Uluhlu lweZibonelelo luya kwenza njani Kraft-Heinz Impumelelo

Ngubani ophakanyiswayo ukulungiselela i-$ 28B entsha yokutya?

Matshi 27, 2015

Xa i-3G Capital Partners ivakalise ukuba i-unit yabo ye-Heinz iya kuzuza i-Kraft, intanethi iqhube "i-ketchup kwi-mac yakho kunye noshizi" ephakamileyo ngaphezu kweentaba ezilinganiselwa kwizigidi ezingama-49 zamaRandi ezi-3G eziza kusebenzisa u-Kraft. Kodwa impendulo ngokukhawuleza evela kubantu abaqhelekileyo yayingabini-1) Bangaphi abantu abaya kulahlekelwa yimisebenzi yabo? Kwaye-2) Oku kuya kumchaphazela njani?

Mhlawumbi baninzi kwaye mhlawumbi bangayiqondi.

Kutheni "mhlawumbi baninzi"? Kungenxa yokuba - nakuphi na ukuhlanganisana okanye ukufumana - inkampani esanda kuqulunqwa iya kufumana i-redundancies. Imisebenzi yesevisi ekwabelwana ngayo - ii-akhawunti ezihlawulwayo, izibonelelo zabantu, njl. - ziya kufumana ukuba kukho umntu ovela kwenye inkampani eyenza umsebenzi wawo ofanayo. Ngoko, njengokuba buhlungu njengoko kunjalo, abantu abaninzi baya kulahlekelwa yimisebenzi yabo.

Ngoku, kuya kuthatha ixesha elithile ukujonga ukuba bangaphi na bachanekileyo-ngoko ke kukho ithuba lokuba imvelo (ukuthatha umhlalaphantsi, abantu abashiya ngokwabo) baya kuphendula inxalenye yaloo nto. Kananjalo "mhlawumbi baninzi" ngenxa yokuba ... 3G Inkunzi isebenzisa inkqubo yohlahlo lwabiwo-mali olugxininisa abaphathi ukuba baqikelele iimfuno zabo zokuchitha imali (ukuqala kwi-zero kunye nokuphendula ngeendleko nganye) unyaka - kunokuba uhlawulele isabelomali sonyaka odlulileyo.

Amava asitshelisa ukuba olu hlobo lohlahlo lwabiwo-mali luye lwafaka amajeti ezinkampani, ukukopisha umbala ophelileyo kunye nokuthumela abaphathi abaphakathi.

Kwaye kutheni "mhlawumbi kungabonakali"? Kuba ukuba awuzange ugqoke i-mac yakho kunye noshizi kunye ne ketchup ngaphambi kokufumana, awuyi kuqala ukuyenza ngoku. Ezinye iileta kunye nelogos ziya kutshintsha. Kodwa kubathengi abaninzi, ukufunyanwa kuya kuba nantoni.

Ngaba waqhafaza xa u-3G wathola uBurger King?

Ngokuchanekileyo. (Ndifaka i-asterisk * apha. Siza kubuya kwisekh.)

Kodwa ukhenketho . Oo, ukuthengiswa kwezinto - ngokwenene oko kwenza le nto isebenze i-3G. (Naliphi na iqela elibandakanyekayo ekuhlanganiseni nasekusebenzeni umsebenzi.) 3G iyichitha malunga ne $ 49 billion ukudala i-$ 28 billion yezigidi zeenkampani. Baya kujonga ukugcinwa ngaphantsi kwesiqhwithi se-Cool Whip.

Enye yamathuba amakhulu okulondolozwa kukutya. Ndiyicinga ukuba inkampani ene-$ 28 yezigidi zemali kwingeniso ine-$ 5 yezigidigidi ezichithwayo. Ukunyaniseka kuthetha ukuba unokwenza okuthile malunga nalo .

Imirhumo, i-payroll kunye nezinto ezinjalo-ezingenakwenzeka (inxalenye enkulu). Kodwa uKraft-Heinz unokulandela loo mabhiliyoni ama-5. Ukuba bacinga ukuba bangafumana i-10% "isisityambo esinyeneyo sokulinda" ngokukhawuleza, loo mali ayi-$ 500,000,000 ngonyaka wokuqala.

Kwaye sibuyela kwi-asterisk. * Ukuba usebenzela enye ye-Heinz okanye i-Kraft yangoku, unokufuna ukuhlaziya ipensele yakho kwaye ufune izivumelwano zakho zokunikezela. Ezi zigidi ezingama-500,000,000 zokugcina imali zivela kwi-balance sheet yakho. U-Heinz-Kraft uza kufikelela kulona njongo:

Qinisekisa ababoneleli

Ukuchithwa ngokungachanekanga sisiqhamo esisezantsi kunazo zonke apha. Izibonelelo zeeofisi, iinkonzo zokhuseleko, ukuhamba, abathengisi bokutya, iMRO, njalonjalo - qaphela.

Unokufuna ukufumanisa ukuba yiyiphi inzuzo ekukhuphisana ngayo kwabanye abantu kwintsimi yakho, ingakumbi abanye ababonelela ngoku. Kwaye ekubeni uHeinz noKraft banamashishini afanayo, abathengisi bokupakisha, abasabalalisi, abaqhubi beempahla, i-arhente yee-ad, abavelisi bemvumelwano -kulo bhokisi, nabo.

Isivumelwano sokunikezela

Uyakhumbula ukuba isivumelwano usayine kunye noHeinz okanye uKraft? Uvuyisiwe kakhulu kuba ngulowo walabo baxhasi ukuba wenze isivumelwano xa kusekho kumshicileli. Unokufuna ukuwufumana kwaye uqaphele isigatya sokuphela.

Ingaba elinye iqela (iHeinz okanye iKraft) lingagqiba ngaphandle kwesizathu? Ukuba kunjalo, ezo zivumelwano abaza kujonga kuqala. Eyona ndlela elula ukuyinquma. Kwakhona, qalisa ukwenza uluhlu lwakho luni na isizathu sokuba uhlale kuluhlu lwabo oluthengiweyo olunikeziweyo lomthengisi.

Umthombo

Ufuna ukuhlala omnye wabaphakeli babo ? Ufuna isahlulo se-$ 28 yezigidigidi? Ewe, kakuhle, ngaba abanye abaxhasi kunye nabanikezeli baxhamla. Nakhu apho baya kuthi, "Ndibonise ukuba kutheni ungowesigxina."

Ukunciphisa ixabiso kuya kuba yinto yokuqala abaza kuyifuna. Ingxelo yomzila wekhwalithi ephakamileyo kunye nexesha lokuzisa uncedo. Kodwa nabo banokukhangela iimvume ezifana nemigqaliselo eninzi yokuhlawula (umnatha we-90 okanye umnatha we-120), isisombululo esisetyenzisiweyo kunye nokubuyiswa kwezinto ezihamba ngokukhawuleza.

Ngoko, ewe, "i-ketchup kwi-mac mac yakho kunye noshizi" iya kutshabalalisa - kodwa kubani abakwi-Kraft-Heinz yokunikezelwa kweenkonzo, umsebenzi onzima (kunye ne-wringing) iqala nje.

Nayiphi na inhlangano ifuna ukunikezelwa kwayo ngokunikezela ngabafuna umthengi wabo, xa umthengi wabo efuna yona-kwaye yenza njalo ngendlela echitha imali encinci kangangoko. Xa isiseko sakho sokuqala esichithayo si-$ 5 billion, kukho umsebenzi omningi ongakwenza.