Le nto okanye loo nkampani ivele ikhulise izigidi zeedola ngezizathu ezikhethekileyo okanye ukwakha igajethi entsha epholileyo. Kodwa, into engayibhaliweyo yintoni eyenzekayo emva kokuba umkhankaso wexuku luphelile.
Ngaba umkhiqizo wemikhumbi? Ngaba ihamba ngexesha? Yenza abathengi kunye negalelo labaxhasi njengalo? Ngaba inkampani iphumelela?
Iphepha elivela ku-Ethan Mollick (iYunivesithi yasePennsylvania) kunye neVenkat Kuppuswamy (iYunivesithi yaseNorth Carolina) ihlalutya imikhankaso yabantu abaninzi ephakamisa imali kwiindawo ezifana neKickstarter ne-Indiegogo kwaye kwenzekani kubo emva koko.
Iziphumo zifanelekile ukufunda.
Iimpembelelo emva kweempembelelo
Emva kwePhulo: IziPhumo zeCrowdfunding , abaphandi bahlolisise ngaphezu kwe-2000 iiphulo ezingaphumelelanga ezifunyenwe ngaphezu kwe-5000 yee-crowdfunding kwiTeknoloji, iMiklamo yomkhiqizo, kunye neentlobo zeMidlalo yeMidlalo.
Imikhankaso ephumelelayo yezihlwele zenze iiprojekthi eziza phambili zibe yiinkampani ezipheleleyo (kungekhona nje iiprojekthi). Imali ephakanyiswe nge-crowdfunding iya kuqesha abasebenzi abatsha kunye neefom zokwakha ngenani lemali engenayo.
Ukusebenzisa Ukuqalisa iNkampani (kungekhona nje iProjekthi)
Nangona iinkampani zokuqalisa zinokuthi ziphendukele kwimithombo yemveli yenkcitho-mali, i-modern day yokuqalisa i-geek kunye ne-marketing mavens ijika ngakumbi kwaye ifuna ukuxhamla .
Kwaye ukuhluthwa kwabantu kuxhomekeke kumhlaba ocebileyo weenkampani zokuhluma.
Nantsi idatha esuka kwisifundo:
- Sifumene ukuba i-crowdfunding-based based reward rewarding iyakwazi ukuxhasa ubugcisa bendabuko.
- Ipesenti ephakamileyo kakhulu (ngaphezulu kwe-90%) yeeprojekthi eziphumeleleyo zahlala ziqhubekayo.
- I-32% yazo zonke ezi zivakaliswe ngonyaka ngenani leedola ezili-100 000 ngonyaka ukususela kumkhankaso weKickstarter.
- Kwongezwe umlinganiselo wabaqeshwa abayi-2.2 nganye kwiprojekthi ephumelelayo
Ucwaningo lwe-Case : Oculus Rift
I-Oculus Rift yinto ebonakalayo eyi-headset ehamba phambili kwiphankaso ye-crowdfunding ephambili kwi-Kickstarter ngo-2012. Abangabalandeli abangama-9500 bancedisa phantse ii-$ 2.5 yezigidi ukwenzela ukuba iteknoloji ibe yimpumelelo yeeprojekthi ze-crowdfunding ngelo xesha.
Ngo-Matshi 2014, i-Facebook yamemezela ukuba iya kuzuza i-Oculus ngeedola ezingama-400 + zeedola.
Ngenxa yokuphumelela kwayo kwangoko, i-Oculus ngumzekelo omhle wenkampani esetyenzisile le ndlela yokufunda ngemali, i-crowdfunding, ukuba iqalise njengenkampani "yinyani". Kukho imizekelo emininzi yeenkampani eziphendulela kwi-crowdfunding ukuphakamisa imali yazo yokuqala kwindlela yokukhula kwamashishini amakhulu, amaninzi.
Uncedo olungaphezulu kweMali
Uphando lufumene ukuba iikhankaso zamatyala zibonelela ngenani elingaphaya kwemali yokuqala ephakanyisiweyo. Nazi ezinye ezimbalwa zezibonelelo:
- Ukwakha uluntu lwabantu : okwenziwe ngokuchanekileyo, i-crowdfunding yakha isiseko esithintekayo sabathengi abathanda nokukholelwa kule projekthi kangangokuba bazimisele ukuhlawula kuqala umkhankaso wakho, ngaphandle kwesiqinisekiso
- Ukufunda ngeemarike : endaweni yokusebenzisa amaqela okugxilwa, ukuxhamla i-crowdfunding mhlawumbi uhlobo olulona hlobo lovavanyo lokuthengisa kwimveliso enokwenzeka. Akugcini nje ukubuza abantu ngeengcamango zabo - kufuneka babeke imali yabo emilonyeni
- Ukupapashwa: Kakade, ukuxhamla abantu ivelisa ingqalelo eninzi kumajelo abeendaba kunye namaqabane asemandleni
- Ukuphakamisa iimali ezingaphezulu kwemali: Abaninzi abatyalo-mali bathengisa i-crowdfunding njengenkqubo yokucoca ukujonga ukuba yiyiphi imveliso emitsha ifanelekile ukutshala imali. Ukuba ngaba yimpumelelo, abaxhamli beemali baxhamla ukubeka imali yabo kwinkampani eneenkoliso
Yiyiphi i-entrepreneur yokwenza nale nkcukacha?
Olu pho nonongo lukaMollick kunye neKuppuswamy lubonisa ukuba kumntu osomabhizinisi, ukuxhamla i-crowdfunding yindlela emangalisayo yokuvelisa umveliso kwaye ekugqibeleni, inkampani epheleleyo.
Ababhali babenelinye icebo kulabo bafuna inkxaso-mali:
Kubadali abafuna inkxaso-mali, kukho iingcebiso ezicacileyo ezivela kule sifundo. Iiprojekthi ezilungiselelwe kangcono ngokwezicwangciso zoshishino kunye neeshedyuli ziyakwazi ukufumana iingenelo kwaye zinike ixesha. Ukuvunyelwa kwangaphandle kunye nemvelaphi efanelekileyo kunceda. Iiprojekthi ezinkulu ziyakwazi ukuxhaswa ngemali, kodwa zibe neenzuzo xa zikhona. Ukongezelela, ezinye zezinto ezifunyenweyo ezikhokelela ekuxhaseni ngemali (kuba nabahlobo abaninzi be-Facebook, ezibonakaliswe yi-Kickstarter), babenomsebenzi obuncinane ekufumaneni inzuzo yexesha elide kwiKickstarter.