I-Sales Salespeople iLawula njani ukuThengiswa

Indima yokuThengiswa kweZakhono zoPhumelelo

Ndacelwa ukuba ngithengise ivenkile yeevenkile zokuthengisa iimpahla ezizodwa ukuze ndibone ukuphathwa kwam. Kweminye imiba, ezinye izitolo zomelele kunabanye, kodwa bonke abasebenzi babenothando lomkhiqizo ababewathengisayo (okuqhelekanga kubadayisi abazodwa). Uninzi lwabantu abanomsebenzi okanye olusebenza ngaphakathi kwendawo yokuthengisa ekhethekileyo baxhamla ngemveliso okanye inkonzo abayithengisayo.

Ngokomzekelo, abanikazi bezonkcukacha zokudada bathanda ukuhlaba kunye nabanikazi beevenkile bezonxibo zokuthanda ubucwebe kunye nabanikazi bezonka zezonka bakuthanda ukubhaka. Oku kudala umngeni wokufundisa abantu abathanda imveliso ethile ukuba bayayithengisa okanye njani yokongeza umcimbi wezoshishino kwinto yokuzonwabisa. Ngamanye amazwi, izakhono zokuthengisa ezithengiweyo ezifunekayo ukuba ziphumelele zidla ngokuphindaphindiweyo. Yiyo imeko kwinqanawa apho ndiyimfihlelo.

Xa ndaya kwelinye lezitolo zeevenkile, ndandibuliswa ngokumangalisayo ngumthengisi othe wandibuza imibuzo enzulu malunga nenjongo yam yokuthenga kunye nendlela angandinceda ngayo. Wachaza ukuba ndifuna ukuthatha amanyathelo angama-10 ukuba ndiphumelele kulo msebenzi othile. Ngokucacileyo, ngolwimi oluchanekileyo, wabhala phantsi ezi nyathelo kunye neemveliso ezilishumi elinanye kufuneka ndizithenge ukwenza isinyathelo ngasinye. Wandula ke wangena ngevenkile kunye nam ukuba ndijonge nganye into endiyifunayo.

Ngenxa yam yangaphambili imfihlelo eyithengayo kuthengisa kwezinye ivenkile, ndandiyicinga into endikufaneleyo okanye ndingayithengi.

Enye, izinto endizicebileyo ekuthengeni indleko malunga ne-$ 80- $ 100. Xa ndithetha loo mveliso kumthengisi, wacetyisa omnye umkhiqizo owawudla i-20 kuphela.

Ingaba wenza umsebenzi omhle ngokucebisa ukuba ndithenga umkhiqizo ongezantsi (owanceda mna, umthengi), okanye ngaba wenza inkampani yakhe ukuyihlawula ngokulahlekelwa ngeniso?

Enye into awayeyifumayo ngokuphakamisa into eyabiza kakhulu yayidala ukuthembela okungakumbi kum. Wabonisa ukuba wayexhalabele ngomdla wam. Ngakolunye uhlangothi, ndiyakwazi ukuphikisa ukuba uyiphuthe imali, kodwa ngakwelinye icala, wadala ukuthembela, eyandichukumisa ukuba ndivumelane naye ukuba wayenokwenza esinye isiluleko-esenzayo. Sasiqhubeka kuloluhlu, kwaye wandicebisa ukuba ndithenge izinto ezincinci ezixabisa ngakumbi kunento endiyenayo engqondweni. Ngenxa yelo nqanaba lethemba, ndahamba kunye nesiphakamiso sakhe. Ngoko ekugqibeleni, umthengisi wandifumana ukuba ndichithe ngaphezu kwam endingacinga. Intle kakhulu.

Yonke into yayihamba phambili. Ngokusekelwe kwinto endandiyibone ngayo ngoku, ndandikulungele ukubhala ingxelo ekhanyayo malunga nalo msebenzi omangalisayo. Kwaye wawavuthela. Safika kwinto ebiza kakhulu kwiluhlu, kwaye umthengisi wathi, "Hayi, ungayithengi apha." Ndaphendula, "Ndiyayithanda le venkile! Ndiye kwiindawo zakho zokugcina, kwaye ndihlala ndihlala ndivuya. "Wathi," Kodwa le nto ... musa ukuyithenga apha. "

Emva koko wabelana nami ngewebhusayithi enye yenkampani kwaye ndincenga ukuba ndiyithenge loo mveliso apho bayithengisa ngexabiso elincinci. Ndaphinda ndithi, "Kodwa kuya kuba lula kum ukuthenga konke apha.

Yaye umgangatho wakho weemveliso uye wadibana nemilinganiselo yam ephakamileyo. "

Waphinda wathi, "Hayi, akudingeki ukuba uthenge apha. Ukuthenga umkhiqizo kunye nezinye iinkampani kwaye uza kusindisa i $ 200- $ 300. Ndaphinda ndazama ukumnika elinye ithuba. "Unayo iwebhusayithi enkulu kunye nekhathalogu enkulu. Ngaba unayo le nto kwikhathalogi yakho okanye kwiwebhusayithi yakho? Okanye ingabe inkampani yakho ingayilungisela yona? "Waphinde wandixelela ukuba ndithenge loo mveliso kwenye indawo. Ndazama konke endikukwazi ukuthenga into. Kodwa ngeli nqanaba, ndandidaniswe ukuthenga kuye. Namahloni ukuthenga nantoni na!

Makhe sibone yonke umfanekiso. Wenza umsebenzi omkhulu, wandifumana ithemba lam, wandenza uluhlu oluncedo, wandihamba ngevenkile, ndachaza yonke into. Wenza umsebenzi omkhulu. Wayebethengisa xa kuthengiswa ukuba ndiyithenge loo mveliso kwenye indawo.

Kwaye wayekwazi ukugcina le ngcaciso ngokulula! Enye inkampani ngokuqinisekileyo yayingayikhokheli. Wayefanele ndivumele ukuba ndizithenge loo mveliso kwaye ndakwazi ukunxibelelana nenkampani ukuxubusha ukungafani kwexabiso.

Ndandilahlekelwa yintlonelo kuloo mthengisi ngenxa yokuba wayegxeke inkampani yakhe. Nazi izinto ezithengisayo kufuneka uyenze rhoqo xa umthengi efika kwisitolo sakho:

1. Nina. Ukuba abathengi abakuthandi, abayi kuqhuba ishishini kunye nawe.
2. I Sitolo. Nangona iimveliso kunye nokuthengiswa kwezinto ezibonakalayo kubalulekile, into ebaluleke kakhulu yevenkile yi-atmospheric, i-ambiance okanye into eninzi abantu abayibiza ngokuthi "bazive" kwivenkile. Cinga ngesitolo sakho ozithandayo. Mhlawumbi kukhona into malunga nevenkile eyenza uzive ukhululekile kwaye ukhululekile xa ulapho. Uziva ngathi ungowakho. Loo mvo wokuba ngumntu ubaluleke kakhulu kuninzi lwabaThengi. Ivenkile kufuneka yenziwe yintuthuzelo yoMthengi engqondweni; ngenye indlela, abayi kuhlala!
3. Amava. Ukuba uMthengi uyakuthanda kwaye uyakuthanda ukuba ivenkile ibonakala njani, izandi, ihogela, kwaye "ivakalelwa", into elandelayo abayicinga ngayo ngamava abanayo. Oku kuyinyathelo elilukhuni kodwa elibalulekileyo. Abaxhasi bafuna ukuzonwabisa xa bethenga. Khumbula, abathengisi ababonelela ngexabiso elithengileyo kwixabiso elifanelekileyo kunye nenkonzo enhle akukho oko uMthengi akhangele khona. Bayafuna umntu ukuba afune ukufumana izilindelo zabo ezingalindelekanga.
4. I Merchandise. Le yinto yokugqibela uMthengi kufuneka athenge-ukuthengiswa kwangempela. Ngaba ufumene oko? Singabantu kwinombolo 4 kwiluhlu lwezinto ezi-4! Intengiso yinto yokugcina uMthengi kufuneka athenge. Abayi kuthenga ixabiso xa bengathenganga izinto ezintathu zangaphambili! Kuphela emva kokuba uMthengi ethathe isigqibo sokuba bayakuthanda kwaye bafuna ukwenza ishishini kunye nawe, kwisitoreji sakho, ujabulele amava owanikezelayo ukuba uya kukwazi ukuqhubela phambili ukunikezela uMthengi ngempahla ekufuneka ifune , udinga, kwaye uthenge. Ngokuqhelekileyo, abaqeqeshi bezentengiso bawela ngqo kwi-# 4, ngaphandle kokuchitha nayiphi na ixesha ukusebenza ngeempahla zokumisela # 1, # 2 kunye # 3.

Kwam namava okugqibela kunye nalo mthengisi, wabuza ukuba andisayinele uluhlu lwamagama. Kodwa akazange amnike incwadana malunga neeklasi zezemfundo esitolo. Akazange acetyise ukuba ndwendwela iwebhusayithi yakhe yenkampani ukufunda kabanzi malunga nemveliso okanye iiklasi. Nangona ndidibene nomthengisi, wayengekho kwiindawo ezithile. Wayecinga ukuba undikhonza, kodwa ekugqibeleni wangiphenduka waza walahlekelwa ukuthengisa okukhulu.