Ingaba inkampani yakho iceba u-10 'nge-10' ibhokisi okanye indawo enkulu yomboniso wezorhwebo wama- 40 'ngama-50', uqeqesho lwabasebenzi abaya kuba yindawo yokuzibonakalisa ngexesha lokubonisa ngokwabo kubaluleke kakhulu. Ngenhlanhla kubonononkqenkqonkqo abaninzi bezorhwebo, uqeqesho lwabasebenzi luvame ukunganakwa kwizinto ezinjengeenkomfa ezinjengeenkalo ezinjengokucwangcisa indawo, ukuyila, ukwakhiwa kunye nezinye izinto zokusebenza. Nangona ukubaluleka kwebhodi ngokwayo kubalulekile ekutsaleni abathengi kunye nethuba, ubukho bakho nabasebenzi bakho bangenza okanye baphule elo shishini elitsha.
Abanye abasebenzi kunye nabaphathi abanamava abanikezelayo ukuzithengisa iindawo zokuziqhenya ngokwenza kwabo ukhula ngamanqanaba okubona kwaye baxhamle amathemba aphilileyo kuphela, kodwa ukuhlala kugxininiswe kuphela kwingeniso okanye abathengi bamatiti abaninzi banokuyonakalisa umonakalo wabo kwaye baholele amathuba okulahlekelwa.
Ngamanye amaxesha abacwangcisi bemicimbi yequmrhu bayacelwa ukuba bancedise ekulawuleni i-trade show logistics kwaye ngamanye amaxesha, i-trade show booth ngokwayo. Xa abacwangcisi beziganeko ezinkulu bebandakanyeka kwisigaba sokucwangcisa, banethuba elikhethekileyo lokuphucula ukubuya kweenkampani ngokutyalomali ngokubelana ngale miyalelo yomgaqo-nkqubo wabasebenzi bezentengiso kunye neengcebiso.
01 - Iintetho kunye neLwimi leMvulo evulekileyo
- Sukuma uze ubingelela abantu-phambi kwebhodi
- Ukuba izihlalo zifunekayo, sebenzisa izithambiso ezide ezenza uqhagamshelwano kumgangatho wamehlo
- Sumamise kwaye ujongane nejoni kunye nabangena kuzo zonke izikhokelo
- Thetha kunye nabakhonkethi bokubonisa, abangabasebenzi
- Hlala phantsi kuphela xa unomthengi ofuna ukuhlala
- Musa ukuwela iinqalo okanye imilenze, gcina izandla ngaphandle kwamapokethi
- Gwema ukutshitshisa nokuxhomekeka kwiindonga zendlu kunye nefenitshala
- Khawukhumbule abanye abantu kwidokodo kunye nendawo yakho
- Ungangeni kwisithuba somnye umboniso
- Yiba nomdla, unentembelo kwaye unesidima
- Siyabonga abahambele ixesha lokuchitha ixesha xa befika baze bahambe
Nangona zilula, ezi ngcebiso zelwimi zomzimba zinika ithuba lokungeneka kunye nolwazi oluza kubakhuthaza amathuba okutyelela-kwaye uhlale-kwindawo yakho.
02 - Iimbopheleleko zabasebenzi kunye neSkripthi sokuthengisa
Abasebenzi bobugcisa bemiboniso yezorhwebo kufuneka banikwe indawo ethile yomboniso ukuze bahlasele kwaye kufuneka babe nobuchule bokudlulisa ulwazi olubalulekileyo lweenkampani kubafundi. Ezinye iinkampani zize zinikeze abasebenzi abanomxholo wokubulisa kunye nokuthengisa, ngoko ilungu ngalinye leqela likulungele ukuhambisa umyalezo ohambelanayo, ocolileyo kunye osebenzayo.
Ngaphandle kwe-script yokuthengisa okanye i-elevator pitch, abameli beenkampani kwindawo yokubonisa ibhondi kufuneka balungiselele ukuphendula imibuzo engundoqo okanye bazi apho bafumane khona ulwazi oluninzi. Ibhokisi kufuneka lihlale lilawulwa ngumntu oyedwa onaloo buchule kunye / okanye igunya, kwaye loo mntu kufuneka afumaneke kubantu abaxhasayo kunye nabahlali ngaso sonke ixesha.
03 - Ukuzibandakanya
Abantu baya kwiimpawu zorhwebo ngenxa yezizathu, ngoko kubalulekile ukuba abasebenzi bebhodi bazise ngokukhawuleza baze babuze abafundi ukuba babuze ukuba banokubanceda nangayiphi indlela. Yilapho umyalezo wokubingelelana okanye wokufaka isingeniso ungena ngokufanelekileyo, kodwa isicatshulwa esinjalo sisebenza kuphela xa abasebenzi basebhendi basebenzise ukubandakanya abahambeli.
Uninzi lwabantu abaya kumboniso wezorhwebo banesizathu esithile sokufunda ngokubanzi malunga neemveliso kunye neenkonzo zakho, ngoko qi ni sekise ukuba abasebenzi bakho banikezela ngolu hlobo olutshwankathelo oluvela kwi-script kwaye banezakhono zokuqhubela phambili incoko kwaye baxhomekeke kuyo. Abasebenzi mabakulungele ukubuza imibuzo evulekile ukuba bakhe ubudlelwane nabahlali kunye nokuzimisela iimfuno.
04 - Akukho Ukutya kwabasebenzi okanye iziTywala
Lo mgaqo wobuqhetseba kufuneka ube yinto nje yobuliso kunye nolwimi lomzimba, kodwa ngelanga, ngenxa yobuninzi bawo kwimiboniso yezorhwebo, lifanelwe udidi lwayo. Enye yezona zinto eziqhelekileyo zokurhweba iimpawu zentengiso zenzeke xa ukutya nokusela kugcinwa kwindawo yokusetyenziswa kwabasebenzi. Iintsuku zokubonisa iintengiso zide; Ngokuqinisekileyo, abasebenzi bakho kufuneka banokufikelela kwiingxube kunye namanzi. Kodwa ezo zokutya kunye neziphuzo akufanele zisetyenziswe kwindawo okanye kwindawo ekhohlo ebonakalayo kwiintengiso zabathengisi.
Kulula ukubona ama-napkins, i-wrappers, iibhotile zeplastiki nezinye izinto ezingenxalenye yendawo. Isenokuvakala sisisiseko, kodwa ukukhumbuza abasebenzi basebhoti ukuphepha ukutya, ukusela nokutshiza i-gum ngaphakathi kwidokodo kunokuthi umehluko phakathi kobugcisa obubukekayo okanye obonakala njengama-slobs. Ukuze ugweme oku, abanye umboniso wezorhwebo ukhetha ukukhupha iibhotile zamanzi ezihlaziyiweyo zendalo, ezinokuyindlela enkulu yokuqinisekisa abasebenzi abajongene kakuhle nabasebenzi abajongayo.
05 - Ukubonelela abasebenzi abaneleyo
Abasebenzi bokuboniswa kwezorhwebo ngokuqhelekileyo banomsebenzi wokusekwa kwebhokisi okanye ubuncinci bebeke ukutshintshela kokugqibela kwidibanti enkulu, eyakhiwe kwaye kufuneka bafike ngexesha elide ukwenzela ukuba baqinisekise ukuba zonke izinto ziboniswa kakuhle kwaye zilungele ukuza kuboniswa ngokukhawuleza ukuba imiboniso ivule. Abaphathi kufuneka basebenzise idokodo ngokwaneleyo ukuvumela abafikeleleke ukuba bakwazi ukufikelela kubasebenzi kunye nokuqwalasela iimfuno zesidlo sasemini kunye / okanye ezinye ikhefu ngaphandle kokuphazamisa indawo yokuhlala kunye nabasebenzi beenkampani.
Kwakhona kubaluleke kakhulu ukugxininisa iiyure zokubonisa kwaye uqinisekise ukuba ukumelwa kweenkampani kuhlala kwi-bhokisi ngokugqiba iiyure ezihleliweyo. Kuyamangalisa inani lamadokodo apho abasebenzi beza kubakho khona 15, 30, kwimizuzu engama-45 ngaphambi kokuphela komboniso olahlekileyo ithuba lokusebenzisana kunye nethuba lokunika umfanekiso ongenamsebenzi.
06 - Namathela kwiKhowudi yokuSebenza kwabasebenzi
Ingubo yinto ehlukileyo kwintlangano ukuya kwintlangano. Ezinye iikhampani zifuna iingubo zenkampani okanye izambatho ezingaqhelekanga (umz., Iikhabhi ze-polo, iingubo zezemidlalo, iingubo zokugqoka, njl.) Kanti abanye banikezela abasebenzi abaneengubo ezinobumba okanye iifom. Kwabanye abanye banikezela abasebenzi isilathiso esithile kwisitya somntu siqu kunye nemibala kunye nesimbolo esifanelekileyo sokugqoka.
Izitifiketi zengcali kunye nezomfaniswano zinceda ukuqinisa iintengiso zemiboniso yezorhwebo, kwaye kufuneka kwakhona zibonwe zihloniphe abaququzeleli kunye nabafundi beemiboniso ngokwayo. Iikhowudi yokugqoka kufuneka ikwazi ukwahlula abasebenzi basebenzisana nabasebenzi, kwaye zibandakanya amathegi egama.
07 - Ukusekwa kweBooth kunye nokuSondlo
Abaphathi bezehlakalo baqondisa abasebenzi bezentengiso zabasebenzi ukugcina amabhokisi angabonakaliyo kunye nokubonelela kwiindawo ezifihliweyo ezinjenge-wall show show, phantsi kwetafile ekhutshwe ngokugcwele, okanye kwindawo engaphandle kwendawo yokubonisa apho kugcinwa khona izinto ezongezelelweyo.
Kubalulekile ukuba indawo yesikhombisa ibonakala igcinwe kakuhle ngamaxesha onke (kubandakanywa nomgangatho) kwaye udoti akufanele ube khona naphakathi kwembono. I-trade show etiquette idinga ukuba abasebenzi bebhodi bayikhumbule lo mgaqo kuyo yonke imihla.