Ukudibanisa no-Ingvar Kamprad, osomashishini omkhulu kunye nomsunguli we-IKEA.
IKEA Umsunguli u-Ingvar Kamprad wenza iindaba zakuqala ekuqaleni kuka-2004 xa umagazini waseSweden u-Veckans Affarer uxelele ukuba wayegqithisile uBill Gates njengomntu ocebile kakhulu wehlabathi.
Nangona i-IKEA ingenasiphelo isakhiwo sobunikazi yenza lo mbandela wengxoxo ethile, akukho nto inokuthi i-IKEA isenye yezona nkampani ezinkulu, eziyimpumelelo kakhulu ezizimeleyo kwihlabathi, kunye nezitolo ezingaphezu kwama-200 kumazwe angama-31, kuqesha abantu abangaphezulu kwama-75,000 kunye nokuvelisa ngaphezulu Iibhiliyoni ezi-12 kwiintengiso ngonyaka.
Ingvar Kamprad, usomashishini ozalwayo:
Kamprad wazalwa eningizimu yeSweden ngowe-1926 waza wakhulela kwifama ebizwa ngokuthi i-Elmtaryd, kufuphi nedolophana yaseAgunnaryd. Esemncinci, wafunda ukuba unokuthenga iiminganiso ngobuninzi baseStockholm aze athengise ngentengo efanelekileyo, kodwa inzuzo enhle . Wabuyisela kwakhona inzuzo yakhe kwaye wandisa ukuze athabathe, imbewu, imithi yokuKhisimusi, kunye neepenki. Ngeminyaka eli-17 ubudala, uyise kaKamrad wamnika umvuzo omhle wokwenza kakuhle esikolweni. Wayichitha ntoni? Wabeka i-IKEA.
Ukuzalwa kweKEA:
Indlela i-IKEA iqalile ngayo: Igama elithi IKEA lakhiwa lisuka kwi-initials ye-Kamprad (IK) kunye neencwadi zokuqala zika-Elmtaryd no-Agunnaryd, kwifama kunye nedolophana apho akhule khona. Emva kokusungula inkampani ngasekupheleni kweMfazwe Yehlabathi yesi-2 ngo-1943 njengoshishino lwe-mail yokuthengisa ngokulandelelana, inkampani yaqala ngokuthengisa izinto ezahlukeneyo, kubandakanywa izikhwama, ubukele, ubucwebe kunye nama-stockings ngaphambi kokunyuka kwifenitshala malunga neminyaka emihlanu kamva.
Xa i-Kamprad ikhuphe ukukwazi ukubiza abantu abathengi ngabanye, yaguqula uhlobo lwe-mail ye-mail ye-order ye-mail, iqeshe i-van yokutsala i-van ukuze ikhuphe.
"Intsikelelo Enkulu Kubomi Bam":
Ngethuba elivisayo, uMagrad waya kwiintlanganiso zama-Nazi. Xa le nto yafunyanwa ngo-1994, u-Kamprad wathi, "Le nto inxalenye yobomi bam ndiyazisola kakhulu ... [A] iintlanganiso ezimbalwa kwiindlela ezizimeleyo zamaNazi, ndayeka." Kwileta eya kubasebenzi ababizwa ngokuthi "Iyona ndlela Eyona Nkulu Kakhulu Yobomi Bam," wacela ukuxolelwa, kwaye wazinikela izahluko ezimbini kuye kwincwadi yakhe ka-1998, ethi History of IKEA .
Kwintetho emva kokupapashwa kwayo, wathi, "Ngoku ndixelele konke endikukwaziyo. Ngaba umntu unokufumana ukuxolelwa ngenxa yobungenangqondo obunjalo?"
Gxininisa kwiSofesi:
Ngowe-1947, i-Kamprad yafaka ifenitshala kwisixhobo somkhiqizo we-IKEA. Ukusetyenziswa kwabavelisi bendawo bakwamvumela ukuba agcine iindleko zakhe phantsi. Ifenitshala yayibetha, kwaye ngo-1951, i-Kamprad yagqiba ukuyeka yonke imigaqo yemveliso kwaye igxininise ifenitshala. Ngowe-1953, igumbi lokuqala lokubonisa i-IKEA lavuleka. Kwavela ngenxa yeengcinezelo zokhuphiswano. I-IKEA yayinemfazwe yamanani kunye nomncintiswano wayo oyintloko. Indawo yokubonisa ivumela abantu ukuba bayibone, bayichukumise, bayayiva, kwaye baqiniseke ngomgangatho ngaphambi kokuthenga.
Ukhuphiswano lukhokelela kwizinto ezintsha:
I-IKEA sele iyaziwa ngokubanzi emhlabeni jikelele ngeendlela zayo ezintsha kunye nezakhiwo. Phantse yonke i-IKEA imveliso yenzelwe ukupakishwa kweplati, okunciphisa iindleko zokuthutha, ukunciphisa umonakalo wezothutho, ukwandisa amandla okugcina isitolo, kwaye kwenza kube lula ukuba abathengi bathathe ifenitshala ekhaya, kunokuba badinga ukuhanjiswa. Nangona le nto intsha ngoku ibukwa njengamava abathengi bamakhasimende anceda i-IKEA abathengi ukuba bathenge ifenitshala ngaphandle kokuphazamiseka kwemirhumo yokuthumela kunye nexesha lokulinda, isizathu sokuqala sinoxinzelelo olukhuphiswano lwabathengisi be-IKEA kubanikezeli babo, abaye banqwenela i-IKEA, baxinze i-IKEA ukwenza ngokwabo.
Uyilo oluhle, Umsebenzi oMgangatho kunye noMgangatho oPhezulu, ngexabiso eliphantsi:
Umbono ka-Kamprad ube ngumqhubi wempumelelo yeKea. I-IKEA iqesha abaqulunqi bayo, abaye bamkela amanqaku amaninzi kwiminyaka. Kamprad ukholelwa ukuba inkampani ayikho nje ukuphucula ubomi babantu, kodwa ukuphucula abantu ngokwabo. I-self-service store design kunye nokukhululeka kwendibano yefenitshala yabo akukhona nje ukulawulwa kweendleko, kodwa ithuba lokuzimelela. Lo mbono ugxininiswa kwiintengiso kunye nekhathalogu, ngokunjalo.
Yonke Entsapho:
I-Kamprad iye yaziqhenya kakhulu ekudaleni isakhiwo se-IKEA. Iphethwe ngumnini we-Dutch trust olawulwa yintsapho yase Kamprad, kunye neenkampani eziphathekayo ezahlukeneyo eziphatha iinkalo ezahlukeneyo zee-IKEA, ezifana nokuthengiswa kwemali, ukuthengiswa nokusabalalisa.
I-IKEA inayo ingalo yebhanki yokutyalomali. I-Kamprad iye yaxhathisa ngokuphindaphindiweyo uxinzelelo ukuba ithathe inkampani kawonkewonke, ivakalelwa kukuba iya kuphucula iinkqubo zabo zokwenza izigqibo eziye zavumela ukukhula kwazo ngokudlulileyo kwiminyaka emashumi.
Ukungasebenzi kunye noNcedo:
Ngakolunye uhlangothi, i-Kamprad inegama lokuba, "ngokuncinci". Uthabatha umzila ongaphantsi komsebenzi, kwaye xa eqhuba, ngumqulu omdala weVolvo. I-rumor kukuba xa ehlala ehotele, ukuba uvakalelwa ukuba aphuze enye yee-sodas ezibiza kakhulu kwi-barbar, ubeka endaweni yodwa emva koko athathe ivenkile elula. Nangona kunjalo i-IKEA inesiko elide lokufikelela kunye noluntu, kunye nentengiso nganye ikhuthazwe ukuxhasa izizathu zendawo, kunye nokuxhaswa ngamazwe ngamazwe ase-UNICEF nabanye.