Naphezu Kwezinto Eminye Ezingatshoyo, Kukho Izinto Ezingenayo Kuphela kwi-eBay
I-eBay kunye ne-Amazon zibini ezithengisa kakhulu iimpumelelo, ukungafani kokusebenza, amava okuthengwa, kunye neentlawulo zingashiya abathengisi badideke malunga nokuba ngubani okhetha ukuyisebenzisa.
Ngaba ufuna uncedo lokugqiba ukuba uthengise kwi-eBay, Amazon, okanye zombini? Nazi izizathu ezi-10 zokukhetha i-eBay kuma-Amazon ngokuthengisa:
1. Uthengisa kakhulu upscale, ekhethekileyo kakhulu, okanye izinto ezenziwe ngesandla. Inkqubo yekhathalogu yama-Amazon ibaluleke ngakumbi ekuthengeni nasekuthengiseni amava.
Ukuba oko kuthengisa kukho kwikhathalogi ye-Amazon okanye efana nento into kuyo, inkulu! Ukuba akunjalo, unokuba neengxaki zokufumana i-eyeballs kwi-Amazon okanye ukufumanisa ungcwatyelwe ekupheleni kweziphumo zophando. Ngomlinganiselo omkhulu, abathengi base-Amazon bathambekele ekukhangekeni iimpahla zabathengi begama, abathengi be-eBay kwimpahla ekhethekileyo okanye iindawo ezizodwa.
2. Ukhangele ukukhwela uphawu, kungekhona nje ukuthengisa. I-eBay's branding potential is not what used it to be (thanks to the introduction of things like eBay's link links), kodwa kwi-Amazon akukho nto yokwenza uphawu lokukhangela. Awunakho "ubukho" kwi-Amazon; abathengi basebenzisane ne-Amazon, kungekhona nawe, kwaye babone ubuninzi bokuba kukho ubungqina beentlukwano phakathi kwabadayisi, kakhulu kunanto into ebizwa ngokuthi "ubuntu" okanye umthengisi "ubunikazi." I-eBay ngakolunye uhlangothi unikeza okulula ukuyisebenzisa kunye nokwenza ngokwezifiso iifowuni zeevenkile kumashishini, inkcazelo yento eyenziwe ngomthengisi kunye namakhasi Awam, kwaye ibeka iiAzisi zelungu lokuthengisa kunye neengxelo zangaphambili kunye neziko kwiintengiso.
Ngeli xesha, abathengisi basoloko begcina ubunikazi kwi-eBay ehlukileyo kwi-eBay, into engenakwenzeka kwi-Amazon.
3. Ufuna ukuguquguquka nokulawula. Kwiintlobo ezininzi ze-eBay abathengisi bahlala bekhululekile ukuthengisa ngaphandle kwele khathalogu usebenzisa izihlomelo ezenziwe ngesandla. Abathengisi banakho ukukhulula ukuthengisa izinto zabo ngeetekisi kunye nemifanekiso abayikhethayo, kungekhona eBay.
Izinto ze-eBay zingathengiswa ngokudideka okuncinci kwiindawo ezininzi ezahlukeneyo zokulungiswa okanye ukuphelela , into enzima kunzima ukuyenza ngempumelelo kwi-Amazon. Abathengisi be-eBay nabo babeke imigaqo-nkqubo yabo yokuthumela, imigaqo yokubuyisela , kunye neentlawulo zokuthumela . Kukho imida kwi-eBay-ukuba uyamkela imbuyekezo kufuneka unike abathengi ubuncinane ngefestile yeentsuku eziyi-14, umzekelo-kodwa kwi-Amazon, imigaqo-nkqubo iminyanzelo kwaye isetyenziswe kuwe, oku kuthetha ukuba imbuyekezo kufuneka yamkelwe kwaye abathengi banemihla engama-30 bawenze.
4. Ufuna ukuthengisa kuzo zonke iindidi. Ezinye iindidi kwi-Amazon (zithi, ezo zihlobene nomthengi ngekhompyutha) azivulelekanga kubo bonke abathengisi. Kunoko, abathengisi bahamba kwinkqubo yokuvunywa ephika abaninzi. Kwi-eBay abathengisi bathengisa kakhulu kunoma yiphi na inqanaba xa bedibana (kwaye bagcine) iimfuno eziphambili zokuba ngumthengisi we-eBay: ikhadi lekhredithi okanye i-akhawunti yebhanki kwifayili kwaye ungenzi iprofayili yakho yangasese ngasese .
5. Ufuna ukungena ngokukhawuleza kwingeniso. Ukuthengisa nge-eBay ngokusebenzisa imali engenayo ye- PayPal ifumaneka ngexesha abathengi bahlawula ngalo. Ingasetyenziselwa ngokukhawuleza naphi apho i-PayPal yamkelekile, okanye naphi na apho i-Mastercard, i-Visa, okanye iintlawulo zeentlawulo zamkelelwa kubadayisi abafake isicelo sekhadi lekharityhulam ye-PayPal yamahhala.
Abathengisi bama-Amazon balinde iintsuku ezili-14 ukuze babone imali ekhutshwe kwi-akhawunti yabo ye-Amazon Payments, ulinde enye iveki okanye ukuze imali ihanjiswe kwi-akhawunti yabo yasebhanki ngaphambi kokuba isetyenziswe.
6. Ufuna ukuthengisa ngokusebenzisa uludwe lwefomati. Awazi ixabiso lentetho okanye ukhetha ukuthengisa ngeendalesi? Ayikho inhlanhla kwi-Amazon, apho uza kufuneka uchaze inani elithethileyo nantoni na othengisayo, ngamanye amaxesha ngaphandle kwesikhokelo ukuba into ayiyinqabileyo. Kwi-eBay, ungabhala uluhlu kwaye uvumele abathengi banqume ukuba kuthengisa kangakanani.
7. Uthengisa izithuthi okanye i-real estate. I-Amazon ayenzi ezi ntlobo zentengiselwano, nokuba. Ukuba uthengisa i-Toyotas kunokuba usebenzise amathoyizi okanye izindlu zokuphanga, akukho sizathu sokuqwalasela i-Amazon. Kwi-eBay, ngakolunye uhlangothi, yindawo yokuthengisa ematye kwiimoto kunye neentengiso.
8. Ufuna ukuthengisa kumazwe ngamazwe. I-Amazon ayinayo ifikeleleke kwihlabathi e-eBay okwangoku, ngoko ke ukuba ngaba abathengi bakho abaziintloko bangabathengi abangenakwenzeka ukuba base-Amazon emazweni (ngokusentshonalanga kweYurophu kunye neChina neJapan, kunye nezinye zezi ndawo zilinganiselwe zabo iikhathalogu eziqhathaniswa nesiza esiyinhloko sase-US), ulunge ngakumbi nge-eBay, esondela ngokufikelela kwehlabathi ngokwenene.
9. Ukhangele indlela esheshayo, elula yokuthengisa. Inkqubo yokuthengisa yokuphela kokuphela kwe-Amazon iyinkimbinkimbi ngakumbi kune-eBay, kunye nemisebenzi ejoliswe ekuthengiseni isayithi efihliweyo kwaye kunzima ukuyisebenzisa. Kukho iinketho zokunciphisa ukulibazisa ezifana ne-FBA (Ezaliswe yi-Amazon) ukucinga ukuba ufuna ukukhuphisana. Ukuqalisa nge-eBay yokuthengisa kulula. Unayo i-akhawunti yePayPal? Ngaba sele unayo ikhadi lekhredithi kwifayile kwi-eBay? Cofa iqhosha elithi "thengisa" uze ulandele impumlo yakho kwifomu yokuthengisa kwaye ungumthengisi kunye ne-inventory esebenzayo.
10. Ufuna ukuthengisa ngaphakathi koluntu. I-eBay ayilona uluntu oluye lwabonga ngenxa yokugxininiswa kwayo kwiminyaka yamuva. Nangona kunjalo, inkqubo ye-eBay yempendulo , iindlela zayo zokugcina izintandokazi (abathengisi, ukusesha, uludwe), iibhodi zeengxoxo , amaqela, i- answer center , kunye nezinye izinto ezifanayo-kunye nokuguquguquka kwabo abathengisi ekudaleni uluhlu kunye nokwenza iingxoxo zithengi- Ukuboleka eBay ukuvakalelwa ngokubanzi koluntu. Ezi zinto zizinto ezininzi (kuquka i-CEO uJohn Donahoe) zithetha xa zibhekisela kwi-eBay njengendawo yokuthengisa i-flea; kukho into eyenzekayo kwi-eBay okanye ngaphaya kwe-eBay ngaphandle kokuchofoza nje "Ukuthenga" amaqhosha kunye nokubuyiswa kweentlawulo.
Konke oku kuthiwa, kubalulekile ukugcina izinto ezimbini engqondweni njengoko unquma ukuba uthengise kuphi: okokuqala, akukho mgaqo ukuba ukhethe enye iplani ekukhutsheni abanye; Okwesibini, kukho ezininzi kwi-e-commerce yelizwe elizimeleyo kune-eBay ne-Amazon, ke qiniseka ukuba uhlole ezinye iindlela , nokuba kunokuba uzibeke kwisigqibo esisodwa okanye ezimbini.