Indlela yokuLawula nokuphendula kwiingcebiso ze-Glassdoor

I-teknoloji ishintshile ihlabathi lethu, indlela esisebenza ngayo, indlela esihlala ngayo kunye nendlela esithetha ngayo. Kwakhona utshintshe ihlabathi lamashishini ethu. Izinto esizisebenzisa ukukwazi ukugcina emva kweengcango ezivaliweyo ngoku zihlala zipapashwa. Iimfihlelo ezingcolileyo ezincinci zihlala ziyimfihlelo, kodwa kunokuba zifakwe kwihlabathi elithe tye ukuze bonke babone, bafunde baze bahlulele iinkampani zethu. Nangona kungekho shishini eligqibeleleyo kwimicimbi yenkonzo, ukugqibelela kwemveliso okanye inkcubeko yendawo yokusebenzela xa kunjalo ishishini litshona kule mimandla ngakumbi ukuba likwazi ukuzifumana kwi-intanethi kunye nokulinganisa okungahambi kakuhle, ukuhlaselwa kwabathengi kwaye ngoku kungabonakali ngabasebenzi kwiwebhusayithi yezobuntu ebizwa ngokuthi i-Glassdoor.

Ingakanani umonakalo onokubuzwa ngayo kwi-Glassdoor xa kufikelele ekuqeshweni kwabasebenzi kunye nolwalamano jikelele loluntu lwenkampani yakho?

I-Glassdoor yiwebhusayithi ecacileyo ukuba inakho ukuphazamisa izimvo xa ifika kwigama lenkampani. Yisayithi engagqithanga kuphela kwimiphumo ye-injini yokukhangela, kodwa kulula kakhulu ukuyisebenzisa ukufumana imbono "yangaphakathi" yenkampani.

Ndiyamangaliswa ukuba zininzi iinkampani aziqhelanga ne-Glassdoor kwaye azizange zenze isheke lokutshintsha ulwazi olukhoyo apho. Vumela le nqaku isebenze njenge-call-up call yakho.

I-Glassdoor ayinakuchaphazela kuphela abo bafaka imisebenzi, kodwa kunokubangela imiba ngokuvala iivumelwano zokuthengisa xa umthengi okanye umthengi angafunda iimpendulo ezimbi ezivela kubasebenzi bakho. Ngoku, uyabona ukuba kutheni mhlawumbi kungumsebenzi omkhulu kunokuba wacinga ukuba.

Ngoko, yintoni elandelayo?

Thatha amaxesha ambalwa ukufumana inkampani yakho kwi-Glassdoor. Kulula nje ukuya kwiGoogle kwaye uthayiphe ibinzana lokucinga:

kwiglasi, igama lenkampani

Njengomzekelo ndenza uphando kwi "glassdoor, Zappos", iZappos yaziwa ngokuba nenkcubeko ye stellar, ngoko iziphumo ezingezantsi andimangalisi.

Kule nkwenkwezi ezi-5, baye bazuza 3.7 kwaye banamava angaphezulu kwama-110. I-70% yabasebenzi bayincoma inkampani kubahlobo babo. I-CEO i-Tony Hsieh ine-85% yemvume yokuvunyelwa.

Hamba phambili, nizame.

Ukuba awufumani inkampani yakho, kunjalo. Uyazi nje ukuba kwixesha elizayo le nto kufuneka uhlale iliso.

Ukuba ufumana inkampani yakho kunye nokulinganisa kwakho akufani ne-stellar njengeZappos, unokwenza ntoni? Umbuzo omkhulu.

Ukuba ufumanisa ukuba kukho ukuhlaziywa kwamanani amaninzi kwaye amanqaku akho aphezulu aphantsi, mhlawumbi ixesha lokuya kwimodi yokulawula umonakalo. Iikhampani zicinga ukuba ukuba uyayigatya nje ukuba iya kuhamba kodwa njengamanye amajelo eendaba ezentlalo asibonise ngathi i-Facebook, i-Twitter kunye ne-YouTube ayiyikuyenza yenzeke.

I-Glassdoor inikezela amandla okuphendula ukuphononongwa. Ngokuphendula, ubonisa ukuba unomdla kwiimpendulo ezishiywe kwaye uthatha izibuyekezo ngokubalulekileyo. Xa uyaphendula ufuna ukuthotyelwa kweendlela kwaye ungenzi nje ngethuba, ukunceda ngezantsi ndibonelele izikhokelo ezimbalwa ezinokukunceda.

Ukumisela i-akhawunti yomqeshwa ekhululekile kuya kunika ummeli wenkampani amandla okuphendula. Kucetyiswa ukuba ukhethe umntu onoxanduva lokulawula i-brand yakho. Lo mntu unokusebenza kwimithombo yoluntu, ukuqashwa, ubudlelwane boluntu okanye uchwepheshe wokuthengisa.

Xa usuqalile ukuba ngubani oza kuthatha uxanduva lokuphendula ukuphononongwa, sebenzisa ixesha elithile ukuseka izwi lenkampani kwaye ugcine ezi zinto zilandelayo engqondweni:

• Eyakho, ngokungafihli . Njengawe nawuphi na isayithi lezenhlalakahle apho kufuneka wenze umonakalo wolawulo, lube lubala. Ukuba kukho into ekufuneka uyenze yona, njengokuguqulwa kolawulo okanye ukudibanisa okuye kwaba nefuthe ekuziphatheleni komsebenzi kwaye kuvela ngokucacileyo xa uphendula iimpendulo ezimbi.
• Ukungcwaba ukuhlolwa okubi . Ukuba zimbalwa kakhulu ukuphononongwa kwaye zibi, kutheni ungaceli abanye abasebenzi ukuba bayeke ukuhlaziywa. I-Glassdoor inikeza itemplate kwaye kufuneka ulandele izikhokelo zazo kwaye ungakhuthazi izibuyekezo, kodwa ukuba uziva uhlalutyo lwangoku lukho umfanekiso ongokoqobo ngokucela abanye ukuba bathumele. Ukuba ufumanisa ukuba uninzi lwamaxabiso aluncedo, kodwa ke unomlinganiselo obalulekileyo wokuphonononga ungaba neengxaki ezinkulu ezifuneka zijongiswe.
• Ukuchonga ukuphazamiseka kokunxibelelana. Ukuba ubona ezininzi iimpendulo ezikhalazayo malunga nezinto ezifanayo unokuba nolwazi lwangaphakathi lwezonxibelelwano kwaye lunokuba luncedo ukwenza uphicotho lwangaphakathi lwenxibelelwano ukuze ufumene apho kuphulwa khona. Ingaba yinkqubo yokuqesha okanye emva komhla wokuqesha? Ukukwazi oku kuya kunceda ekucoceni nayiphi na imiba.

• Ukuhlawula ukunciphisa ukubonakala. Ewe, awukwazi ukuhlawula ngokwenene ukuba uhlaziywe ukuhlaziywa, kodwa ungasebenzisa amathuba okukhangisa nge-Glassdoor eya kunceda ukutshintshisa okungekho phantsi kwekhasi. Ukuchasana kwendawo kuya kukunika ithuba lokubonisa iibhaso, ukukhuthaza ukuphononongwa okuchanekileyo kunye nokuphakamisa ukukhula komsebenzi.

Ngelixa ndiqonda ukuba i-Glassdoor ingaba yindawo enye yentlalo enokuthi ibenokubangela ukukhathazeka okukhulu kunye nento enye yokulawula nokuyenza, zama ukuyibeka ngendlela efanelekileyo. Ungayisebenzisa le ngcaciso ukufumana apho uphuculo lungenziwa khona ukuphucula inkcubeko jikelele kwinkampani yakho njengoko abasebenzi bayibona.