Amanyathelo okukhetha iSicatshulwa nokubeka indawo yoBulungu bakho
I-intanethi ye-intanethi efanelekileyo ifaka phakathi kokungahambi kunye nokuphindaphindiweyo (iyaqhubeka rhoqo) ingeniso, kwaye enye yezona ndlela ezilungileyo zokufumana oko kukungena kwindawo yobulungu.
Yintoni Ubulungu?
Njengobulungu bokuzivocavoca, apho uhlawula umrhumo wenyanga ukusetyenziswa kwezixhobo zokuzivocavoca, indawo yobulungu yindawo apho abantu banokujoyina khona ukufumana nayiphi na into oyinikezelayo. Amanqaku amaninzi amanqaku anikezela amanqaku okanye iingxelo, iikholeji zevidiyo, ii-webinars, i-checklists, i-templates, i-apps okanye i-software, nokunye.
Ngokuqhelekileyo, abantu bajoyina indawo yobulungu kuba kuya kuyenza lula ubomi babo, bekhawuleze ijika lokufunda, kunye / okanye banikezele iinkcukacha ezithe xaxa malunga nokwenza into engaphezulu kwezinto eziqhelekileyo ezifumaneka kwi-intanethi. Ngokomzekelo, kukho amaninzi amanqaku okubhengeza intengiso kwi-intanethi ahlalutye kwizihloko ezithile, njengendlela yokubhala i-ad adumile ye-Facebook, ukwandisa i-Instegram kunye / okanye ukuphindaphinda umxholo kwiipolatifti zokuthengisa.
Iinkqubo zokwakha indawo yobulungu
Iinkampani ezininzi, kuquka iMicrosoft kunye ne-Adobe sele ziqalise ukusebenzisa ubulungu okanye imodeli yokubhaliselwa kwamashishini abo kuba kukho inzuzo ezininzi kuyo kuquka:
- Ukuvelisa imali engenayo. Ukuba unayo ubulungu benyanga nganye kwaye unako ukugcina ipesenti yamalungu akho, unako ukubheka imali engenayo (rhoqo) ngeniso, ngokuchasene nokuqala ukusuka kwi-$ 0 nyanga zonke. Ngokomzekelo, ukuba unamalungu angama-100 ahlawula i-$ 30 ngenyanga, unako ukufumana imali engama-3,000 ngenyanga ngenyanga yengeniso, nje ngokuba ugcina amanani akho yobulungu.
- Ukwakha ukuthembeka kwakho njengengcali. Ukubonwa njenge-go-to authority kwi-niche yakho akugcini nje ukwandisa ingeniso yakho yelungu lomalungu, kodwa kunokudala amanye amathuba okufumana ingeniso ekuqeqesheni okanye ekuboniseni, okanye ekutheni .
- Ukwakha uluntu othembekileyo. Ukuba unika umxholo womgangatho, amaninzi akho malungu athembekileyo aya kuthumela amalungu amatsha (unokwenza unokwenza iprogram enxulumeneyo), kwaye baya kuthenga iimveliso ezintsha okanye iinkonzo ozinikelayo.
- Unako ukuzenzekelayo. Ngokuxhomekeke kwizinto ozikhethayo ukuzenza, unokuguqula indawo yakho yobulungu ibe ngumtsalane wokufumana imali ohambisa umxholo wakho ngokuzenzekelayo.
- Unika ukuguquguquka okukhulu. Unako ukuqhuba indawo yobulungu nanini na naphi na, naxa unako ukufikelela kwi-intanethi.
Umthamo woKhuseleko lweSayithi
Kukho izimbalwa ezimbalwa zokwakha i-website yobulungu oyifunayo ukuba uyiqwalasele ngaphambi kokuqalisa.
- Kufuneka uhlale unje kwiindaba kunye neendlela kwi-niche yakho ukuqinisekisa ukuba amalungu akho afikelela phezulu kumxholo womgca.
- Udinga ukubonelela ngolwazi olusemgangathweni olugcina ubulungu, kwaye usebenze ukubuyisela nayiphi na amalungu ayekayo.
- Ngelixa ubulungu obunye buya kuqhutyelwa nge-imeyile, ubuninzi bobulungu bobulunga obuphezulu buqhutywe kwi-Intanethi, efuna ulwazi oluthile lwe-tech okanye imali yezixhobo kunye neenkonzo zokuyiqhuba.
- Ngokuxhomekeka kwizinto ozenzayo, unokufuna ukuqhubeka nokubonelela ngokutsha rhoqo. Ngokomzekelo, ukuba i-webinar yenyanga iyingxenye yenkampani yobulungu, kufuneka uceba uze wenze i-webinar yenyanga.
Iintlobo zeeNdawo zobulungu
Enye into ebalulekileyo malunga neendawo zobulungu kukuba kukho iindlela ezahlukeneyo ongayinika zona. Iintlobo ezisisiseko zobungqina bamalungu ziquka:
- Iikhosi: Fundisa amalungu owaziyo
- I-Premium Content: Izihloko kunye nemibiko
- I-Industry Insights: Xa uhlala phezulu kwimizila kubalulekile kwimarike yakho (oko kukuthi iingxelo zezimali)
- Ikhonkco echongiweyo okanye ulwazi: Uphando uze uqoke ulwazi ukuze amalungu akho akwazi ukufumana izaphulelo zansuku zonke okanye amakhuphoni
- Iimveliso zeDijama ezifana nomxholo wecala langasese (PLR), imixholo yewebhusayithi, ii-apps, okanye izixhobo
- Uluntu / iQela le-Mastermind
Isiqulatho kwiindawo zobulungu singenziwa ngeendlela ezahlukeneyo.
Enye ilapha nge-imeyile. Umzekelo, ikhosi ingahambisa isifundo ngasinye nge-imeyili kanye ngeveki. Isingqinisiso samhla ngemihla okanye ingqiqo yoshishino inokuhambisa umxholo imihla ngemihla
Amalungu amaninzi amanqanaba anendawo yendawo yamalungu e-intanethi, apho aya kufumana ulwazi. Kule meko, unokufumana yonke into enokuthunyelwa ngayo ukuze ilungu likwazi ukuyisebenzisa kwaye lisetyenziswe ngokulula. Okanye unokunika umxholo kwishedyuli, njengephakethi entsha ye-PLR, uqeqesho okanye i-webinar kanye ngenyanga.
Iingcamango zeeNgingqi
Iingcamango zeendawo zobulungu azipheli. Isiphambili sokuphumelela kukufumana ingcamango ebandakanya imixholo eninzi kwaye abanye baya kuhlawula ukufikelela. Ngokomzekelo, ukuba unako ukufundisa igitare okanye ukuhlobisa ikhekhe, ngaba unokubeka izifundo ezaneleyo ukuze wenze ikhosi epheleleyo kwaye kukho abantu abaya kuyithenga? Kukulungele ukuqwalasela iingcamango ezinceda abanye njengokulondoloza ixesha kunye nemali, okanye kubancede ukunciphisa umzimba okanye ukufumana impilo. Amanqanaba obulungu boshishino-Boshishino (B2B) afanelekileyo kuba nakwixesha elinzima, amashishini amaninzi aya kujoyina kunye / okanye ukugcina ubulungu babo ukuba bakholelwa ukuba kuya kunceda ibhizinisi labo.
Indlela Yokuqalisa Iwebhusayithi Yobulungu
Ubulungu (okanye ubhaliso) -amashishini asezantsi afaka amanqaku amaninzi ngexesha lokumisa, kodwa ngokubalulekileyo, nantsi oku kufuneka ukwenze:
- Ukuqulunqa imibono yebhanki yobulungu . Yenza uludwe lweetalente zakho, izakhono, umdla kunye namava. Ukuphonononga uhlobo lwamaziko obulungu ngaphezulu ngencedo ekuqaliseni indlela owaziyo, uthando okanye ukwenza ukuba ungene kumzekelo wobulungu. Ngokomzekelo, ungayifundisa ntoni? Ngaba udale ithuluzi elikhulu kwi-intanethi ongayithengisa njengento yokubhaliselwa?
- Uphando lwakho ngcamango oyithandayo ukufumanisa ukuba kukho imfuno, kunye nokuba imarike ikulungele kwaye iyakwazi ukuyihlawula. Kukho iimbono ezininzi ukuba i-market ithetha ukuba iyayithanda, kodwa ingenakuyithandayo ngokwaneleyo ukuyihlawula, okanye into abazimisele ukuyihlawula ingaba yinzuzo kuwe.
- Cwangcisa inkqubo yakho yobulungu. Qinisekisa ukuba uza kukunika ini, njani kwaye nini uza kuyinika, kunye nobude bexesha lobulungu. Umzekelo, yintoni umxholo oza kunika kwaye uza kuhanjiswa kwi-PDF, ividiyo okanye enye indlela? Amalungu amaninzi amanqanaba anikezela ngeendlela ezahlukeneyo zokuhanjiswa kwezinto zokuqinisekisa ukuqinisekisa ukuba batshaya zonke iindlela zokufunda. Ngaphezulu, ngaba uya kuhambisa i-weekly content yakho nge-imeyli okanye ngaba uya kuba nobulungu be-intanethi? Ukuba ikhona kwi-intanethi, ngaba umxholo omtsha ungongezwa rhoqo ngenyanga okanye ngaba yonke into iyafumaneka ngexesha lokujoyina? Ekugqibeleni, kuza kubakho ixesha elide lobulungu? Ngokuxhomekeke kumxholo owenzayo, umhla wokuphela ungabonakala, njengekhosi. Ezinye iindawo zokubambisa ziqhubekeka ngonaphakade uze ilungu lakho lizimisele ukuhamba. Khawukhumbule, ukuba ubulungu benyanga-ngenyanga-ubulungu buya kufuna ukuba unikeze umxholo omtsha rhoqo ukugcina amalungu akhoyo. Oku kuthetha ukuba kuya kufuneka ube nesihloko ongakongeza umxholo ngonaphakade, kwaye uzimisele ukuzinikela ekudaleni umxholo wesikhathi eside.
- Phando zakho zixhobo. Ukuba uya kuqhuba ubulungu bakho nge-imeyile, uzakufuna iwebhusayithi apho amalungu angakwazi ukujoyina khona, kunye nenkonzo ye-imeyile engahlawulela umxholo. Kulo ufuna ukuqhuba inkambo ye-intanethi , kukho iinkonzo ezininzi, ezifana ne-Udemy kunye ne-Teachable, ezinikeza iipulatifomu. Ukuba ungathanda ukulawula okupheleleyo, unokwakha indawo yobulungu. Kukho izikripthi ezininzi (ie ieMember) kunye neeplagi ze-WordPress eziza kuqhuba umbandela wendawo yakho. Ezinye izixhobo onokuzidingayo ziquka ukulalelwa okanye ukuvulwa kwevidiyo kunye nokubamba, kunye neenkonzo zewebhu.
- Ixabiso leprogram yobulungu bakho. Xa unakho izixhobo zakho, uyazi ukuba uza kuchitha ixesha elilodwa kwaye uqhubeke nokuqhuba ubulungu bakho (okt i-imeyile, ukusingathwa kwewebhu, i-domain, iiplatifthi, njl. Uyakufuna ukucinga ngeendleko okanye ixesha lakho kunye nezinye iindleko (oko kukuqesha abalobi, abahleli, abahleli bevidiyo njll). Ekugqibeleni, umxholo wakho ufanelekile? Icandelo lokubaluleka liza kumgangatho wolwazi, kwaye inxenye esuka kumgangatho wokunikezelwa kolwazi. Isinyathelo sokugqibela sinquma ukuba uya kuqhuba ubulungu bakho ngenyanga, kwithuba elide (okt 6 okanye inyanga e-12), okanye ungapheliyo. Unokunikela ngeendidi zombini. Ngokomzekelo, intlawulo yenyanga ukuya kwinyanga ingaba ngu-49, kodwa iinyanga ezingama-6 zibhaliselwe i-$ 235, eyi-20 eepesenti ngaphantsi kokuhlawula i-$ 49 kwiinyanga ezintandathu. Oku kukunika imali engaphambili, kunye nexesha elide lokwakha ukuthembeka nokwethembeka kwilungu.
- Yakha umxholo wakho. Emva kokuba unobulungu bakho ubonisiwe, lixesha lokudala umxholo kunye nezixhobo oza kuzihambisa. Oku kuya kuba yinto edla ixesha elide lokuqalisa. Nangona kunjalo, ukuba uceba ukuhambisa umxholo wakho phezu kwexesha (ie ie-imeyli ngeveki), unokudala umxholo wakho njengoko uya. Khawukhumbule, ukuba abantu baya kuhlawula eli qulatho, ngoko ke kukho ulindelo lokuba kungekhona nje kuphela ukuba umxholo ungaphezulu ngokuya kuba baya kufumana kwi-intanethi ngaphandle, kodwa ukuba ukubonakala komxholo kuya kuba ngumgangatho omhle kunye .
- Yakha indawo yakho yobulungu. Ukuba awukho kakade, uzakufuna ukumisela izixhobo ozikhethile kwinombolo 4, kwaye uqale ukulayisha umxholo wakho.
- Ukuthengisa indawo yakho yobulungu. Le yilapho uza kuchitha ixesha elininzi lakho kunye nemali (ngaphandle kokuba udala umxholo). Indawo yobulungu ingaba nenzuzo kakhulu, kodwa kuphela xa abantu bejoyina. Kukho iindlela ezahlukeneyo zokuthengisa indawo yobulungu. Okokuqala udinga ukwazi umthengi wakho ofanelekileyo (ngubani onomdla, othanda, kwaye okwazi ukuthenga?), Nalapho ungamfumana khona. Emva koko kufuneka ufumane iindlela zokumkhohlisa kwindawo yakho yobulungu. Oku kungenziwa ngamanqaku afana nesihloko sakho, iintengiso ze-Facebook okanye ezinye iintengiso, imidiya yoluntu, kunye nokunye. Cinga ukusebenzisa i- magnet kunye ne- funnel system yokubamba amaqela e-imeyli engenzeka ekubeni abaninzi abantu abajoyina ukutyelela kwabo okokuqala. Umtsalane wakho okhokelayo unokuba yinto esele iphakathi kwendawo yakho yobulungu. Okanye unako ukunikela isilingo se-7-day trial okanye i-$ 1 yesilingo seenyanga yokuqala.
- Gcina indawo yobulungu bakho isebenze. Qinisekisa ukuba umxholo wakho uphezulu kwaye unike ixabiso kumalungu akho. Soloko usebenza ukuze ukwandise ubulungu kwaye uphinde ufake amalungu asele. Cinga ukuba nenxalenye yomphakathi kubulungu bakho, ukugcina amalungu asebenzisana nawe kunye nabanye kuluntu.