I-Elevator Pitch Do
- Qala nge-hook enkulu. Kubalulekile ukutsala ingqalelo yabathengi bakho ngokukhawuleza. Indlela efanelekileyo kakhulu yokwenza oko kukuqala nge-statistic, i-anecdote, icatshulwa okanye umbuzo obangela ukuba intetho ufuna ukuba nayo. Ikhonkco lakho lifanele liqhube ingxoxo yakho kwimimandla yakho enokubethwa kakhulu ephakamisa isihloko sakho kodwa ushiye abaphulaphuli bakho bafuna ngaphezulu.
- Ulwakhiwo lwakho uluhlu lwexabiso. Emva kokuba uhambise ikhonkco, gxuma kwiinkcukacha ngokucacisa ingxaki ibhishini lakho liya kusombulula. Sebenzela ukudibanisa ingcamango yakho kwiintlungu zentsapho zibonisa abantu othetha nabo ngamava ngokubakhokelela kwimisebenzi yabo yansuku zonke, ukuzonwabisa okanye umsebenzi wabo.
- Yenza idatha efanelekileyo ukuze ubuyise amabango akho. Emva kokuba ulungise ixabiso lakho lesiphakamiso, lixesha lokubuyisela amabango akho kunye nedatha okanye amanani ukuvala ukucatshulwa. Khetha iinombolo ozisebenzisayo ngokucophelela, zithi ngokuzwakalayo. Ngaba zichaphazela ngokwaneleyo kwaye zixhasa inkxaso yexabiso lakho?
- Ukwahlula abahluleli abaziintloko. Yintoni eyenza ishishini lakho liphume kwisihlwele? Ngokuqhelekileyo umsebenzi ophuculweyo okanye indlela entsha esombulula ingxaki ezinye iirhwebo nazo zijongana nazo. Khangela into ekhethekileyo ngombono wakho , umveliso okanye inkonzo.
- Nika abaphulaphuli ithuba lokuhamba. Ukuba uye wakhupha i-elevator pitch efanelekileyo, uya kufuna ukubonelela indlela abaphulaphuli befunda ngayo ngaphezulu. Yenza amakhadi oshishino ukuze abaphulaphuli banokuqhagamshelana nawe, okanye baphele ngesimemo sokufumanisa ngaphezulu kwiphepha lokuxhasa imali, iwebhusayithi okanye umcimbi ozayo.
I-Elevator Pitch Don't
- Musa ukuphika. Nangona i-pitch elevator kufuneka ifumaneke ngokukhawuleza, kubalulekile ukuba usebenzise. Qinisekisa ukuba unokwenza i-hook, ukhulise amanqaku ngendlela efanelekileyo kwaye ugxininise kwizibalo ezifanelekileyo. Ziqhelanise i-pitch yakho kwintsebenziswano kunye nosapho ukuze ulunge, kwaye vumela uvuyo lwakho luboniswe.
- Ungayiqwalasela. Iphutha eliphambili elibetha i-elevator pitch elipheleleyo lijongene neenzuzo. Amagama afana "nokuphazamisa" okanye "ukuguqula ubomi" angenza upende lakho njengengqiqo.
- Musa ukunyuka kakhulu kwi data. Nangona kubalulekile ukukhupha izibango zakho, ukufihla abaphulaphuli abaneemichilo zamanani kunokuphazamisa. Ukubonelela imeko ecacileyo kunye enamandla, qhagamshela idatha yakho kunye neenkcukacha kwixabiso lebhizinisi lakho.
- Musa ukuwahoywa umncintiswano. Awudingi ukunika abaphulaphuli bakho ucingo lwabathengisi bakho, kodwa ukugqamisa abahluli bakho ngokuthelekisayo kuya kunceda ngokucacileyo ukuba kutheni inkonzo yakho, umkhiqizo okanye ingcamango ingcono. Qiniseka ukuba abaphulaphuli bakho banokuqonda ukuba kungani uhlukile kwaye uphakamileyo.
- Ungalibali ikhwelo kwisenzo. Ngokuqhelekanga, i-elevator pitch yakho engundoqo yintengiso yokuthengisa efuna ifowuni kwisenzo. Ukuba uvuselela i-pitch yakho ngaphandle kokunika abaphulaphuli indlela yokufumana ngaphezulu okanye ukudibanisa nawe, ungaphoswa ngamathuba amaninzi.
Ngokulandela ezi ngcebiso kunye nezinye iziphakamiso eziphakanyisiweyo zokuphakamisa , unokwenza i-pitch ekhupha ngokukhawuleza ukuphulaphula, ukuxelela indlela ibhizinisi lakho lijongana ngayo neengongoma zentlungu, inika idatha ukuze ixhase amabango akho, ibonisa indlela umkhiqizo wakho uhlukile ngayo kwaye unike abaphulaphuli indlela fumanisa Okuninzi. Khumbula ukugcina imvelo yakho yendalo, kodwa ungesabi ukuvumela uvuyo lwakho lukhanye. Ukuba unokwenza oko, uya kuba kuhle endleleni yakho yokudala indawo yokuxhasa imveliso kunye nophuhliso lwezorhwebo.
UNicole Lininger, uMlawuli woNxibelelwano lwezoNxibelelwano kwi-InventHelp, inkampani ehamba phambili yesevisi ye-inventor ukususela ngo-1984.