Abantu abaninzi bephupha lokuvula ivenkile yabo. Babona njengethuba lokuguqula uthando lokuzonwabisa okanye ukupheka kwishishini. Ngelishwa kuninzi, inyaniso yokuqhuba ivenkile ayikho konke abakulindele. Iiyure ezinde, ukuhlawula okuphantsi kunye nobuninzi bexinzelelo kubaninzi kwishishini lokutyela emva kweminyaka embalwa nje. Esinye isizathu sokuba izinga lokungaphumeleli eliphezulu kukuba abanikazi bokutya bahluleka ukuphatha ishishini labo njengeshishini ukususela ekuqaleni.
Abanaso isicwangciso sokujongana neengxaki kunye neendleko ezingalindelekanga kwaye abaqondi ukufikelela kweendleko ezihambelana nokuvula ivenkile. Enye indlela yokukhusela ezi ntlobo zeengxaki zisesicwangciso soshishino esibhaliweyo. Ngokubhala ivenkile yokucwangcisa isicwangciso soshishino, wenza izinto ezimbini: ubonisa ibhanki unesicwangciso esicacileyo nesicacileyo sokufumana ivenkile yakho kwaye isebenza isicwangciso sokungahambi.
Ukudala isicwangciso seshishini sevenkile kukunyanzelisa ukuba ufunde malunga nawo onke amanqanaba okutya, kunye nokuncintisana kwakho kwendawo kunye nemarike yendawo . Ngaphezu koko, isicwangciso soshishino kubalulekile kwiindawo ezininzi zamashishini ezifuna naluphi na uhlobo lwezemali. Kunyanzelekile ukuba umntu oza kubuyiselwa. kwaye luncedo ngakumbi kulabo abatsha kwi-indastri yokutya / yokutyela. Njengoko uphando ngolwazi lwesicwangciso sakho seshishini sefestile , unokuhlangabezana neengxaki ongazange uziqwalasele ngaphambili, ezifana neelayisenisi, iikhowudi zempilo kunye nemithetho yerhafu.
Uninzi lwezicwangciso zoshishino zinengxenye ezifanayo, kodwa ezinye izicwangciso zesicwangciso sakho kufuneka zijoliswe ngqo kwiinkampani zokutyela. Nantsi ukuphuka kwazo zonke iindawo eziyimfuneko zesicwangciso seshishini sesityela.
1. Isishwankathelo seSigqeba - Qalisa nge-summary of your plan plan. Cinga ngolu hlobo.
Yenza kube mnandi, ukugcina ingqalelo abafundi bakho. Nazi ezinye izicwangciso zokubhala isishwankathelo esiphezulu esenzelwe isicwangciso seshishini sesityela.
- Ufuna ukunika umfundi (umtyalo-mali onokuthi ube ngumfundi-mali) iinjongo zeshishino lakho. Uhlobo luni lokutya olutsha, igama, indawo?
- Cacisa ukuba kutheni ufanelekile le ndawo yokutyela. Ngaba unamava okupheka kwangaphambili kwiivenkile? Ukuba akunjalo, ngaba unamava kwishishini lokutyela? Ukuba impendulo ayikho, ngoko kufuneka uwadayise ngembono yokuba nangona ulwaphulo lwakho lwamava, usengumntu ophelele kule shishini lokutyela entsha.
2. Inkcazo yeNkcazo - Le nxalenye yesicwangciso soshishino ngamanye amaxesha ibizwa ngokuba nguhlalutyo lwezoshishino . Ixelela umfundi indawo, igama lomthetho kunye nesitayela sokudlela ofuna ukuyidala. Le yilapho ufumana inkcazo kwaye uchaze ukhuphiswano lwakho lwendawo, isiseko sabantu , kunye nolunye ulwazi oludibeneyo ngexesha lophando lwakho.
3. Uhlalutyo lweMakethe - Le nxalenye yecebo leshishini lokutyela lidlalwa ngamanye amaxesha kwi-stategy marketing. Kukho iindawo ezintathu kwi-market anaysis:
- Icandelo - Ngubani oza kukhonza? Ingaba ivenkile yakho iya kubakho abantu abadala endala? Abaqeqeshi abangabodwa ekudleni? Imindeni enezingane ezincinci? Cacisa isiseko sakho somthengi nokuba kutheni bahlambile kwivenkile yakho entsha, kungekhona okhuphiswano lwakho.
- Ukhuphiswano - Ngubani okhuphiswano lwakho? Abantu abaninzi bavula ivenkile entsha bathi bonke abantu baya kukhetha ukusekwa kwabo olutsha kumncintiswano okhoyo. Musa ukuphazamisa ezinye iindawo zokutyela. Bade benesiseko sabantu abathengi, kwaye ukukhwela abathengi abasuka kuloo siseko akusoloko kulula. Fumana into onokuyenza ngokukhuphisana kwakho, kuquka imenyu yabo, iiyure kunye namaxabiso . Emva koko cacisa kumhlathi okanye amabini indlela oza kukhuphisana ngayo namashishini asele asele asele.
- Ukuthengisa - Ziziphi iindlela oceba ukuyisebenzisa ukukhuthaza ivenkile yakho ? Uza kujolisa njani abaphulaphuli bakho basekhaya? Mhlawumbi uya kunika abantwana badle ubusuku obukhululekileyo, okanye ukuhanjiswa kwexesha lokutya kwamasango kwiiofisi zendawo. Yintoni eya kukumisela ulwahlula ukhuphiswano lwakho? Nika iinkcukacha malunga nendlela oceba ukukhangisa ngayo (ipapasho, iintengiso zeTV, i-ect ...)
4. Ukusebenza kweShishini - ngamanye amaxesha kuthiwa yiMveliso kunye neNkonzo . Yilapho uxelela abatyalo-mali malunga neeyure zakho kunye nabasebenzi abangakanani oceba ukuyiqesha. Nanku apho uchaza khona iingenelo zokusekwa kwakho kubaxumi, njengendawo efanelekileyo yedolophu, okanye ukufuphi ngokusondeleyo ekuphumeni kwendawo yangaphakathi. Le yindawo enhle ukubhekisela kuyo nayiphi na imbopheleleko esondeleyo ekuthengiseleni kwendawo yokuthengisa, njengenkampani yokubonelela ukutya okanye iifama zendawo eza kukunika umncintiswano.
5. Ulawulo & Ubunikazi - Ngubani oza kuqhuba umkhombe? Ngaba uya kuba ngumphathi jikelele, umgcini-ncwadi, umpheki oyintloko kunye ne- bartender ? Ukuba kunjalo, uza kwenza njani konke? Abaninzi abatsha bendawo yokutyela banokuqesha umphathi wendawo yokudlela okanye umphathi wekhitshi (kodwa ngokuqhelekileyo ayengekho bobabini). Chaza ngubani oya kwenza ntoni, kuquka nabani na abasebenzi abanokuziva ukuba baya kuba yinzuzo enkulu kwindawo yokutyela entsha.
Ukufumana iinkcukacha ezongezelelweyo ngokubhala isicwangciso esincinci seshishini, khangela iiNqanaba eziPhambili zokubhala iSicwangciso soShishino nguDarrell Zahorsky.
Ukuba uzimisele ngokuvula ivenkile yakho, ngoko ukubhala ishishini akufanele kube yingxaki. Kodwa ukuba ufumanisa ukuba awufuni ukwenza okanye ungacingi ukuba uyayidinga enye, awukwazi ukulungela ukuba ushishino.