Uhlalutyo lwe-Breakeven luchaza xa iziphumo zakho zilingana neendleko zakho
Ngaphezu koko, injongo yokwenza uhlalutyo lokwaphulwa komthetho kukuchonga ngokuthe ngqo xa ungalindela ukuba ishishini lakho lihlawule zonke iindleko kwaye liqale ukuvelisa inzuzo-eyona nto ibaluleke kakhulu kwiintsuku zokuqala kwanoma yiphina inkampani.
Ngako oko, kubalulekile ukuchonga iindleko zakho, ukugqiba iimpawu zakho zokuthengisa ezixeliweyo kwaye uza kubona ukuba ingakanani imali eyimfuneko ukuze uhlawule iindleko zakho.
Inkampani ephumelele xa kuthengiswa ixabiso elipheleleyo okanye iirhafu ezilingana neendleko zayo zonke. Akukho nzuzo eyenziwe kwinqanaba lokuphulwa, kwaye akukho nto ilahlekelweyo. Oku kubaluleka kunoma yimuphi umnini-shishini ngenxa yokuba iphuzu lokuphulukana ngumlinganiselo ophantsi weenzuzo xa uqikelele iigxina.
Ukuchaza iindleko
Zininzi iintlobo zeendleko kufuneka ziqwalaselwe xa ziqhuba uhlalutyo lokuhlaselwa. Nantsi ingqakrazo kwizona zifanelekileyo:
- Iindleko ezizinzileyo: Ezi iindleko ezifanayo kungakhathaliseki ukuba zingaphi izinto ozithengisayo. Zonke iindleko zokuqalisa, ezifana nerenti, i-inshorensi kunye neikhomputha, ziqwalaselwa njengeendleko ezizinzileyo kuba kufuneka wenze le miboniso ngaphambi kokuba uthengise into yokuqala.
- Iindleko eziguqukayo: Ezi ziindleko eziphindaphindiweyo omele uzidle kunye neyunithi nganye oyithengisayo. Ukuba usebenzisa isitolo sekhadi lesibingelelo apho kufuneka uthenge amakhadi okubulisa evela kwinkampani ecwangcisiweyo ye-$ 1 nganye, loo dollar ibonisa iindleko eziguquguqukayo. Njengoko ishishini lakho kunye neentengiso zikhula, ungaqala ukuhlawula abasebenzi kunye nezinye izinto njengeendleko eziguquguqukayo ukuba kunengqiqo kwishishini lakho.
Ukubeka ixabiso elinceda iBusiness yakho Hit Breakeven
Ukubeka ixabiso elifanelekileyo kubalulekile ekuhlalutheni kwakho kokugqibela kwaye ekugqibeleni uphendule inzuzo ngokuqalisa kwakho. Awukwazi ukubala imali engenayo ukuba awukwazi ukuba yeyiphi intengo yeyunithi. Ixabiso leyunithi yimalini oceba ukuyihlawula abathengi ukuba bathenge iyunithi enye yemveliso yakho.
- I-psychology yexabiso: Ixabiso lingaquka inkqubo enzima yokwenza izigqibo kwinxalenye yomboleki, kwaye uphando oluninzi luye lwazisa nokuthengiswa kwengqondo kwindlela abathengi abone ngayo intengo. Thatha ixesha elifutshane ukuphonononga amanqaku malunga neqhinga lokuxabisa kunye ne-psychology yexabiso phambi kokukhetha indlela yokuxabisa imveliso okanye inkonzo yakho.
- Izindlela zexabiso : Kukho izikolo ezininzi zokucinga malunga nendlela yokuphatha intengo xa uqhuba uhlalutyo lokuhlaziya. Umxube wezinto ezinobungakanani kunye nekhwalithi. Ufanele ukwazi ukuhlawula intlawulo ye-premium ukuba wenze i-brand entsha, imveliso ekhethekileyo, kodwa uya kufuneka ugcine intengo ngokuhambelana nesantya sokuhamba okanye mhlawumbi uze unikele isaphulelo ukuze abathengi batshintshele kwinkampani yakho ukuba ungena kumashishini okhuphiswano.
Ixabiso lentengo elisekelwe kwindleko: Le ndlela ifuna ukuqikelela ukuba kuya kuba neendleko zokuvelisa ityunithi enye yento kunye nokubeka intengo kweso sixa kunye nomda osekelwe ngaphambili. Idla ngokukhawuleza ngenxa yokuba ivumela abakhuphisanayo abangenza loo mveliso ibe yinto encinci ukuba ilulawule ngokunciphisa kwixabiso.
Ixabiso elixhomekeke kwixabiso: Oku kukukhuthaza abanikazi beshishini ukuba baqale "ngexabiso abathengi abakulungele ukuhlawula xa banokunye okukhuphisanayo, kwaye banciphise iindleko zabo ukuhlangabezana naloo xabiso," ngokutsho kukaDavid G. Bakken waseHarris Interactive. Oku kukuvumela ukuba unciphise ixabiso lakho kwaye uqhubeke uphendule inzuzo xa ufumana ukhuphiswano olutsha. Iinkqubo ezahlukeneyo zexabiso zingasetyenziswa.
I-Breakeven Formula: Indlela yokwenza uhlalutyo lwe-Breakeven
Oku kulula. Ukuqhuba uhlalutyo lwakho lokuhlawula, thabatha iindleko zakho ezihleliweyo ezihlulwe ngokwexabiso lakho lokunciphisa iindleko eziguquguqukayo. Njengokulingana, oku kuchazwa ngokuthi:
I-Breakeven Point = Iindleko eziHlomelo / (Ixabiso lokuThengiswa kweNyunithi - Iindleko eziguquguqukayo)
Olu kubalo luyakubonisa ngokucacileyo ukuba zininzi iiyunithi zomkhiqizo onokuzithengisa ukuze uphule. Ufumene zonke iindleko ezihambelanayo nokuvelisa umkhiqizo wakho, zombini uguquko kwaye uzinzile, xa ufikelele kweli nqaku.
Iyonke iyunithi eyongezelelweyo ethengiswa emva koku kwandisa inzuzo ngokumalunga nomyinge wegalelo leyunithi, echazwa njengokuba inani ngalinye iyuncedisa ekugubungeni iindleko ezizinzileyo kunye nokwandisa inzuzo. Oku kuchazwa njenge-equation njenge:
Igalelo Igalelo iMargin = Intengo yokuThengiswa - Iindleko eziguquguqukayo
Ukurekhoda olu lwazi kwi-spreadsheet kuya kukuvumela ukuba wenze lula utshintsho njengoko iindleko ziguquka ngexesha. Kwakhona kukuvumela ukuba udlale ngeendlela ezahlukeneyo zexabiso kwaye ubale ngokulula isiphumo sokuphuhlisa. Sebenzisa inkqubo efana ne-Excel's Target Search. Ukuba ufuna ukuzinikela injongo yentlawulo ethile, tshilela i-$ 1 yezigidi, uze usebenze ngasemva ukuze ubone ukuba zininzi iiyunithi ofuna ukuzithengisa ukuze uhlawule loo nombolo.
Ukulinganiselwa kohlalutyo lwe-Breakeven
Kubalulekile ukuqonda ukuba zeziphi iziphumo zohlalutyo lwakho oluthethayo. Ukuba ingxelo yokubala ukuba uya kuphuka nangona uthengisa iiyunithi ezingama-500, isinyathelo sakho esilandelayo kukugqiba ukuba ngaba oku kubonakala kunokwenzeka.
Ukuba awucingi ukuba ungathengisa iiyunithi ezingama-500 ngexesha elithile elifanelekileyo njengoko uchazwe yimeko yakho yezemali, umonde, kunye nokulindela kwakho, oko kungenokuba yinto ebalulekileyo kuwe-kungenakuguqula inzuzo ngokukhawuleza ukuze hala uphila. Ukuba ucinga ukuba iiyunithi ezingama-500 ziyakwenzeka kodwa ziza kuthatha ixesha elithile, zama ukunciphisa intengo yakho kwaye ubale inqaku elitsha lokuphuza . Unokujonga kwakhona iindleko zakho, zombini ezichanekileyo kunye nezichaseneyo, ukuchonga indawo apho unokukwazi ukwenza khona ukucutha.
Ekugqibeleni, qonda ukuba uhlalutyo lokuphambathisa aluyilungelelanisi imfuno. Ukuba uya kwimarike ngemveliso engafanelekanga okanye intlawulo engafanelekanga, kunokuba kunzima ukuphazamisa indawo.