Ibali leNkonzo yabathengi yangempela malunga neZiko, izilindelo, kunye nexabiso lokuThengi
Kubonakala kucacile ukuba umnini-shishini ngamnye, umphathi kunye nomqeshwa uyazi ukuba izithembiso eziphukileyo kunye neentsilelo zeenkonzo zabathengi azikwazi ukulungela ishishini. Kodwa kubonakala ngokucacileyo ukuba abanikazi boshishini beentengiso, abaphathi kunye nomqeshwa bayaqonda ngokupheleleyo-okanye bakhathalele-malunga nokuba ziphi izithembiso eziphukileyo kunye neentengo zamakhasimende ezithintekayo.
Kwimbali yenkonzo yangempela yabathengi elandela, amava kumthengi kwi-Panera Bread restaurant ibonisa ukuba izibonelelo ezikhululekile zingabiza iindleko zoshishini ngamawaka xa zingahlangabezane nezilindelo zabathengi. Yiyiphi intsikelelo yexabiso lokwenyuka kweenkonzo zabaxumi? Emva kokwenza izibalo, kuyacaca ukuba abasebenzi beba amawaka kubaqeshi babo imihla ngemihla ngaphandle kwemiphumo efanelekileyo.
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Nanini na kufuneka ndisebenze ngoMgqibelo, ukwenza loo msebenzi kwindawo yokutyela yasePanera kwenza kube buhlungu kakhulu. Umculo wePanera, ukutya, kunye nabasebenzi ngokubanzi zilungile. I-Panera ine-WiFi yamahhala, eyona nto ibalulekileyo ekusebenzeni kwasemini.
I-Panera ibeka umda wexesha kwi-WiFi yayo ngexesha lexesha leentsuku zokutya, enelungelo lokuyenza. Namhlanje i-WiFi ayizange iqalise kwakhona emva kokuxhatshazwa kwexesha lesidlo sasemini, ngoko ndafuna umphathi ukuba acele ukuqala kwakhona.
Emva kokucaphula umgaqo-nkqubo we-WiFi wesidlo sangasemini (esitshintsha ngokuhambelana nomphathi osebenzayo kule ndawo ethile), wayejonge umlindo wakhe, waqonda ukuba sele idlulile kwiiyure ezithintele kwaye wandixelela ukuba uya kuyinyamekela . Emva koko wahamba waya ekhoneni levenkile yokudlela ngaphandle kweofisi apho i modem ye-WiFi ikhona kwaye yaqalisa ukuthetha nomthengi.
Iyure nesiqingatha kunye nezithembiso ezintathu ezivela kubaphathi ababini abahlukeneyo ukuba "bayiphatha" kamva, ndaphumelele kwimisebenzi engeyiyo ye-WiFi, ngoko ndandiphakamisa kwaye ndaya kwi-Panera indawo # 2, apho ndingakwazi ukuxhuma kwi-intanethi.
Umphathi kwi-Panera indawo # 2 wandinika inamba yefowuni yenkxaso yezobugcisa, eyaba yinkampani yenkxaso yobungcali.
Ndanikwa enye inombolo kwinkampani eyenza, ngokwenene, inika inkxaso ye-WiFi yezobuchwepheshe kuzo zonke i-Panera kwilizwe laseFlorida ngaphandle kweendawo ze-Orlando apho ndingenako ukuxhuma kwi-WiFi. Inkxaso ye-Tech # 2 yandibuyisela kumntu oxhasa inkxaso ye-Panera, owamxelela ukuba andivumelekile ukuba ndixoxe nabo kwaye ndacelwa ukuba ndithethe nomphathi we-Panera kwifowuni esebenzisa imizuzu yam .
Ngethuba le ngxoxo, idesksi yoxhasano lobuchwepheshe be-Panera ithathe ixesha lam kwifowuni isebenzisa imizuzu yam ukuba incokole nomphathi wabo we-Panera malunga nomgaqo-nkqubo we-WiFi kunye nenqubomgomo yenkampani. Kubonakala ngathi ekupheleni kwenkomfa ye "coaching" yenkampani, umntu oxhasa inkxaso ye-Panera wayala umphathi usebenzisa ifowuni kunye nemizuzu yam ukuba ndixelele ukuba ingxaki kufuneka ibe kunye nekhompyutheni yam .
Mhlawumbi ndiye ndaqwalasela ukuba isiphethiso esilungileyo xa ndingenako ukuxhumeka kwi-WiFi kwindawo efanayo ye-Panera enekhomputha yekhompyutha efanayo malunga namaxesha angama-20 ngenyanga edluleyo. Ekubeni ndithe ndichitha iiyure ezilungileyo kwiofisi yamashishini-nge-window, nangona kunjalo, ndisebenzisa i-intanethi apho, isigqibo sam kukuba iqela lePanera lingenakuthanda okanye lingenako ukundinceda ukuba ndiyicombulule ingxaki yam.
Kwiiyure ezintathu emva kokungaphumeleli kwe-WiFi, ndayeka, ndithatha i-laptop yami kunye ne-budget ye-Panera yokutya kwisinye indawo.
Ngoku, sonke siyazi ukuba inkonzo ye-intanethi ye-intanethi kwiivenkile zokutya kwi-Panera yi-amenity, ayikho ibhizinisi labo elingundoqo. Abantu abaninzi - kubandakanywa nabaphathi ababini kwi-Panera indawo # 1 - baxela ukuba umthengi akanalo ilungelo lokukhalaza ngenkonzo yamahhala enikezelwa ngobubele beentliziyo ze-Panera corporation.
Nesi sizathu ndingavumelani.
I-Panera ivakalisa i-WiFi yamahhala kwiwebhusayithi yayo njengenye yezinto zayo "zeefayili." Kukhona ingxoxo ye-Facebook malunga ne-WiFi yamahhala kwi-page esemthethweni ye-Panera Facebook. I-WiFi yamahhala iyapapashwa kwindlu yangaphambili yeendawo ezininzi zokugcina. Inkampani isebenzisa umnikelo wayo we-WiFi njengesiphakamiso sokuthengisa esiyingqayizivele esichasayo kumashishini ayo.
I-WiFi yamahhala ayikho inkonzo yamahhala enikezelwa ngobubele beentliziyo zonke ezibetha kwigumbi lebhodi lasePanera. I-WiFi yamahhala inxalenye ye- branding ye-Panera, ukubeka indawo kunye nokuthengiswa kwamakhasimende kwaye ngenxa yoko, i-Panera yamkele i-WiFi njengomnye weminikelo yayo.
Njengoko nawuphi na umnikelo, ukuba awuyi kuwukhulula ngokuzithandela kwaye awukwazi ukuwukhupha kakuhle, akufanele ukwenze oko. Kuba xa udala ulindelo lomthengi kunye nomnikelo, ulahlekelwa ngamaphuzu xa ungaphumeleli ukuhlangabezana nabo.
Oku akusiyo ngosuku olunye lwe-Panera WiFi yokungasebenzi kwenkonzo, ukungabikho kwamanqanaba okuphatha, okanye ukusetyenziswa kwemisebenzi. Le nto imayelana neelayi apho i-Panera ayikwazi ukulawula ukuhlambulula, i-lemons kunye ne-napkins ofuna ukuyibuza, ukugqithisa kweqondo lokushisa, ukungabikho kwabasebenzi ukucima amatafula ngexesha lokukhawuleza, iindawo zokuphumla ezihlaziyileyo, ukutya iipuniki kwiplani nganye, kunye neentlanzi ezibekwe phezulu ezingenakudla ezingekho zokutya ezingamaphepha okufumana iphepha lamaphepha. Zonke ezi zinto ziyingxenye yomthengi we-Panera kunye namava enkonzo kungekudala. Ukubeka yonke le nto ngelixa uhlawula i-$ 4 kwisiqingatha se-sandwich ye-peanut ibhanti okanye i-$ 8 ye-salad engabonakaliyo iyayixabisa enye ye-WiFi. Thatha loo nto i-WiFi kunye nazo zonke ezinye iintsilelo zeenkonzo ziba zibaluleke ngakumbi kwaye ezingamkelekanga.
Oku kuhambelana neengxelo eziqhubekayo zenkonzo yomthengi eceliwe kwiiirisiti zemali (engcwatyelwe ngaphantsi kokutya) ezicela ukufakelwa kwabathengi, unikeze ngemali yemali engabonakaliyo ukufumana igalelo, kwaye malunga nazo zonke izikhalazo kunye neziphakamiso malunga zonke ezi ngasentla zibonakala zinganakwa. Ukunikezelwa kolawulo loqhagamshelwano lunikezelwa ekupheleni kwayo yonke uphando. Ndacelwa ulawulo loqhagamshelwano kanye. Kwiinyanga ezinyangeni kamva ndihlala ndilindele ukulandelwa kwe-Panera ukuba kwenzeke.
Ukuba awuyi kuyenza into malunga neempendulo zabathengi, ngoko akufanele ucele kuyo yonke into. Ukuba awuyi kuzisa ukulandelwa kolawulo ngokuzithandela, okanye awukwazi ukuyihambisa ngokufanelekileyo, akufanele ukwenze oko.
Oku akunjalo malunga ne-$ 10 ukuba iPanera ayizange iqokelele kum namhlanje. Kuthe malunga ne-$ 10 ukuba baqokelele kum maxesha amaninzi ngeveki edlulileyo kunye ne-$ 10 ngosuku abangenakukwazi ukuqokelela kum ngoku rhoqo kwixesha elizayo. Akukathethi ngokuthenga okunye, malunga nexabiso lokuphila komthengi.
Akunjalo malunga ne-Panera engangangazanga namhlanje, ngaba banginike yona-isizathu sokuba bangabuyi. Kwaye nesizathu sokungahlangabezane nabathengi kwi-Panera kunye nesizathu sokungabakhathaleli abasebenzi kwi-Panera, kunye nesisombululo sokutshintshela ukukhangisa kwegama le-Panera ngezwi leposi.
Ukuba ngaba omnye wabaqeshwa abane be-Panera okanye ityontraktha enye endiyisebenzisayo namhlanje ibambe i-$ 1000 kwirejista yemali, ndicinga nje ukuba bekuya kuba nemiphumo. Kuyinto eyenzekayo imihla ngemihla kwiinkampani ezithengisa ngeenxa zonke emhlabeni ukuba ukulahlekelwa kweedola ezili-1000 kwingeniso evela kumthengi oqhelekileyo oqhelekileyo akayi kudibana nemiphumo efanayo.
Inyaniso kukuba i-Panera ayifuni ngokwenene ukukhathazeka kakhulu malunga neenkonzo zamakhasimende okanye iinkonzo zabathengi bayo okwangoku ngenxa yokuba inqabile ukuguqulwa kwemali ngokuvula iivenkile, ukuphakamisa amaxabiso kunye nokwenza inzuzo ngelixa i-US ishishini lokutya liphela uye wahamba ngendlela eyahlukileyo. Ngokombono wam, isihlwele sezoshishino kunye neeftops kunye neefowuni zePanera zazikwazi ukuqhubeka zikhangele kuwo wonke umhlaba kunye ne-WiFi yayo yamahhala kunye namagumbi alo oluntu anika iPelera ingqungquthela kwi-niche edla ngokungaqhelekanga kwaye yabambelela kakhulu kwimpumelelo yayo phakathi kwezoqoqosho ukuhla.
Xa ibhizinisi elungileyo, kulula ukuyifumana ingqiqo yecandelo lokhuseleko kunye nokungahoyiki "izinto ezincinci" ezikhupha kumakhasimende athembekileyo. Kodwa izinto ezinqabileyo "zincinci" kumthengi. Ngelo xesha uqonda iziphumo ezibangelwa ukungabikho kokuqwalasela rhoqo kwiinkalo zomthengi ezisisiseko zokubuyiselwa kwezinto ziye zenziwa kwi shishini lakho emva kwexesha, ngokuqhelekileyo liphuzile ukuba lenze nantoni na ngalo. Isixeko sesekethe , i- Abercrombie & Fitch (ANF), kunye ne-ExxonMobil (XOM) izitolo zokuncedisa iinkampani ziza engqondweni.
Akunakuze kunzima ukugcina umthengi onyanisekileyo njengoko kukunqoba omnye.
Ngoko, kwiiyure ezintathu andingakwazi ukuphanda iblogi ndifuna ukubhala namhlanje, le bhulogi yayibhala. Iphuzu akusiyo ukuba izikhalazo zam ezincinane kunye nosuku lwam olubi lufunyenwe kuluntu (kwaye mhlawumbi ligxekwa njengelincinci elimhlophe). Ingongoma kukuba inkukhu ye-antibiotic-free, manus nge-calorie counts, kunye ne "Isinkwa esishushu!" akuzona zonke izinto. Ngenxa yokuba i-Panera ayikho kwishishini lokutya. Njengaye yonke inkampani yokuthengisa kwiplanethi, i-Panera iphambili kwishishini labantu.
Njengabo bonke abathengi bamava abathengisa, saqala ngesithembiso seenkonzo kwaye siya kugqiba enye. Le nto ivela kwiwebhusayithi yePanera.com ...
"I-bakery yethu-iifestile iyinto ye-oasis yansuku zonke. Indawo yokuqokelela kunye nabahlobo okanye ujabulele umzuzu ozolileyo wedwa.
Njengoko nawuphi na umnikelo, ukuba awuyi kuwukhulula ngokuzithandela kwaye awukwazi ukuwukhupha kakuhle, akufanele ukwenze oko.