Iingcaphuno ezivela kwi-IKEA uMsunguli u-Ingvar Kamprad

Fumana Ukukhuthazwa kobuNkokeli beNkokeli evela kwi-CEO yeZiko eliDumileyo

USandra Baqirjazid / uMphathiswa weeNkampani, amandla kunye noNxibelelwano waseSweden / Wikimedia Commons / [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)

I-IKEA yaziwa ngokubanzi kwihlabathi ngeempahla zayo ezihlukeneyo kunye nemveliso yasekhaya, kwaye umsekeli weenkampani u-Ingvar Kamprad uyaziwa ngokucacileyo ngeengcamango zakhe ezihlukeneyo malunga nokuthengiswa kunye nokuphathwa kweshishini lakhe. Nangona ii-CEO ezininzi zeentengiso zibonakala zixhamle ngokubonisa ukuba i- brand yabo yokuthengisa kunye nokuthengiswa kweentengiso zihamba phambili kwihlabathi, i-Kamprad ibonakala ingayigxothi ingcamango "yeyona nto ingcono" ye-IKEA, igxininisa endaweni yokufuna ukuqhubeka nokuphucula okuqhubekayo endaweni yoko.

Ezi zilandelayo zicaphuno ezivela kwi-Kamprad ezinika ingqiqo kwiingcamango zakhe malunga nokuthengiswa kunye nokulawulwa kwemisebenzi yakhe yokuthengisa kunye nabasebenzi.

Iingcinga kwi-Philosophies yoLawulo lokuThengisa

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