Ngeli xesha libukeka lihle, ikusasa lemikhankaso yemidlalo yevidiyo kwi- siteshow yezibonelelo ezixhamlayo ezifana neKickstarter kunye ne-Indiegogo ayicacanga. Nantsi i quotation yakutshanje kwi-Techcrunch evela kwingcali yokudlala:
"Iiplatifti ezikhokelayo ezikhoyo, zenzelwe ukuba zibe yizinto zonke kuwo onke amashishini ahlukeneyo. Isakhiwo sesikhankaso kufuneka sisebenze kunye ne-taxidermy njengoko yenzayo kwimidlalo yevidiyo ye-5 million yezigidi."
Kunyanzelani - kwi-Kickstarter, kunzima ukukhetha imidlalo ebalulekileyo kwimidlalo encinci. Kwakhona, umgcini-mgcini unokumisela njani ukude ekuphuhlisweni kwesihloko abathanda ukusixhasa? Ngaba lo mdlalo ucinga nje? Okanye, ngaba yiprojekthi enzulu kunye nenkqubela phambili ebangela abantu ababi?
Faka umzobo.
Umzobo: Iqonga leCrowdfunding lijolise ngokupheleleyo kwiGem
Ukuba umdlalo udinga uhlobo lwawo lwe-shafunding, ngoko umthi unokuba kuhle kakhulu. Isayithi elitsha lisandul 'umva kwaye lithe lafumanisa ukuba lifumene inkxaso-mali evela kubatyalo-zimali abakhulu njengoSpark Capital.
Ukongeza kwi-vanilla ye-vanfunding ecacileyo, isayithi ivumela abatyali-mali abaqinisekisiweyo kwi- crowdfund yokulingana , ngokukodwa ukutyalombela kwinqaku lezemidlalo ngokubuyisela inxaxheba yemali yezemidlalo. (Xa i-realityset headset, i-Oculus Rift, iqhube umkhankaso ophumelelayo wenkampu yabantu kwaye ekugqibeleni ithengiswa kwi-Facebook ngeebhiliyoni zeedola, abaxhasi babecala ukuba bangcatshiswa.)
Iifani zihlula njani kwiindawo zokuhlala ezixhamlayo ezifana neKickstarter kunye ne-Indiegogo?
Ngokutsho kwinqaku le-Techcrunch:
Ngoko yintoni indlela eyahlukileyo ngayo? Umzobo unomxholo omnyama onjenge-Steam, apho ezininzi iimidlalo ezixhasayo zingagqithiselwa ekugqibeleni. Ikhutshwe ngokugqithiseleyo ukuze ubone kuphela izihloko eziphezulu. Yakhiwe malunga nomhla wokuphuhlisa ovumela abaxhasi bazi ukuba kude kangakanani nomdlalo. Abafaki banokuqokelela ngokulula imiqulu yeemveliso ezihlukeneyo ze-digital content. Yaye ukuba balayisha amaxwebhu afanelekileyo kunye nolwazi lomthetho kwaye bafake ubuncinane i-$ 1,000, banokufumana imali xa umdlalo uwenza.
Ukuthelekisa, i-Kickstarter idlulelwe yimidlalo kuba nzima ukuba ukwazi oko kuxabisa imali. Ukudibanisa ndawonye imiqulu yeziqulatho zedijithali kunzima, ukuphazamisa izithembiso. Kwaye iKickstarter ayinikezeli ukulingana kwemali. Ngomxholo walo, umzobo wenzelwe ukulungelelanisa, kwaye unokubumba kwiimidlalo eziba nazo.
I-Niche Crowdfunding kunye Nokuba Kutheni (Ngezinye iixesha) Yenza I-Sense
Njengoko iiplani ezinkulu zentlanzi ehlabathini, iKickstarter kunye ne-Indiegogo benza umsebenzi obalaseleyo wokudala izinto eziphilayo ezintle kuzo zonke iintlobo zophulozo ezithatha abaxhasi kuzo zonke iindawo zokuphila. Ezi ndawo ziya kuqhubeka zikhula ngendlela ephilileyo kakhulu njengokuba abantu abaninzi baqhubeka befumana ukulandelelana.
Kodwa, kukho amashishini athile, mhlawumbi njengemidlalo yokudlala, efuna iifom zabo ezinobuncwane be-crowdfunding. Ngokomzekelo, ndiqulunqe le nhlu:
- Iindawo eziphezulu zeCrowdfunding ze-Real Estate
- Amasayithi e-Equity Crowdfunding Sites
- Iindawo eziphezulu zeCrowdfunding zeNzuzo ezingenziNzuzo kunye neeNcedo
- Iindawo eziphezulu zeCrowdfunding kwaBathengi
- Iziza eziphezulu ukuya kuMculo weCrowdfund
- Iindawo eziphezulu zeCrowdfunding zoPhando lweCrowdfunding
Ngaba iikhankaso zamanqaku ziza kuqhutywa kwindawo efana neKickstarter? Ngokuqinisekileyo, kodwa ukuba kunomdla okwaneleyo kwindlela ethile yokuxhamla abantu, kungengqiqweni ukuba ikhetheke. Iimidlalo zibonakala zifanelwe ngokufanelekileyo kwi-crowdfunding ekhethekileyo. I-sexy, ngumenzi-mali oqinisekisiweyo we-crowdfunding, kwaye idinga inqanaba elithile lokuzikhethela ukuzisa izihloko kunye nezakhono eziphezulu zokuthengisa.