Amanyathelo abalulekileyo okuya kwi-Business Idea ukuQala
Ekuqaleni, inani lamanyathelo abandakanyekayo linokubonakala liphazamisayo. Kodwa ukuba uthe wawaphula amanqanaba amathandathu aphezulu, uya kuba usendleleni eya kuqaliso oluphumelelayo.
1. Thetha nge-Allied Trusts
Emva kokuba unomcimbi wezoshishino ocinga ukuba unako uqobo, ungayigcinanga kuwe!
Yabelana nabo kunye nabahlobo abathembekileyo ngoncedo lwabo ekuhlambululeni nasekufezeni umbono wakho, ngakumbi xa bekhona kwimakethe yakho ekujoliswe kuyo njengokuba ngumthengi wengcamango yakho. Qinisekisa ukubuza imibuzo: Ingaba ucinga ukuba le ngongoma yoshishino inakho? Ndingayinceda njani inyama? Ngaba ungayithenga le mveliso okanye uyihlawule le nkonzo kwaye ukuba kunjalo, ngeliphi inani?
Kuthekani ukuba awunayo nayiphi na inxulumano kwindawo yoshishino oya kuyenza? Hone zakho izakhono zokunxibelelana kunye naloluhlu olukhulu lwezixhobo kunye nezikhombisi . Futhi ungakulibali ukuba nabantu abangabandakanyekanga kwishishini lakho banokunika ingxelo ebalulekileyo ngokudlala abathengi abathengi.
Ukufumana ingxelo ethembekileyo, ngelixa ngezinye ibuhlungu, kuyisinyathelo sokuqala esibalulekileyo ekuguquleni ibhizinisi lakho iphupha.
2. Uphando lweMarike
Emva kokuba usuphuhlise ingcamango yakho yoshishino, olunye uphando lwemakethi lulungelelaniswa. Ziziphi ezinye iidlali ezihlala kwindawo ofuna ukuyilandela?
Umnikelo wakho uza kuba njani okanye uhlukile? Yaye baya kubaphi abathengi bakho?
Kwinkqubo yophando, qiniseka ukuba ugxininise ngaphezu kweendaba eziphambili. Ngaba kukho ibhizinisi elifanayo onokujonga kuloo nto ayifumananga yimpumelelo? Zibuze into oya kwenza ngayo.
Ukuqhubela phambili, zama kwaye uqaphele amaqabane asebenzayo kule nkqubo.
Ukuba uqalise umkhiqizo wokutya wezilwanyana, umzekelo, uluphi uhlobo lweendawo zokuthengisa oza kulufuna ukulungelelanisa nawe? Kuyafana okufanayo kumashishini enkonzo. Ngaba kukho inkampani ngaphandle apho inokubaluleka inkonzo yakho njengongezwayo? Intsebenziswano iya kubaluleka njengoko uzama kwaye ukhulise ishishini lakho.
Ngethuba le nkqubo, ungafunda izinto eziza kukubamba kwakhona okanye uphinde ucinge ngcamango yakho yangaphambili, ebalulekileyo ngexesha lesicwangciso. Ngaba kukho i- market ye-market ye- target market ? Ngaba iimarike zixhamle nabadlali abanokuhlukana kakhulu? Ngayiphi inzuzo ekukhuphisana nayo onokuyenza?
3. Isicwangciso soShishino
Elinye inyathelo ebalulekileyo ekuqaliseni ishishini elitsha liphuhlisa isicwangciso soshishino. Izicwangciso zoshishino zingaba zimsesikweni okanye zingabonakaliyo, kodwa zivumela ukuba udibanise izinto eziphambili zoshishino lakho ngaphambi kokuqaliswa. Nazi ezinye iingcebiso ezinkulu ekunqumeni ngesakhiwo sesicwangciso sakho seshishini.
Izinto okumele uziqwalasele: ishishini lakho "ibali" kunye nendlela oza kulubeka ngayo kubalimi-mali nabanamanye amaqela anomdla, iinjongo zemali kunye nokusebenza, ukucwangciswa, kunye nendlela obona ngayo ishishini ngokukhawuleza ixesha.
Ukuba awunakulungele ukungena kwisicwangciso soshishino esipheleleyo, iSicwangciso soShishino seSondlo siyisisombululo esikhulu.
Yincwadana emfutshane eyenzelwe ukukunceda ugxininise iingcamango zakho kwiqumrhu lakho lokuphuhlisa ukuze ukwazi ukwabelana ngokulula kunye namaqabane angenako kunye nabasomali-mali.
I-Business Model Generation enye incwadi enhle kakhulu ephula phantsi iinkcukacha ze-nitty ezinobungqina bokucwangcisa ishishini elincinci elincinci .
4. Yakha iPrototype
Ukukhuselwa yiyona nto ibalulekileyo kwinqanaba loshishino. Ikuvumela ukuba uvavanye ukuba ngaba umbono wakho awunakwenzeka.
Kwaye "ukutyikitya" akukhona nje ngeengubo ezenza iimveliso zenyama. Iprototype ingaba iwebhusayithi elula emele ibhizinisi lakho elizayo oyisebenzisayo ukuqokelela iidilesi ze-imeyile kumaqela anomdla. Ukuba ulandela i-niche ethile efana nefashoni okanye ukupheka, unokucinga kwakhona ukudala iblogi eya kukunceda ufumane oku kulandelayo, ngoko akufuneki ukuba uphume kwaye wakhe umkhiqizo oqulunqwe ngokupheleleyo-umgomo ukuqinisekisa ukuba Abanye abantu bazimisele ukuhlawula oko uceba ukuyidala.
Isigaba sokukhuphaza ngokuphathelele ukuthatha umbono wakho webhishini nokwenza okoqobo ukuvavanya ukuba ngaba abathengi bangempela bayaluma. Ukuze uphefumulelwe ngaphezulu, khangela umcebisi we-serial u- Guy Kawasaki icebiso lokuqalisa ngokukhawuleza.
5. Khuphula iifom
Cinga ukuba uninzi lwemali oyifunayo ukuqala kunye nendlela othanda ukuyixhasa ngayo ishishini lakho elitsha. Unokufumana oku ngakumbi ngemali apha , kodwa ezinye zeendlela ezidumileyo ziquka:
- Amashishini ase- Bootstrapped aphuhliswa ngabaqashi abanalo okanye abatyala ngaphandle.
- Imali mboleko yeBhanki okanye iimali-mboleko ezivela kwi-SBA (i- Small Business Administration ) zifuna ukuba uhlawule inqununu kunye nomdla.
- Amaninzi amashishini amatsha ngaphandle kootyalo-mali abafaka imali ngokutshintshana kwisigxina kwingeniso yenkampani.
- Ekugqibeleni, imizekelo emitsha efana ne "crowdfunding" ngeendlela ezifana ne-Kickstarter zivumela ukuba oomashishini bakwazi ukuqokelela iminikelo encinci ukuze bancede amashishini abo akhule.
Emva kokuba unengcamango eqinile ngayo onke amanyathelo achazwe ngasentla, uya kuba ulungele ukuqhuba ishishini lakho.