Beka i-Idea Akunakuyifumana
Ngokukodwa xa ungagqithanga kwiimarike zesizwe okwangoku, uya kufuna ibali elinamandla ukuze ufumane umgca wokuqala. Kodwa oko akuthethi kufuneka uhlawule udliwano-ndlebe no-Kanye West okanye ulandele phantsi usosayensi onokunyanga umhlaza.
Jonga kokukujikelezile. Namela oko abahlobo bakho bathetha ngako. Funda iphephandaba lakho lendawo yonke imihla (ukuba iphephandaba lakho lendawo yiNew York Times okanye iChicago Tribune, khangela i-Newspaper Links ukufumana amaphepha amancinci ngamacandelo ombala wendawo kunye nezinto ezinokudlala kubaphulaphuli belizwe). Umnxeba wam wokuqala wokuqala? Ibali le-Ladies Home Journal elithi "Indlela Senza ngayo" ikholomu malunga nesinye isikolo, uthisha oneminyaka engama-20 owathatha umntwana okhulileyo waza waphela ukutshata nomntu osebenza naye kunye neentathu. Ukunyamekelwa kwabazali, ukuzalwa okuhlukahlukeneyo kunye nothando kwiindawo ezingafunekiyo-iphupha lamaphephancwadi amabhinqa. Kwaye ndaqala ukuva malunga nesifundo sam kwiphepha elincinane kwidolophu.
Yazi uMagazini
Funda ubuncinane imiba emithathu ye-back (edla ngokufumaneka kwilayibrari ukuba awukwazi ukulinda iinyanga ezintathu ukukhahlela). Ndiyazi ukuba ulivile ngaphambili, ndiyazi ukuba kuyaqondakala. Kodwa into endiyithethayo, uyayazi loo magazini. Yazi igama lecandelo lakho ngcamango yakho ingena kuyo, yazi inani legama eliqhelekileyo lezinto kwilo candelo, yazi ithoni yezwi eli phephancwadi elisetyenziswayo, ukwazi ukupela igama lomhleli.
Kulungile kwi-masthead; akukho sizathu.
Phakamisa i-Sweet Spot
Abahleli abadibeneyo yinqanaba eliphantsi eliphantsi labasebenzi beemagazini. Baxhaswa ngokukhawuleza, kwaye banikela amabali okokuqala ngqa kwimisebenzi yabo yamaphephancwadi. Oko kuthetha ukuba bakhangele abalobi abatsha, ababhali abangabathumela imibono esebenzayo (kwaye ibenze ibukeke kakuhle kubaphathi babo).
Ukuba awuqinisekanga ukuba ubani ohlela icandelo ofuna ukuyibeka-kwaye njengoko sele sisekile, uyayazi icandelo olubekayo-thumela le ngcamango kumhleli onxulumene naye. Abahlali bathatha uxakeke njengabahleli abakhulu, ngokubanzi, kwaye banxanele ukwakha isitezi sabo sabalobi.
Flatter, Flatter, Flatter
I-Google igama lakho lomhleli. Ngaba unayo incwadi? Yifunde! Okanye khankanya indlela okhangele phambili ukuyithatha. Ngaba ubhale / wabhala into ebalulekileyo kumcimbi wokugqibela wenyanga? Yazi oko. Gqabaza ngayo. Ukuba unolwazi olungeniswayo kwisingeniso sakho ("Ndiyathanda ukuhlaziywa kwecandelo lakho," "Ibali lakho kumcimbi ka-Agasti malunga nokuhlukana kobuhlobo kwakunengqiqo!") Unengqalelo yomhleli.
I-Pitch nge-imeyile
99% yexesha, i-elektroniki yindlela ehamba phambili yokuhamba. Akunjalo njengenxeba njengefowuni; akunakwenzeka ukuba uphelele kwi-imeyile ye-imeyile njengombuzo wokukopisha. Ngaphezulu, ikhululekile.
Landela, kodwa Ungabi Nomsindo
Ndiyazi ukuba ukuthumela iingcamango kubahleli ngezinye iinkhathi kunokuziva ngathi ukumemeza emgodini omnyama. Nantsi indlela yam yokugudla: Emva kweveki ezimbini kungekho mpendulo, zikhumbuze umgca wakho. Emva kweeveki ezintathu, zikhumbuze umgca, kwaye khankanya ukuba ukuba ungayiva kubo ngeveki, uya kuthatha ukuba abanomdla, kwaye uya kuhambisa i-pitch ukuya kwezinye iindawo.
Yitsho konke oku kakuhle kwaye ngokusemthethweni, ngokuqinisekileyo.
Oku kungaba nolwazi oluninzi lokungena kulo, kodwa nalu icebiso lam kwiSigaba esisodwa: Cinga ngombono wembali ngekona ethile kunye neyitheyibhile, uze utshise isitolo sencwadi ukuze ukhangele amaninzi amanqaku (amaninzi awunakuva , kodwa oko kuhlawula i-$ 1 / igama kunye nokunye!) kwaye ufumane i-niche efanelekileyo yengcinga yakho. Phinda ufunde imiba embalwa yeemagazini kwilayibrari ukwenzela ukuba uqiniseke ukuba unemixholo yabo kunye nobuntu phantsi, fumana amagama abahleli kwi-masthead, hlaziya olu luhlu lweengcebiso kunye ne-imeyile kude!
Ibhonasi: Izixhobo ezimbini eziyimfihlo (zombini zifuna ukubhalisa; zombini zifanelekile, kwimbono yam):
- I-MediaBistro ethi "Indlela yokuPhamla" inqaku elincinci, ukuzaliswa kwenkonzo kunye nokwazisa ngokukhawuleza.
- I-Mastheads.org ithumela uluhlu lwabasebenzi bokugqibela, kwakunye needilesi ze-imeyile.