Iingcebiso zokubiza igama lakho ishishini

Qamba Ibhizinisi Lakho Ngomfanekiso Omkhulu Njengoko Ungabiza Umntwana

1. Cinga Ngezinto Ofuna Igama Lakho Lobhankini Ukuxela: Igama lakho leenkampani liyinxalenye ebalulekileyo yobuni bakho kwaye kufuneka ibonakalise into ebalulekileyo malunga nokuba ungubani okanye wenza ntoni. Kuya kuba kwi-letterhead yakho, izinto zakho zokuphromotha, kunye newebhusayithi-naphi na igama lakho livela ekuprintweni.

Amanye amashishini angenza ngcono ukwenza iprojekthi encinci, "idolophu" okanye "umama no-pop" bazive, kodwa abanye baya kwenza ngcono nangomfanekiso omkhulu.

Amashishini axhomekeke kwiinkonzo ahlala ezuzwa ngokukhetha igama elibandakanya okanye uchaza oko ishishini lithatha.

Umzekelo: "Amacandelo oMbane oMbane," "Izilwanyana zasePetown," kunye ne "Caribbean Caterers," ngamagama axelela umthengi into ethile ngoshishino. Iingcamango Ezingqambileyo, "Abathandi Abancinci," kunye namaKhasika aseCaribbean "ngamagama angacacileyo anika ulwazi oluthile malunga noshishino.

2. Cinga ngeNgxelo yokuThengisa: Xa abathengi bekhangela imveliso okanye inkonzo (ngokukodwa kwi-intanethi) igama lakho lingaba yiloo nto ibangenisa kwiwebhusayithi yakho endaweni yomntu. Xa ukhetha igama loshishino cinga malunga nobani othengisa ngayo kungekhona nje into othengisayo.

Umzekelo: Ukuba ukhangelele umntu wokubuyisela intsapho ye-heirloom ngaba unokukhetha ukhetho "lwe-Freida's Heirloom Restorations" okanye "Ixabiso lee-Heirloom Repairs"? Kwaye, ukuba ufuna ukunikela ngeengubo zendawo apho uya kukhetha "Iimpahla Zabantwana Zempahla YaseNyakatho Virginia" okanye "Abantwana Abafuna Izambatho?"

3. Khetha igama abaThengi abakwaziyo Ukulikhumbula: Ukugqithisa ngakumbi igama lakho lebhizinisi liza kuba nzima ukukhumbula. Ekubeni ukukhangisa ngezwi ngomlomo kusekho namashishini amaninzi afumana abathengi abatsha basebenzisa igama elinzima ukulikhumbula, ukumemezela, okanye ukupela ngeyona nto ingenjongo yokuthengisa. Oku kunjalo ngokukodwa kwiinkampani ezixhomekeke kwi-Intanethi kunye neenkampani ezithembele kwiwebhusayithi yokuthengisa.

4. Ukuba ngumntu obunokubumba kunokukhathaza ishishini lakho: Nangona kubonakala ngathi ukudala ukuphosa amagama akusebenzi ngaso sonke isikhathi ukulungelelanisa. I-"Drink-tea Beverage Company" ibonakala ihlakaniphile ephepheni kodwa isandila ngathi "inhleko" xa ithetha ngokuvakalayo. Ngaphandle kokuba uneshishini elingaphambili kwindawo apho abantu banokubona khona igama lakho lokupasa okufana noku oku kudibanisa abathengi abanakho.

5. Cinga malunga neengxelo ezicwangcisiweyo: Kucetyiswa ukuba ukhangele igama lomnini-shishini lakho (isichazizwi senziwe yileta yokuqala yegama ngalinye kwibinzana). Nangona ungasebenzisi isichazi-magama ungayifumana abathengi basayi kubhekisela kwishishini lakho ngabaqalayo.

Igama lokushishini elikhethiweyo (oko kukuthi, "Iinkonzo zokuSondeza ngeNdalo") zingakhokelela ekuqaphelisweni kwegama eliqhelekileyo kodwa igama elikhethileyo linokubangela ukuba abathengi beempawu bazikhumbule kalula (oko kukuthi, abaninzi abantu babhekisela kwi-American Telephone kunye neTelgraph, Inc. nje nge-AT & T) .

6. Musa ukurhweba kwiiNkampani zoshishino ezikhoyo: Ukusebenzisa iindawo zamanye amagama oshishino owaziwayo kwaye uzama ukubonakala ukuba ngandlela-thile uxhumeke kwelinye inkampani akunakukunceda ukuba uthembeke ngabathengi. Enyanisweni, kusenokungena kwiinkathazo zomthetho.

7. Ukulibala "AAA" Nantoni na: Ngaphambi kokuba abathengi be-intanethi baphendule iifowuni zeefowuni zephepha ukuze bafumane ulwazi. Abaninzi abanini-shishini baqala igama labo lenkampani nge "AAA" ukuba lube lunye uluhlu lwezinto zokuqala ezikwinqanaba lolawulo lwefowuni.

Abasebenzisi banamhlanje banako ukusebenzisa i-Intanethi ukufumana imveliso okanye inkonzo kunye nokusebenzisa i-A ezintathu ekuqaleni kwegama lakho akunakukunceda. Imibuzo yokukhangela ayifakwe kwi-alfabhethi kodwa ngokubhekiselele kwindlela iwebhusayithi yakho, iblogi, okanye uluhlu oluye lwafakwa kuyo.

Iphulo : Ukufumana ibhizinisi lakho ukuba libonise kumbuzo we-injini yosesho kufuneka usebenzise ubuchwepheshe be-Search Engine Optimization (SEO) xa wenza isayithi lakho okanye iblogi.

8. Cinga ukukhula kwexesha elide: Ukuba ucwangcisa ukwandisa ishishini lakho kwixesha elizayo ukhethe igama elingayi kunciphisa ukukhula kwakho. Ngokomzekelo, ngelinye ilanga uceba ukuvula ibhizinisi lokuthengisa indawo epheleleyo kodwa uqala amancinci ngokunikela iinkonzo zokunakekelwa ngotshani ezisisiseko ukuze wenze oonxibelelwano. Igama elithi "Isevisi yokuLungiswa kweLawn's Linda" ibonisa kuphela iinkonzo zokuqala kwaye ayiyi kuqonda xa ishishini landa.

Igama lakho lebhizinisi lidla ngokuba yinto yokuqala abasebenzisi bayazi malunga nawe. Naliphi igama olikhethayo liza kwenza umboniso wokuqala uze ukhethe ngokufanelekileyo kwaye wenze kube luhle.