Akusiwo wonke umcwangcisi wesiganeko unesihloko somsebenzi ofanayo
Kukho amaninzi amacandelo okucwangcisa umcimbi kwihlabathi lequmrhu. Nangona imisebenzi ekuthengiseni kunye nokuphathwa kwezehlakalo kugxininisa kwimicimbi yequmrhu eliqhelekileyo (iisemina, iinkomfa, imiboniso yezorhwebo kunye neziganeko zokuxabisa), imisebenzi ethile echaphazelekayo ebonakalayo ekhona kwizonxibelelwano, uqeqesho kunye nesiseko senkampani. Enyanisweni, ezinye zeziganeko ezithandekayo zicwangciswe ngamasebe angajoliswanga ngqo kwimicimbi yangaphandle.
Ukuba ukhangeleka kwiindlela zomsebenzi ezingezizo, qiniseka ukuba umsebenzi wakho uya kubandakanya ukucwangciswa komcimbi. Nangona abanye abancedisi bolawulo (umzekelo) bachitha ipesenti yexesha labo lokulawula uhambo, ukusekwa kwezidlo, kunye nokuphathwa kwezinto zokusebenza, abanye bachitha ixesha labo kwixesha lokugcinwa kwirekhodi nokuthengwa kwee-oda.
01 - Ulawulo lweNtlanganiso
Kulabo bafuna ukusebenza 100% kwexesha kwimisebenzi yomcimbi wenkampani, isebe lolawulo lwenkonzo yindlela ecacileyo.
Abantu abakwiindawo ezi ngaphandle kweenkonzo kunye nokulawula ukufakwa, ukutya kunye nokusela, ukuthutha, i-A / V, kunye nezinye iindleko. Le mi sebenzi ihlala iyingxenye yesebe lokuthenga, ngoko ulawulo lweendleko luqhuba ezininzi izigqibo. Izihloko zomsebenzi eziqhelekileyo ziquka:
- UMcwangcisi woMhlangano
- Umququzeleli wohambo
- UMncedisi weNtlanganiso
02 - inkxaso yeeofisi
Abasebenzi boxanduva lokulawula bangakwazi ukulawula uxanduva, ukucwangcisa nokuqhuba iintlanganiso ezithile zesebe kunye nabaxumi, ukuphatha amalungiselelo okuhamba, kunye nokunye. Baya kusebenza kunye nabathengisi bangezezibhedlele, ukulandelela ngaphandle kweebhajethi zenkonzo, njl njl.
Ngokugxila kwizakhono ezizinzileyo zentlangano, abaninzi abacwangcisi bemicimbi baqala umendo wabo apha baze batshintshele kwezinye iindidi zokucwangcisa iziganeko. Eminye imisebenzi yokulawula ingakumbi kunokuba abanye banikele ngamathuba okucwangcisa, ngoko ubuze imibuzo ngaphambi kokuba uthathe umsebenzi onjalo ngethemba lokuba uya kufumana amava kunye nokucwangciswa komcimbi.
Izihloko zomsebenzi eziqhelekileyo eziquka olu hlobo lomsebenzi ziquka:
- Umncedisi kuNgeniso
- UMncedisi oLawulayo
- UMncedisi oLawulayo
03 - Ukuthengisa nokuThengiswa
Ingaba umbutho uthengiswa okanye uthengisa, indawo yoshishini nayiphi na inkampani iququzelela ubuninzi bezityalo, ngakumbi iintlanganiso ezincinci. Kubathengisi, kugxininiswa kukubuyiswa kwetyala kwixabiso lezithuba kunokuba ulawulo lweendleko.
Uninzi lwemibutho liyabona ukubaluleka kwemisebenzi ebusweni buso, kwaye oku kuye kwakhokelela ekugxininiseni ukwandisa kwiimina-mfundiso zabaxumi, iinkomfa, iziganeko zokuxabisa kunye nokunye. Ngokuqhelekileyo, abantu abanezihloko zemisebenzi elandelayo bayacelwa ukuba bacwangcise kunye / okanye ukulawula imicimbi:
- UmNxibelelwanisi wokuThengisa
- Umphathi / Umphathi wezeMicimbi
- ZoNgcaciso
- UMsebenzi oyiNgcaciso
04 - Unxibelelwano
Isebe lonxibelelwano leenkampani ezininzi lijongene nolawulo lwe "brand". Ijolise ekunxibelelweni kwezoshishino, ukuxhumana kwangaphakathi, iintengiso, ubudlelwane boluntu, ubudlelwane beendaba, inkxaso kunye nezinye.
Nangona ukucwangcisa iziganeko kungeyona nto ephambili ekujoliswe kuyo, imisebenzi ebandakanya iziganeko ingaquka ukudala ubukho bemicimbi yeendaba, imiboniso yezorhwebo, ukuthengiswa kwempahla, ukuxhaswa kwemisebenzi, iintlanganiso zabasebenzi, njl.
- ZoNxibelelwano
- UmNxibelelanisi wokuThengisa / uMncedisi wokuPhakanyiswa
- Ulwalamano loLuntu loLuntu
05 - Imfundo noqeqesho
Isebe lezoLuntu kwiinkampani ezininzi lijongene nokucwangcisa nokuqhuba uluhlu lweentlanganiso zemfundo, iinkqubo kunye neziganeko. Ezi zingabandakanya iinkqubo zoqeqesho lwabasebenzi abatsha, ukuqeqeshwa kweofisi yesevisi, ukuphuhliswa kwabasebenzi, kunye noqeqesho lwabasebenzi bonyaka. Ngokuxhomekeke kwinkampani kunye nohlobo oluthile loqeqesho, iziganeko zingabandakanya ukuhamba, amalungiselelo kunye neendawo, ukucwangciswa kokutya, kunye nokunye. Kwiimeko ezininzi, abantu abafake iziganeko zokuqeqeshwa banezihloko ezifana ne:
- U mncedisi wo qeqesho
- Uqeqesho loLwazi
- Umqeqeshi woLuntu
- UMphathi woQeqesho
06 - iSiseko soLuntu
Isiseko senkampani ngumthombo omkhulu wemisebenzi yomcimbi, kwaye mhlawumbi enye yeendawo ezingakujongelwa. Umsebenzi wesiseko senkampani unokuba yiparadesi yesicwangciso somcimbi.
Izithuba kwisiseko zingakuvumela ukuba ubonise ishishini ngelixa usebenza ngokusondeleyo kunye nemibutho engekho inzuzo kunye nemibutho yoluntu. Iziganeko zinokuthi zivela kwiiseshoni zokucwangcisa ezincinci ukuya kwimibhiyozo emikhulu, iziganeko zokuphulwa komhlaba, izidlo ezisemthethweni, kunye nezigulane. Ngenxa yoko, abantu abancedisayo ukucwangcisa iziganeko ziseko kungadinga ukukhetha indawo, ukusekela ukuzizonwabisa, ukusebenza kunye nabakhweli, nokulawula izinto zokusebenza. Ezinye izikhundla ezinjalo zingabandakanya:
- KwiSiseko seSiseko
- Umphathi weProgram
- UmNcedisi weSiseko