Kodwa, kubalulekile ukuba ungagcini nje ukuhlala ufikelele kwizinto kunye namatyala amatsha kodwa ukulinganisa kakuhle imizamo yakho. Ukuze ufezekise oku, kufuneka ulandelelanise iimetriki ezifanelekileyo kumajelo asekuhlaleni. Enye yemilinganiselo ebalulekileyo yintlalo yoluntu.
Kutheni kutheni uxolo lweNtlalo lubaluleke kangaka
Imvakalelo yentlalo yindlela yokulinganisa iimvakalelo ezenzelwe iindaba ezentlalo. Yindlela onokuyilinganisa ngayo ithoni yencoko eyenzekayo-ngaba lo mntu unelisekile, uyonwabile, unomsindo, okanye ucasulwe? Akwanele ukwazi ukuba into ehambayo. I-sentiment yongeza imeko kwiimidiya zentlalo. Ngaphandle kwemvakalelo, idatha ingaba lula ukudukisa. Ngokomzekelo, ukuba inkampani yakho iqalise umkhiqizo omtsha kwaye yayifumana inani elikhulu lokuthetha, unokucinga ngokuzenzekelayo ukuba imveliso ifumaneke kakuhle. Nangona kunjalo, kukho ithuba elicacileyo lokuba ezinye, okanye ezininzi, ezi zikhundla, zibi.
Indlela Intlupheko Yentlalo Iyalinganiswa ngayo
Ngokuxhomekeka kubukhulu benkampani yakho, kunye nenani lezithuba zentlalo zentlalo, lingaba ngumsebenzi omkhulu. Ukuphononongwa okubanzi kungaquka ukufundwa kwimiba nganye kunye nokunikezela ngamanani amanqaku asekelwe kwimiyalezo yesithuba ngasinye.
Ngenhlanhla, kukho izixhobo ezininzi ezikhoyo ukulinganisa nokulandelela imizwa.
Uninzi lwabo lukhululekile, okanye ubuncinci. Amanqaku amaninzi eendaba ezentlalo anika uhlalutyo oluthile. Izixhobo ezinjengeBuzzSumo, i-Google Alerts, AbantuBrowsr, kunye neHootSuite zibonelela ngeenkonzo ezifanayo. Ngokomzekelo, ukuba umthengi wathetha ngamava ngelixa uthengisa kwiTgethi, loo mvakalelo iza kubonwa ngokusekelwe kumagama achaza awawasebenzisa. "Imiba emikhulu kwiTgethi" iya kubonwa njengento enomdla, ngelixa "Intsebenzo enobungakanani bamakhasimende kwiTgetget" iya kubhalisa njengento engalunganga.
Intlupheko yeNtlalo kunye nokuhlalutya kweSemantic
Nangona ukuhlaziywa kwezentlalo kunye nokuhlalutya kwe-semantic kufana, kukho ezinye iimeko ezingundoqo. Uhlalutyo lwe-Semantic luchazwe ngokubhekiselele ngokuthi "uhlalutyo lwegama elingundoqo," kodwa linokucingelwa "njengoluhlalutyo lwesifundo."
Uhlalutyo lwe-Semantic kukufundwa kwentsingiselo yolwimi nendlela ulwimi oluqondwa ngayo. Umzekelo, xa umntu ethi igama elithi "banana", ngaba bathetha uhlobo oluthile lwebhanana okanye ngaba bathetha nje ngokuqhelekileyo? Ungasebenzisa uhlalutyo lwe-semantic ukukhupha ulwazi olufanelekileyo, olufanelekileyo oluvela kwiimali ezinkulu kunye nokuhlalutya amagama angaphandle kunye nee-colloquialisms zengingqi.
Izindlela ezine ongasebenzisa ukuThuthukiswa kweNtlalo
Ukuphonononga iMpilo yeBhanki yakho: Ukuqonda iimvakalelo zabathengi malunga nomkhwa wakho, kubalulekile ukuhlalutya imvakalelo yentlalo rhoqo.
Kubalulekile ekusebenziseni iimvakalelo zabantu malunga nenkampani, umkhiqizo okanye inkonzo. Ungasebenzisa ithuluzi lokuhlalutya ngokuzenzekelayo ukuze ufumane umboniso olula wezempilo yakho ngaphandle kokuhlalutya nganye iposi.
Ukujongana neNkqubela: Imvakalelo yentlalo inokusichazela kwiimpawu ezibonisa ukutshintsha okuphawulekayo kwimpilo yakho yegama. I-spike kwizithuba ezibi malunga ne-brand yakho ingabonisa i-crisis. Isebe lentsebenziswano yoluntu lingasebenzisa izixhobo zentlalo yoluntu ukufumana ingcambu yengxaki kunye nokuseka isicwangciso soqhagamshelwano esinzima ukuchasana nokungahambi kakuhle.
Uphando lweMqhudelwano: Inzululwazi yintlalo yilona luncedo ekufumaneni indlela umkhiqizo okanye uphawu oluthathwa ngayo xa kuthelekiswa nabakhuphiswano bakho. Emva kokuba uqonda iimvakalelo zakho zokuncintisana, unokwenza iindlela zokuphucula ingxoxo malunga nomkhwa wakho.
Ukuqhubela phambili: Ukusebenzisa ezi zixhobo ezinamandla zokulinganisa izixhobo, unokuqhubeka kunye nengxoxo ehlala ishintshileyo ngegama lakho kwaye uhlale ufanelekileyo.