Ingcali yeengqondo uRoger Adams, yenzeke ngexesha leenkcenkceshe kunye neqhawulo lomtshato. Kubalawuli beengcebiso uMercia Tapping, kwenzeka emva kweminyaka eyi-10 elwa ne-allergies kunye nokukhangela unyango. URuta Fox wayengumqhubi we- freelancer ophelelwa ngumsebenzi xa wathi "Hayi" kumzuzwana "Hayi".
Ukukhangela ingcamango yezigidi zeedola ye-dollar ingaphantsi kwemveliso yocwangciso loshishino kunye nophando lweemarike kunye nokuzalwa okuvela ekubonweni nasekukhungeni.
Hayi! Impembelelo
Ingqamaniso yokuqonda okukhawulezayo ekhokelela kwimpendulo ecacileyo, i-proverbial light bulb moment, okanye umcimbi we-Eureka. Xa kwenzeka, ubomi bakho abuyi kuze kube yinto efanayo.
URoger Adams watshiswa waza wazonda umsebenzi. Eholidini eHuntington Beach, uRoger wakhunjuzwa "ixesha elonwabileyo ejonge abantwana, esebenza kwi-rink roller, kwaye ekhulayo njengengane ngokujikeleza. Ukubona abantwana behamba kwimigca kunye ne-skateboards kwaye ndacinga ukuba kufuneka kuba into entsha ngaphandle, "ibonisa iAdams.
Kwakuyinto ye-bulb light bulb phezu kwentloko. "Ndiyithole le ngcamango ngesihlangu onokuhamba uqhubeke," kusho uAdam. Waya egalaji waza waqala ukusika izicathulo zokuqhuba nokubeka iivili.
Emva kokuhlanganisa izinto ezimbalwa, ii-Adams zicinga ukubeka isondo esithendeni.
Ukuwa ngamaxesha amaninzi, uAdams waqonda ukuba kufuneka agxininise iinyawo zakhe ukulinganisela. "Ukuwa kunye nokunyuka ixesha lesi-4 xa ikhwekhwe yam ngasemva kwentloko yam, kwaye ndabona umbono ongazange ndibe nawo ngaphambili." Ndiyazi ukuba le nto ingaphumelela, "kusho uAdam.
Umzuzu we-eureka ukhokelela ekudaleni isanti ehamba ngevili elinokwakhiwa, kunye nemidlalo emitsha ebizwa ngokuba yi-heeling.
I-Texas-based Heeling Sports Limited iye yanda ngokuthengisa ngeentengiso kumazwe angaphezu kwama-50 kwaye ilandele ukufikelela kuma-40 million yezigidi ngo-2005.
Impendulo yangaphandle
Ngamanye amaxesha impendulo evela kwabanye iphumela kwizigidigidi zeedola. UMercia Tapping uhlupheke ngokusingqongileyo kunye nokufumana ulwazi oluyimfuneko ukuba angabi nantoni. Kwintlanganiso ye-CEO, waphawula abanye abathintekayo kunye nabasifo be-asthma kwaye wabelana ngolwazi lwakhe neqela. Bambiza ngokuthi "ingxelo yomthengi ohambayo" kwaye wathi kufuneka aqalise ishishini malunga nalo.
"Ihlabathi langaphandle landixelela ukuba kwakukho ithuba loshishino apha. Ndandisoloko ndifuna ukunakekelwa kwempilo kwinqanaba lezempilo kwaye kwakuyiyo isipho esibalulekileyo kunayo yonke impilo. de ndiza kuba bathengi bam, "watsho uMercia.
Ukufakela emva kwangoko kwakha i-Allergybuyersclub.com ukubonelela ngesifo se-asthma, ukungabikho komzimba, kunye nesifo sabantwana abanomthombo wolwazi ngempilo kunye nokuthengwa kwemveliso. Ukuchaswa ngabaxhasi bezakhono, i-Tapping ishishini laya kwiidola ezili-10.4 kwizigidi-mali zokuthengisa ngo-2004.
Ungazi ukuba khona kwayo
Ngamanye amaxesha isigidigidi seer dollar ingabonakalisa kuthi, kodwa asikwazi ukuba khona kwayo.
Ehlotyeni ka-2000, ngelixa efuna umsebenzi olungcono, umhlobo kaRuta Fox wamcela ukuba amfumene indandatho ye-diamond pin. URuta waphuma waza wathenga omnye umhlobo wakhe kunye nomnye. Abanye baqaphela, kwaye uRuta wathenga amasongo amaninzi. "Ndathengisa amasongo kumantombazana kwiofisi zabo kwaye ndiza ekhaya ngalunye suku ndithi ndifuna indlela entsha yokuphila," kusho uRuta.
Ekubeni wayeqhele ukuba ngumkopishi, wenyuka enegama lomncinci. Ukuqonda ukuba i-common denominator yinto yokuba bonke abathengi babekhona kwaye banolonwabo kwaye bekungekho indandatho kwiimarike elalizikhethele zona, uFox uyakhumbula, "Ndacinga ukuba, 'Nantsi le nto ingcinga enkulu.' Ndabona ukuba ndiyinto ethile. "
Umzuzu othi "Hayi" umkhokelela kuAh Ring, ingqungquthela owathengayo ukuba ugqoke kwi-pinkie xa ungatshatanga. I-fox eyenziwe i-DivineDiamonds.com kwaye iphumelele i-$ 1 yezigidi ekuthengiseni ngethuba lonyaka wokuqala, emva kokuphuma kwe-Oprah.
IQiniso Elilula Ngezigidi zeeMali zeeDola
Xa siva ngeengcamango zebhiliyoni zeebhiliyoni, sivame ukuva ngeblabhu yokukhanyisa phezu kwekhanda okanye umzuzu we-eureka njengesiqhelo sokwakha. Iingcali zenzululwazi zisandul 'inxalenye yeengqondo apho i-"Aha" ifuthe khona. Ngaphantsi kwama-.3millisecond, i-neural activity eqinisiweyo ibangela iblabhu yokukhanya.
Nangona kunjalo, iingcamango zezigidi zeedola azikho izinto ze-MBA yokusombulula iingxaki. INzululwazi iyazi ukuba inkcazo yokudala iyinkqubo ehlukeneyo yokuqonda ingxaki yokulungisa isisombululo esisisigxina kwiintsuku ezisetyenziselwa kwishishini. Ingqondo iphinda iphande iprojekthi okanye ixazulule iipuzzli ngokuchasene nengcamango engqinelanayo ehlala ihamba neengxaki zokusombulula iingxaki zoshishino.
Ngokuchasene nengqungquthela eyaziwayo, ingcamango yokuphumelela ayikho isiganeko esisodwa se-eureka kodwa ezininzi iziganeko eziyaziwayo ezenzeka ngaphambi nangemva kwe "Big". Ezi ziganeko zenzeka ngolu hlobo lulandelayo: isigaba sokwamkela okanye sokulungiselela, isigaba sokunyusa, i-"Aha", kunye nesigaba sokuqinisekisa.
Isigaba sokuMkela
Ngaphambi komzuzu we-eureka, ingqondo kufuneka ivulekele kwiingcamango ezintsha. Kulo nqanaba lomjikelo wokudala, yinto yokuvelisa i-puzzle ekhethekileyo. Isiseko sesigidi seli dolophu sinokulangazelela ngakumbi okanye into engcono.
Umsebenzi okhoyo wangoku uthi awulandeli umendo wentsapho yakho kodwa uvuselele umsebenzi wakho. Intsapho ka-Adam yayibandakanyeke ngokukodwa kwi-ishishini lokuhweba. Ungatsho ukuba ilandele iindibano ezenza ukuba uRoger Adams adideke abe ngumsebenzi njengengcali yeengqondo. "Ndiyicinga isizathu sokuba ndingene kwi-psychology ngenye indlela ndicinga ukuba ndiza kusindisa ihlabathi. Ndenze oko iminyaka engama-20 kwaye ndacinga ukuba kwakufuneka kubekho ngaphandle," kusho uAdam. Inkathazo yenkqubela phakathi kunye nomtshato emva kweminyaka emashumi amabini anesibini ubudala umtshato wasibeka ingqungquthela engqondweni kaRoger ukuba ifune enye into.
UMercia Tapping wayefuna into engcono ebomini bakhe aze afike ekucaciseni ukuba yintoni indlela ebhetele yobomi yayiyobonakala ngathi. Ngo-1998, i-tapping yayingakhange ikhangele i-dollar yezigidi. Isizathu sikaMercia kwakukufumana ishishini ngaphandle kwemigudu yokuhamba ukusuka kubathengisi bezolawulo. "Ndandifuna ukuba umtshato wam wesibili usebenze, kwaye ndandishukumisela kakhulu ukuba ndifumane ishishini elongezelela ukuba ndihlale ekhaya," ukhumbula uMercia. Ingqungquthela yesibili yecalazi yayinezoshishino ezifuna ukwakha iqela esikhundleni seendlela zengcali.
Kunceda ukuba uhluke ngokucacileyo koko ufuna kwaye awufuni ukuwenza ibhizinisi elitsha, kodwa ngezinye iinkcukacha intsingiselo yokufuna ngaphezulu ingaba isigaba sokulungiselela njenge-Fox Diamond.com sikaFox. Ngombhali we-New York umbhali, iiyure ezinde phambi kwekhompyutheni yakhe zithatha umthwalo wakhe emva kwakhe. Ugqirha kaRuta wamkhuthaza ukuba afune enye indlela yokufumana ubomi. URuta wachitha inyanga ethandaza engacingi ngcamango ethile okanye ishishini engqondweni.
I-Incubation Stage
Xa ingqondo iyakwamkela kwaye ikulungele ukwamukela iingcamango ezintsha, i-subconscious ithatha. Kwaye ixesha lokulinda liqala. Ixesha lokuxubusha lithatha ixesha layo njengoko uRuta Fox wafumanisa xa elinde inyanga enye indlela yokufumana ubomi. Umsunguli we-Heelys wayesazi into elungileyo eyayiphandle kwehlabathi lezemidlalo. Yayifuna kuphela indawo yokuloba kwinqanaba elwandle ukuze lifumanise. I-tapping ye-allergy business yenzeke emva kwezilingo zakhe kunye neengxaki njengoko umboleki esebenzayo nokuvavanya iimveliso ezahlukeneyo zokungabikho komzimba.
Xa ingqondo isilungisile kwaye iye yafumana ithuba lokukhanyisa i-puzzle ngokukhawuleza, ngoko umzuzu we-eureka unokwenzeka. Kodwa ukuba nombono weebhiliyoni werhwebo welidido ngokubhekiselele kumbono omuhle kufuna ukuqinisekiswa.
Isigaba sokuQinisekisa
Ukuqhagamshelana kokugqibela kunye nokubaluleke kakhulu phakathi kwesigidi sezigidi zeedola kunye neengcinga eziqhelekileyo yindlela impendulo yokuthengisa ngayo. Nangona abanye beyibona njengengcamango enkulu, umthengi kufuneka afune ukuyithenga.
Xa le ngcamango ilungile, i-marketplace iyaphendula. I-Heelys yayinokubetha ngokukhawuleza kunye nezingane. Imveliso yathatha ubomi bayo. I-Adams ifumene nefowuni yefowuni eguqula ubomi xa igosa lakhe lomenzi wechiza (owayehlala ngasemnyango wongxowankulu) wabuza i-video yabantwana basebenzisa iHeelys. I-Adams yamkela ifowuni esuka kwiNkunzi yaseMzantsi-ntshi yathi, "Iifoto zam zibona ividiyo yakho kwaye into yokuqala athi bakuyiyo 'Ubawo kufuneka uthenge le nkampani.'
Umsunguli we-Allergybuyersclub.com, u-Mercia Tapping wasebenzisa indlela echanekileyo yokuqinisekisa. "Ndibaleka ngamagqabantshintshi athile ngenxa yokuxhatshazwa kwezinto kwaye bandixelele ukuba bafuna imithombo ye-intanethi yezemidlalo kunye nokuthenga," utsho uMercia.
I-Ah Ring "yaxhamla ngokwenene nabasetyhini.Yayinxibelelwano olukhulu lwabafazi. Musa ukulinda umntu ukuba athenge i-diamond ring, vele uthenge owodwa. ayifuni. Oku nje kukubonisa xa kulungile, kulungile, "kubonisa iRuta. Njengokuqinisekiswa kokugqibela, indandatho yaphela emaofisini "O, I-Oprah Magazine" abahleli bayo bathumela enye kwi- Oprah eyayithandayo le ngcamango kakhulu wayifaka kwizinto ezizithandayo ze-Oprah.
U libale i Million
Intambo efanayo phakathi kwabo bonke abo basomashishini beyiqonda xa bebenalo ngcamango, umsebenzi wangempela wawuqala nje. Ukuba nesigidi sezigidi zeengcamango ziyingxenye ye-equation yempumelelo yezoshishino. Uthe u-Mercia uthi: "Abanini-shishini bacela ukuba yintoni eyenza umntu aphumelele ? Ngaba unomdla okwaneleyo?
Ukukhangela i-dollar yezigidi ngcamango yinto ejongayo. Iingcebiso ezilungileyo kunazo zonke ezifunayo isigidi sezigidi zeedola ukulibala malunga nesigidi sezigidi. Umbono owuthatha imali uzalwa ngaphandle kokufuna into engaphezulu kwemali. Imali yindlela, kungekuphela ukuphela. NgoRoger Adams, kwakuyilangazelela ukunyuswa kobuntwana. KwiRuta Fox, kwakuyikhondo elitsha kwimiyalelo yegqirha. UMercia Tapping wayefuna indlela engcono yokuphila. Mamela intliziyo yakho. Imali kuphela yesekondari. Ekugqibeleni, izigidi zingenakuze zifike kodwa ubuncinci uyazivuyisa iminqweno yakho yeentliziyo.