso kunye neenkonzo zemali-franchise zivunyelwe ukunikela; ukulinganiselwa kubukhulu kunye nokuphela kommandla wabo; ithuba lokuphelisa ukuhluleka ukulandela inkqubo; utyalo-mali olongezelelweyo olufunekayo ngokuphindaphindiweyo ukucinga, ukulungiswa okanye ukusetyenziswa kwezixhobo ezinjengeemeko zokuhlaziywa; indleko yokudluliselwa nokuhlaziywa; kunye nokuthintela ukuthengisa okuzimeleyo. Kwakhona, iindleko ezongeziweyo zokubuyiswa kwemali , ukuthengiswa, ukuqeqesha okongeziweyo kunye nezinye iinkonzo ezinokunciphisa imali yokufumana imali.
Okokuqala, hlalutye ukuba ngaba u-franchising ungowenu . Emva koko uqonde iingenelo kunye nokuphazamiseka kwaye ubone ukuba ukungalungi yinto onokuhlala nayo. Gcina oko kubalulekile kuwe engqondweni xa uhlalutya nayiphi na i-franchisor, kwaye ungacingi ukuba elo lonke ithuba lokuthenga i-franchise lifanayo.