Ulungelelwaniso oluPhezulu lokuThengisa, ukuSebenza kwezeMali, iNkokeli, uLolawulo
Ngokwe-Reputation Institute iqhagamshelana neenkampani, ukunyaniseka kuyinto enganqunyanisekiyo. Ngokukodwa, bathi, udumo luyimpembelelo ephuma kwisixa esicwangcisiweyo sokutsha, ubemi, ukusebenza kwezezimali, ubunkokheli, ukulawula, kwaye ngokukodwa kwimbutho yevenkile, umgangatho wemveliso kunye neenkonzo.
Ngokusekelwe kwiziphumo zophando lwangonyaka, i-Reputation Institute iqukumbela ukuhlonipha, ukuthembela, ukunyaniseka kunye neemvakalelo eziqhelekileyo abathengi abanenkampani ethile, esoloko ibonakaliswe ngumkhwa wayo. Emva koko kusekelwe kwii-rankings zonyaka, i-Reputation Institute ibonelela ngeenkonzo ezinxibelelwano kwiinkampani ezifuna ukuphucula idumela labo ngabathengi
Ngowe-2014 amanqaku amaninzi ahloniphekileyo kunye neendawo zokubala zisekelwe kwiingcamango zabantu abangaba ngu-55,000 abavetshelwe i-Reputation Institute ukubonisana namalungu aqinileyo. Ngonyaka we-2016, loo mboniso yesaziso yatshintshi ngokupheleleyo kwaye i-2016 Iindawo ezininzi ezihloniphekileyo kulo nyaka zisekelwe kwi-poll ye-intanethi yabasebenzisi abangaba ngu-240,000 kumazwe ahlukeneyo angama-15 kubandakanya i-US, i-China, iJamani, i-Russia kunye neBrazil, phakathi kwezinye.
Kukho iinkqubo ezifanayo kunye neendlela zokubala ezizama ukulinganisa iimpawu zenkampani ezibonakala zingenakwenzeka.
Uluhlu lwabaThengi abaThengiweyo kakhulu kunye nolwahlu lwesimo luyadalwa ngokusekelwe kwimbono yeengcali zentengiso kunye nabahlalutyi bokuthengisa. "Bayayithanda" imali kunye nokukwazi ukutyalomali. Uluhlu lwabathengisi bezona zithengiso luye lusekelwe kwiingcamango zamagqwetha, ootitshala, kunye namagosa karhulumente, obonakala ngathi baninzi iinkolelo malunga nento "yokuziphatha" kuthetha ntoni.
Ngenxa yokuba izimvo malunga naliphi iinkampani "ezona zihloniphekileyo" zivela kubantu abaninzi, kubonakala ngathi ezi ziphumo kunye neziphumo ziza kuba zizinto ezincinci kwaye zivumelekile. Oku kunokuba yinyani ngaphandle kobuchule obuvelayo kwisixhobo sokulinganisa ngokwayo.
Ngokusisiseko I-Reputation Institute, eyinkampani yabucala yabucala ekhethekileyo "ulawulo lolwazi" lithetha ... Siza kuchaza oko kwenza ukuba kubekho idumela elihle, siya kukuxelela indlela olinganisa ngayo inkcazo yegama, ngoko unako ukusihlawula imali eninzi phakathi kweengxelo zeenkonzo zokulawula ulawulo, kwaye unyaka ozayo siza kukuxelela indlela ozibumba ngayo ngokwentetho yethu, esekelwe kwisixhobo esilungiselele ukulinganisa oko sikuxelela ukuba ukwenze.
Kubonakala ngathi kukho indawo encinci yecala kuloo ndlela.
Eyona nto ibaluleke kakhulu malunga nayiphi na i-industry-year-class ranking and ranking list, nangona kunjalo, ke kutheni iinkampani ezilinganiswayo kwaye zikhethiweyo kufuneka zinyamekele malunga nokulinganiswa kwaye zikhethwe. Kucacile ukuba kukho iqela leenkampani ezingakhathalele ukuba "zihlonishwe," kuba azibonakali kwi-Top 25 yeLuhlu lweeNkampani ezithembekileyo. Kwimveliso yokuthengisa kubonakala, umzekelo, ukuba umthengisi omkhulu kwihlabathi - iWalmart - ayikho na kufuphi kufuphi nokuba ngumthengisi ohloniphekileyo kwihlabathi.
Kodwa i-Reputation Institute igxininisa ukuba iinkampani kufuneka zinyamekele ngokuzibiza kwazo, zifuna ukuba idatha yabo idatha ikhonkco ye-causal phakathi kwegama kunye neentengiso. Iinkampani ezibikwe ngeendawo eziphezulu kwiNkcazo yoLwazi lweNkcazo zonyaka zineentengo "abathengi" ukuba bathakise iimveliso kunye neenkonzo. Okuhluke kwiinkampani ezineempembelelo ezisezantsi, ezibangela ukuba "ukungafuni" kubathengi ukuthenga.
"Ubunzima" kunye "nokungafuni" akuyiyo imimiselo eyenza ulwalamano oluchanekileyo phakathi kwe "idumela" kunye nokuthengisa. Kodwa ngokuqinisekileyo inkampani ebonwa ukuba nobungummi bobuqabane, iinkqubo zoshishino zokuziphatha, kunye neemveliso eziphezulu zekhwalithi ayenzi ngokwabo ingozi kunye nabathengi bayo kunye nabathengi abanakho.
Oku kulandelayo uluhlu lweenkampani zorhwebo zakwa-US ezithengiswa kwi-Top 25 ngo-2016 kwiNkcazo yeNkcazo yeNkcazo yeNkcazo yeNgqungquthela, epapashwa rhoqo ngonyaka ngokuhambelana nomagazini weForbes.
Kuloluhlu "Oludumileyo" uluhlu, inamba kumkhola wesobunxele ibonisa ukuba umthengisi ngamnye wanikezelwa ngokusekelwe kumanqaku ahlanganiswe kwiingxelo zabathengi. Izikhelo kumanani ahlukileyo zikhoyo kwizintlu ezingezantsi kuba iinkampani eziye zithengisa nje njengemithombo ebalulekileyo yengeniso yazo jikelele zifakiwe.
Thelekisa i-2016 Iinkampani ezithembekileyo ezithembekileyo kwiLizwe kunye nezintlu zoluhlu ukususela ngo-2015, ngo-2014 no-2013. Ngakumbi inxalenye yeenkampani ezithengiswayo "ezihloniphekileyo" azitshintshi kakhulu unyaka unyaka, nangona amanani abo asezingeni ukuxubha malunga ncinane.
2016 Uninzi lweeNkampani eziHloniphekileyo eziKhuselekileyo kwiLizwe:
1 Rolex
2 I-Walt Disney Inkampani
3 Google
4 BMW
5 Daimler
6 LEGO
7 iMicrosoft
9 SONY
10 Apple
12 Adidas
13. Nike
14. Rolls Royce
17. Samsung
20. ULevi
21. Amazon.com
2015 Uninzi lweeNkampani eziQinisekayo eziLungileyo kwiLizwe:
1 BMW
2 Google
3 Daimler
4 Rolex
5 LEGO
6 I-Walt Disney Inkampani
8 Apple
11 iMicrosoft
12 Adidas
13 Nike
14 iVolkswagen
I-Rolls-Royce
16 Samsung
21 kaLevi
24 ama-Amazon
U-2014 Iinkampani ezithembekileyo ezithembekileyo kwiLizwe:
1 I-Walt Dsney Inkampani
1 Google
1 BMW
7 Apple
8 Mercedes-Benz
10 iMicrosoft
10 Samsung
12 Volkswagen
12 Adidas
19 Rolls Royce
20 Nike
21 Amazon.com
21 Goodyear
24 uGorgio Armani
Uninzi lweeNkampani eziLawuliweyo eziPhezulu ze-2013:
2 I-Walt Disney Inkampani
4 Google
7 iMicrosoft
12 Apple
12 Nike
22 Amazon.com
27 Goodyear
50 Dell
65 Ford
EBay 68
80 Starbucks
82 IiMoto eziPhezulu