Ukuthengwa kwamakhasimende amatsha-kunye nokuthengisa-kuya kuba yinto ebalulekileyo yoshishino lakho.
Kodwa ukubeka ishishini lakho endleleni eya kwinzuzo kwixesha elide, kufuneka uhambe ngaphaya kwexesha elide lokucinga.
Ngobudlelwane bokuthengisa, okuyingxenye yobuchule bakho bokuphatha ubudlelane bamakhasimende, uya kuba nako ukuguqula amakhasimende ekuhlaseleni abalandeli abathenga kuwe ngokuphindaphindiweyo kwaye bancomele kwabanye. Ingcamango awufuni ukuba uqhubeke nokufuna abathengi abatsha kwaye wenze intengiso enye. Oku kungase kulungile ekuqaleni. Kodwa uya kudweba ukusuka kumashishini athile. Awufuni loo mali oyichithe ukuhlawula umthengi omtsha ukuba ahlawule.
Kunoko ufuna ukugcina abathengi onayo kunye nokwandisa ixesha lokuphila kwabo. Ngamanye amazwi, basebenzisa imali ethe xaxa kunye nani, okwenza ishishini lakho lizinze ngakumbi ... kwaye linenzuzo.
Kwakhona, ukuthengwa kwamakhasimende amatsha, apho uqhuba khona iiprogram zokuvelisa izizukulwana ngeentengiso okanye kumacandelo ezentlalo ukwakha uluhlu (ngokuqhelekileyo lwee-imeyile kwi-intanethi), uze uthengise kuloluhlu uze uthenge.
Ukuba usebenzisa nje iintengiso ukuzama nokuthengisa ngokuthe ngqo, oku kungabiza kakhulu ngeziphumo ezincinane. Isizathu sokuba ufanele uthathe umntu ongaziqhelanga nawe, ishishini lakho, okanye iimveliso okanye iinkonzo zakho kunye nokwakha ithemba elaneleyo ukuze bathenge kuwe. Le nkqubo ithatha ixesha kunye nomzamo omkhulu.
Ingathethi ukuba ukuthenga iintengiso kuphela, nokuba kuthengiswa ngokuthe ngqo okanye isizukulwana sothutho, kwiimidiya zentlalo okanye ngokukhawuleza ngokukhawuleza okanye kumanethiwekhi ad ad banner, ingaba yindleko kakhulu.
Iingcali zithi iinqwelo ezisixhenxe ukuya kwezixhenxe zibiza kakhulu ukuhlawula umthengi omtsha kunokunyusa abathengi bakho abakhona kwaye zithenga kwakhona kuwe. Ngoko kuyacaca ukuba ukwakha ubudlelwane nabathengi bakho banje kubalulekile ekukhuleni ishishini eliqinileyo nelizinzuzo.
Yiyo yintoni intengiso yobudlelwane nayo yonke into. Ugxininisa imizamo yakho kubantu abaye basebenzisa imali kunye nawe. Bayazi. Bayazi umgangatho weemveliso zakho. Ngoko kuthatha umgudu ongaphantsi wokuba uthenge kuwe kwakhona ... nje kuphela xa ubagcina bevuya.
Ubuqhetseba kufuneka ubenze "ubudlelwane" kunye nabo bathengi kwaye ubagcine "befudumele" ngamanye amagama, ababandakanyekile kwaye bathembeke kuwe kwixesha elide.
Ndiza kukubonisa indlela yokwenza oko nje ngomzuzu nje. Kodwa okokuqala ndifuna ukuqinisekisa ukuba ukuba ukwakha ubuhlobo ngale ndlela kubiza kakhulu kunokufumana abathengi abatsha.
Ukuba unemodeli yokubhaliselwa kwishishini lakho, apho abathengi bahlawula imali ehleliweyo nyanga nganye ngokuzenzekelayo, ngokuqhelekileyo ukuvuselelwa emva konyaka, uya kuba nomdla ukwazi ukuba isifundo esivela kumbonisi wezezimboni uDavid Skok sithole ukuba ukuhlaziywa kwindleko ze-11 ekhulwini zeendleko lokufumana umthengi omtsha.
Emva kokuba unesicwangciso sakho sokuthengisa ubuhlobo, ishishini lakho liya kuba kwindlela yokunyuka kwemali.
Enyanisweni, ukwanda kweepesenti ezingama-5 kwindlela yokugcina umthengi kunokwandisa inzuzo yakho ngamaphesenti angama-75-ukuba ngokweedatha evela eBain naseCon. Ngenxa yokuba unesiseko esiqinileyo sabathengi, unayo imali oyifunayo ukuze ukwazi kwandisa.
Enye impembelelo echaphazelekayo kukuba ukuthengwa kwamakhasimende amatsha, okufuneka uyenze njengokuba ukwakha isiseko sakho somthengi, sinokuhlaselwa kuba abalandeli bakho bayakukhuthaza ukuba akudingeki ukuba uchithe imali kwimikhankaso yesizukulwana esikhokelo.
Amanqanaba okuThengisa ubudlelwane
Ngobudlelwane bokuthengisa akuthethi ukuba uhlale uthumela ukunikezelwa kweentengiso kubaxumi bakho. Enyanisweni, loo nto inokutshatyalalisa yonke imizamo yokwakha ubudlelwane.
Kunoko ufuna ukugxininisa ekunikezeni ulwazi oluncedo kunye neengcebiso ezifunayo-ezihlobene niche yakho, ewe. Khumbula ukuba ufuna ukuba bavuyiswe. Yaye xa uzalisekisa isicwangciso soqhagamshelwano lokuqukethwe , unika inkonzo enokubaluleka, ehambelanayo kunye nencedo, wenza njalo.
Kodwa kufuneka ukwazi abaxumi bakho kumgangatho ophantsi. Ziziphi iimfuno zabo kunye neminqweno? Bafuna ukufikelela njani kunye nomxholo onobungakanani? Yenza umzobo ukuze uhlawule umxholo wakho, ukuthengisa kwakho, iimveliso zakho, kunye neentetho zakho ukuze banokuthenga.
Injongo kukudala ukuthembela kunye nabaxumi bakho ukuba bazive banxibelelwano lomntu kwi shishini lakho.
AmaNts and Bolts of Marketing Relations
Ngeteknoloji ekhoyo namhlanje akukho sizathu sokuba ungabandakanyeki kumashishini ekuthengisa.
Xa ukha uluhlu lwe-imeyile ngokusebenzisa imizamo yokuvelisa isizukulwana , ubeka zonke ezo magama kwiluhlu. Emva koko uthengisa uluhlu olo. Abathengi bakho bangafakwa uluhlu oluhlukileyo ngokuzenzekelayo, ngoko unokuqhagamshelana naloluhlu ngemilayezo eyahlukileyo kunokuba ungathanda uluhlu lwezinto ezilindelekileyo.
Ukwakha ulwalamano ungathumela umxholo onobomi ngeendlela ezahlukeneyo:
- Incwadana yeendaba ye-imeyili ehamba rhoqo okanye ngeveki
- Iblogi enezithuba eziqhelekileyo
- Iibhenari zamahhala
- Iimviwo ezimhlophe zamahala kunye nee-ebooks
- Iwebsite yolwazi eninzi amanqaku ancedo, iividiyo, kunye nokunye
Oku kukuthengiswa kokuqukethwe.
Ungasebenzisa kwakhona imidiya yoluntu ukwakha ubudlelwane. Eli khululo luncedo ngokukhethekileyo ekubandakanyekeni kwiintetho nabathengi kuba likhawuleza kwaye lithe ngqo. Kwaye unokuyila ngokukhawuleza ubuntu obuhlukile kunye nezwi. Enyanisweni, abantu abaninzi basebenzise imidiya yoluntu ukuba badibanise neenkampani kunye nemveliso kule mihla, ekubeni kwi-Facebook, kwi-Twitter, nokuba i-YouTube iyincandelo ebalulekileyo yecwangciso lokuthengisa.
Ukufumana Inzuzo Kuburhwebo
Uyenza njani imali? Ewe, njengenxalenye yolwazi oluncedo ulithumela ithemba, uthumela nokubonelela ngeemveliso ezintsha. Oko kubizwa ngokuthi "ukuthengiswa." Xa uthumela ukunikezelwa nge-imeyile , unokulindela ngokuqhelekileyo ukwenza i-$ 40 kwi-$ 1 nganye oyichithayo. Oku kuphezulu kunokuba kuthengiswe ngokuthe ngqo ngeentengiso zebhanki okanye kwi-media media.
Ezi mveliso ziza kuba kwindawo ephakamileyo yamanani, kwaye abathengi baya kuvuyela ukuhlawula ngenxa yokuba banzulu kakhulu nge-niche-kwaye bayazi wena nemveliso yakho. Xa bathengi abathengi, iimveliso ezixabiso eliphezulu onokuzithumela. Ngokuxhomekeka kwi-niche yakho kunye nohlobo lwezoshishino, unokwenza iindibano ze-coaching, unikeze iinkqubo zokuqeqesha, ubeke indawo yobulungu ... ungahlawula amawaka eedola kule mivuzo ephezulu, iimveliso zokugqibela.
Iinkampani ezininzi zinomgangatho "wezangqa zangaphakathi" okanye ubulungu obukhethekileyo okuyiyona ndawo yinkampani yokuthengisa ngokutsha-kunye neetriki ezithe xaxa. Kulo nqanaba unakho ukuba nabaxhasi abathile babe "amaqabane," enikela iimveliso zakho kwiiwebhsayithi zabo ngokutshintshela ikhomishini.
Khumbula ukuba iinkqubo zokulawula ubudlelwane bamakhasimende ezikhoyo namhlanje zenza kube lula ukugqamisa amakhasimende akho angcono-ke akukho sikhalazo sokuba ungahambelani nala bantu ngokuthe ngqo.
Kakade, akukho buhlobo luphela nje. Ukuthengiswa kobudlelwane ngokuqinisekileyo kuyindlela "yesibini" yesitalato. Ngaloo nto ndithetha ukuba kufuneka unike abathengi bakho ithuba lokunika ingxelo. Jongana neengxaki zabo kunye neengcebiso, nokuba ziphendule kwi-imeyli okanye kwizithuba kwi-Facebook, kwi-Twitter, nakwezinye iindaba zentlalo. Kufuneka uhlale usebenza kule keshini kwaye ugcine incoko ihamba.
Xa ujikelela abathengi bexesha elilodwa kubaxhamli abathembekileyo, unokubheka ukuba baya kukunceda ufikelele kubantu abaninzi. Baya kuba ngabagqugquzeli abakuthumela kubahlobo babo, intsapho, kunye nabantu abafikelela kwi-intanethi. Ngokufikelela kumajelo asekuhlaleni, le yindlela enamandla kakhulu yokwandisa isiseko sakho somthengi kunye nengeniso. Kwaye njengoko ndatsho ngaphambili, kuqhuba iindleko eziqhelekileyo zokuthengwa kwamakhasimende.
Kwakhona kubalulekile ukuba uvuze abathengi bakho abathembekileyo ngokuzinikela izinto mahhala. Thumela ukunikezelwa okuncedisayo ukudala ukuvakalelwa. Isici sengqondo sokulungelelanisa kudlala apha. Xa unika umntu into ethile, bahlawula njengokuba kufuneka bakunike okuthile ngokubuyisela. Kule meko, ngokuqhelekileyo ngokuthenga into.
Ubaluleka beNkonzo yabathengi
Elinye iqela lobudlelwane bezentengiso ungelilibala inkonzo yamakhasimende. Xa abathengi bakho banenkinga ... kufuneka uphendule kwaye uhlale.
- Hlala uzukisa isiqinisekiso sakho semali
- Ukuba into ephule, yilungise okanye ithumele indawo
- Ukukhupha iikhredithi ukuba inkonzo iyahla
Kwii-VIPs zakho (abathengi abaphezulu) ngokukodwa kufuneka ugobe ngaphaya komva ukuza kubakhona. Ukuba beyayeka ukwenza ishishini kunye nawe ... ungalahlekelwa ngamawaka eedola ... kwaye idumela lakho njengenkampani liyakunqunyulwa ngonaphakade, eliya kuba nefuthe elikhulu kumgca wakho ophantsi.
Kick-Qala Ukuthengisa Kwako Ubuhlobo Ngoku
Nangona unobishishina obutsha, usenokuqala ulwalamano lwakho lwezentengiso. Nika ingqalelo kubani abathengi bakho abalungileyo kwaye wenze umgudu ongakumbi wokuzibandakanya nabo. Yenza umsebenzi kwi-Facebook nakwezinye iindaba zentlalo . Kananjalo nihlale ninika isiqulatho esinokubaluleka kwithemba kunye nabathengi ... ngoko beza kukubona njengomthombo othembekileyo kwaye kungekhona nje umntu ozama ukuzithengisa into ethile.