Imibuzo Omele Uyibuze Ngokuthengisa I-Franchise yakho
Ihlabathi le-franchising lenza umsebenzi omhle wokuqesha , ukuqeqesha kunye nokucebisa abanikazi bamashishini abancinci malunga nendlela yokuhlala kunye nokuqhuba ibhizinisi labo elichithwe. Ngaphambi kokuba bavule iingcango zabo, i-franchisee ibone ubuncinane ubuncinane ukuya kwiiveki ezintandathu zokuqeqeshwa , ngexesha apho i-franchiseor yabelana ngayo iminyaka yabo yamava ekuqeqesheni, ekwakheni, nasekuvuleni inkqubo ukwenzela ukuba i-franchisee ikwazi ukuxhasa ngokubambisana i-franchisor iphumelele kwiminyaka yokusebenza.
Ngelishwa, abaninzi bama-franchise balahlekelwa isinyathelo esibalulekileyo: bancedisa i-franchisee ngelixa beguqulela ubunini. Kuzwakala kukungabonakali, kodwa ukujongwa ngokukhawuleza kwedatha yesikhathi somsebenzi kubonisa ukuba isicwangciso senguqu esendaweni senza umqondo omkhulu. Ucwaningo luye lwabonisa ukuba umqeshwa waseMelika oqhelekileyo uya kusebenza ubuncinane kwiinkampani ezi-7 ezahlukeneyo ngexesha lomsebenzi wabo; Ingqiqo ichaza ukuba utshintsho lwe-franchisee aluphepheki.
Kodwa oku akumele kube yinto embi; Enyanisweni, ama-franchisee amaninzi angena kwinkqubo efuna ukuphuma ngexesha elimisiweyo leminyaka, kwaye bavavanye iinkqubo zokuthengiswa kwemali phambi kokuba benze utsalo-mali.
Oko Kufuna Xa Ukhetha I-Franchise Opportunity
Xa ukhetha i-franchise, thatha ixesha lokuphanda uhlobo luni lwe-franchiseor enikezelayo ekuthengiseni i-franchisees. Ufuna ukuqinisekisa ukuba i-franchiseor iya kulandela ngokuzibophezela kwabo, kwaye izithembiso zabo zenkxaso asinxalenye yendawo yokuthengisa.
Nazi ezinye iimbuzo onokuzibuza ukuqinisekisa ukuba uya kuxhaswa xa lixesha lokutshintsha:
- Ingaba i-franchisor inenkqubo ehlelekile kwindawo yokunceda ukukhangisa ithuba, i-funnel ekhoyo ikhokelela kwithuba, kwaye uncedise ukufumana umkhokelo onokuthunyelwa kumthengisi?
- Ingaba i-franchiseor inikeza uqeqesho oluqhubekayo lokuncedisa ukwandisa ixabiso lebhizinisi labo ngokulawula kakuhle iimali zoshishino?
- Ukuba umbolekisi ubandakanyeka kumthengi, ngaba i-franchiseor ilawula ngokufanelekileyo ukuxhumana kunye nemfundo kwi-franchise concept kunye nomboleki?
- Uhlobo luni loqeqesho olufunyanwa ngu-franchisor kumthengi ukuze baziva bekhululekile ukuba bafumana ishishini elifanelekileyo kubo kunye nentsapho yabo?
- Ngaba ndiyakwazi ukuthetha nabathengi bamandulo abaye bashiya inkqubo kwaye banokuqinisekisa ukuxhaswa ndiza kufumana njenge-franchisee yokuthengisa?
Ezinye iinkxalabo ngexesha loLawulo lweFranchise
Ukongezelela, uninzi lwama-franchise awulawuli ishishini lawo ukunyusa ixabiso lawo lokuthengisa. Uninzi lwama-franchisee luya kuqhuba ishishini labo ukwenzela ukunciphisa uxanduva lwabo lwerhafu, kwaye luyakwazi ukuphonsa iindleko ezingabandakanyekanga ngqo nokusebenza kweshishini labo. Le mpazamo enkulu.
Xa umthengi, kunye nokubaluleka komboleki, ubuyekeze imbuyekezo yentlawulo yeminyaka edlulileyo, kuyimeko enzima kumthengisi ukuba achaze ukuba babenenzuzo ngakumbi kunokuba iirhafu zentlawulo zibonakalisa. Ababolekisi baya kuboleka kwimiphumela yokubuyisela irhafu, kungekhona kwiimali ezingabonwanga ukuba umthengisi "ufunge" yinkcazelo echanekileyo yoshishino.
Nanini na xa ukhangele ukungena kumsebenzi wezoshishino, khumbula kwakhona ukuba yintoni imeko yakho yokuphuma kuyo.
Ngokugcina ezi ngcebiso ngqondweni, kufuneka ube neenqinisekiso ezininzi ukuba u-franchisor owenzayo uyazibophezela ekuncediseni ukwandisa ixabiso lakho kwishishini lakho ngexesha lokuphuma kwakho njengoko bekunjalo nokuqalisa kwakho kwishishini labo.
Malunga neSean Bock
USean unguMongameli weNtuthuko yeeNtengiso zeMidlalo kunye noxanduva lokukhula kohlobo lweempawu ezinjengePump It Up, i-Bounce U, kunye ne-Brands Brands Carousels. Unayo i-MBA kunye ne-JD evela kwiYunivesithi yaseMissouri kwaye uye wakhonza njengelungu lebhodi kwi-Antigua Enterprises, inkampani ebanjwe esidlangalaleni kwishishini lezambatho zegalufu.
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