Iimfihlelo ezivela kubathengisi abaphezulu be-intanethi ngamnye umnini-shishini kufuneka azi
Iinkalo ezibalaseleyo zokuthengisa iinkampani ngokuthe ngqo ziquka u-Amway, Avon, Mary Kay, Nu Skin, kunye no-Herbalife, esanda kuhamba esidlangalaleni.
Ngo-2003, i-US yokuthengisa ngokuthe ngqo ngokuthengisa ngokuthe ngqo ifikelele ngaphezu kwe-29 billion yezigidigidi, okanye malunga ne-1% yezigidi ezingama-3,397 zamaRandi kwii-United States zokuThengisa ukuThengisa.
Nayiphi na imodeli yoshishino ephumelele le ndlela yokuphumelela mhlawumbi inezifundo apho bonke abashishini banokufunda khona. Sichaza le ntsapho yimizekelo yezoshishino njengendlela yokuhambisa apho abantu bahlawulwa ngexabiso lokuthengisa eliveliswa ngabantu abaye bawafumana kwinethiwekhi yokuhambisa. Abantu abangama-20 abantu abadala baseMerika babika ukuba ngoku (6%) okanye babekho (14%) ummeleli wokuthengisa ngokuthe ngqo - uchazwa ngokuthi "ukuthengiswa kwemveliso yomthengi okanye inkonzo, umntu kumntu, kude nommandla othengiswa kuyo . " Ngo-2000, ama-55% abantu abadala base-Amerika babika ukuba, ngezinye ixesha, bathenge iimpahla okanye iinkonzo ezivela kummeli wokuthengisa ngokuthe ngqo.
Inani elininzi labathengisi beevenkile banamava amabi kunye noshishino. Yingakho i-70% yabantu bonke abaye baba ngabameli abazithengisa ngokuthe ngqo abangekho kwishishini.
Ngeenjongo zale kholamu, asiyi kungena kwimingeni kunye neengxaki kumzekelo wokuthengisa intengiso. Kukho ezininzi iiWebhsayithi kweso sihloko.
Sonke sizisebenzela thina. Kukho iintsuku zokuba "yinkampani yenkampani" - umsebenzi wakho ibhizinisi lakho. Ukuthengiswa kwamanani amaninzi kwenza ukuba kucaciswe.
Nangona kunjalo enye yezinto ezenza ukuba icandelo likhangeleke, umqobo ophantsi wokungena, uphinde udale ezinye iingozi. Abantu abaninzi bangena kuwo ngaphandle kwezakhono eziyimfuneko ukuqhuba ishishini eliphumelelayo .
Ngokuyinene sinomdla kuzo zonke izifundo abantu abanokufunda kwiinkqubo zokuthengisa zentengiso. Sesandul 'udliwano-ndlebe kwezinye iingcali zoshishino kwaye sifumane izifundo ezisixhenxe ukuba bonke abathengisi nabathengisi bangasebenzisa ukuba basebenze ngakumbi, kungakhathaliseki ukuba bathengisa njani imboni yabo:
Yonke ishishini yoshishino olusekelwe kwintsebenziswano
Utsho uJohn Milton Fogg, umhleli we-Networking Times, umbhali we-Greatest Networker kwiLizwe, kunye nomnye wabafundisi abaphumelele ukuthengisa. Awukwazi ukuthengisa umveliso ongaphantsi kobudlelwane obuphezulu, kodwa ufuna ubuncinci ubudlelwane obusebenzayo ukuthengisa imveliso yakho. Oku kubonakala ngokukodwa kumashishini athengisa amanqanaba, kwishishini elakhiweyo malunga nokuthengisa ngesisu esiswini.
Cinga ngengcamango malunga nenethiwekhi yakho
UShaul Gabbay, kwincwadi yakhe yeNtlalo-ntlalontle ekwakhiweni kweNkunzi yeMali: iNkundla yeNtengiso yeMnxeba, ingxelo yokuba iqela elikhuphisayo elithengisa [abameli abathengisa ngokuthe ngqo abaye bafunda] yibo babenobungozi bokuqala obunobuthakathaka kumanethiwekhi amaninzi .
Ngamanye amazwi, abathengisi abaphumeleleyo bangene kwiimakethe ezingafunyanwanga, kwaye ke basebenze ukufumana isabelo semarike ephezulu kuloo marike. Oku kulula ukwenza ukuba loo makethe engakhange ifunyenwe ikhulu kakhulu; wonke umntu owaziyo bonke abadlali. Ngoba? Ngenxa yokuba ilizwi lomlomo kuloolo hlobo lwenethiwekhi luya kusasazeka ngokukhawuleza malunga nexabiso lemveliso okanye inkonzo yakho. Lo mgaqo ubonakala ngokukodwa ekuthengiseni intengiso, kwishishini apho "amanethiwekhi asebenza emsebenzini." Nangona kunjalo, ingcamango efanayo iya sebenza phantse nayiphi na ishishini.
Yakha uluntu malunga nemveliso yakho
Enye yeengxaki ezinkulu zezoshishino zesofthiwe kukuba akukona nje iinkampani ezininzi zeekhompyutha ezisebenzisayo ukuphuhlisa ummandla wazo; baninzi nabo baphumelela ngokuxhaswa ngabathengi babo! Xa i-Software Best ikukhuthaza ukuba uvakashele iifom zabo zomsebenzisi ukuxoxa ngemiba yakho ngokusebenzisa uMthetho!
isofthiwe, leyo yindlela encinci kakhulu yoLungele ukuxhasa imveliso yabo. Iinkampani ezininzi zokuthengisa zithembela ngokubanzi kwiindawo zabo zokuthengisa, inkxaso, ukulandelelana, nokuqashwa.
Nciphisa i-unveragedaged
Ngo-2002, i-79.9% yokuthengisa ngokuthe ngqo ibingumfazi. Ama-56% agqiba kuphela imfundo yekholeji, isikolo okanye ezohwebo, okanye ube nemfundo yesikolo kuphela. Amandla okuthengisa akhangeleka ngokungafaniyo nomdabu waseMelika othengisa iinkampani, oqhelekileyo ungowesilisa kwaye unezinga eliphezulu lemfundo. Nangona kunjalo, iqumrhu lokuthengisa ngokuthe ngqo libukeka njengabathengi babo. Abantu bangabathengisi abaphumelelayo xa bethengisa kwiindawo zabo, ngenxa yokuba inkcubeko kunye neminqweno efanayo yenza isiseko sokwakha ubudlelwane obuqinileyo ngokukhawuleza.
Yakha ubuhlobo kuqala
"Abathengisi be-Intanethi kunye nabathengisi bee-intanethi babelana ngesifo esifanayo, esipheleleyo," kusho uFogg. "Ukuba ucinga ngenkqubo yonke enjengokuthandana, sizisa umntu kwiWebhsayithi yethu, kwaye sibacela ukuba balale ngesondo ngokukhawuleza. Enye yezinto ezintle zokuthengisa intengiso kukuba abantu baxhamla ubudlelwane babo bobuqu ukuze bathengise umveliso.
Nangona loo nto ibangela ukuba abantu baxakeke, impumelelo yendlela yokuthengisa intengiso ibonisa ukuba abaninzi abantu bayakha ngokukhawuleza ubudlelwane be-multiplex: Abahlobo babo bangabathengi babo, nangona kunjalo. Ngokutya, ungenza into efanayo.
Akuyena wonke umntu onethemba
Enye impazamo abanye abathengisi benethiwekhi benza, njengokuba abanye abantu abathengisa abantu kunye nabathengisi, bacinga ukuba bonke abantu badibana nabo. Kwi-intengiso ye-intanethi, oku kwaziwa ngokuba yi "Règles-Three Rule Rule", oko kukuthi, nabani na ongaphantsi kweenyawo ezintathu. Kodwa abathengisi abaphezulu benethiwekhi abakwenzi oku. UMax Steingart, umdali wekhosi yoqeqesho lwe-"Success Online" yabathengisi beekhredithi, uthi akukona nje ukucinga xa ufuna ukwenza i-pitch yakho. Uthi nje udala ubudlelwane nabantu abaninzi. Abanye baya kuba nethemba kwaye abanye abayi kuba, "utsho. "Akukho mthebhile. Ukuba ixesha lilungile, uyazi."
Sebenzisa amanethiwekhi
Icandelo lokuthengisa intengiso yile shishini elungileyo ngokuchonga amanethiwekhi athungelwano. U-Steingart ufundisa abantu indlela yokwenza "ihlabathi libe yimakethe yakho efudumele," ngokukodwa ngokusebenzisa i-intanethi. Uxela ukuba xa esheshayo-umyalezo umntu ukuqala ingxoxo malunga nokubandakanya inethiwekhi yakhe yokusabalalisa, i-50% yabantu abathintana nabo baya kuphendula kwingxoxo.
Abathengi abaninzi kunye nabaqeqeshi bokuthengisa baya kusebenzisa amanethwekhi ase-intanethi ukukhawuleza ukuthengisa kwabo.
Yintoni enye into eyenziwa ngamashishini endabuko kwiindlela ezifanelekileyo zokuthengisa abathengi benethiwekhi? Siyakwamkela izimvo zakho kunye nempendulo.
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UDavid Teten noScott Allen ngabalobi beza kuvela kwi -Handshake: Iingxowa zokuvula kunye neziThutho zokuVala kwi-Intanethi, yokuqala incwadi ukuxoxa ngendlela i-intanethi yoluntu kunye nezinye iifayile zentlalo zingasetyenziselwa ukudibanisa nabantu abalungileyo ukukunceda ukwandise ishishini lakho kwaye uqhubeke wakho msebenzi. Ukufumana ulwazi oluthe vetshe, tyelela iTheVirtualHandshake.com.