Uze Ungaboni ukuThengisa njengeSebe
Xa ufika kuwo, wonke umntu kwinkampani yakho ungumthengisi. Ukusuka kumntu owamkelekileyo owathi ilizwi lakhe liyinto yokuqala, abathengi bakho bakuva, kumntu onikezelayo ongasemva kokuphela kokubona kwayo, bonke abaqeshwa bakho badlala indima ebalulekileyo ekuqaliseni imizamo yokuthengisa .
Iinkampani ezilungileyo ziphazamisa wonke umsebenzi ngokuhlonipha impilo kumthengi ukwenzela ukuba inkampani, kuyo yonke indawo yokudibanisa nayo ine-market yayo, iyazi indlela yokuthengisa ngayo.
Uze Ulandelele Ulandele iMithetho engama-90
Abathengi bakho, ithemba, kunye neengqungquthela (abo bathengisa ishishini indlela yakho) kufuneka bakuve kuwe zonke iintsuku ezingama-90. Abantu baxakeke kakhulu ukuba bangazikhumbuli ngenye indlela. Ukuba awuwulandeli ulawulo lweentsuku eziyi-90, usengozini ukukhwaza phantsi nayiphi na umncintiswano wakho owenzayo.
Hlonipha iMfundiso yoTinkering nayo yonke Intliziyo yakho
Ukuba unomntwana oneminyaka engama-70 onjengam, ukhumbule iqela eliphumelelayo lamatye, iFleetwood Mac. Kodwa ndiya kukubhankqalaza ukuba wayengazi ukuba impumelelo yabo yobusuku yayibonakala kuphela emva kweminyaka yokunciphisa. Eqinisile, ngaphambi kokukhululwa kwee-albhamu zabo zee-albhamu, zikhuthazekanga zingekho ngaphantsi kwe-14 zenguqu zabasebenzi kwiminyaka eyi-10. Ekuthengiseni, njengokwi-rock kunye ne-roll, impumelelo yokuthengisa ayinakwenzeka ngokukhawuleza.
Ungayeki ukuyeka
UMoses namaSirayeli bajikeleza entlango iminyaka engama-40 bengalahlekanga. Unetyala kuwe (kwaye mhlawumbi noMoses) ukuba uzame nayiphi na inkqubo entsha yokumaketha ubuncinane kathathu ngaphambi kokuphosa ithawula. Ithemba lakho lingaba liphuma kweli lizwe okokuqala xa ugijime kwaye ulandele umama wakhe ogulayo wesibini.
Ukuphindaphinda ngumhlobo omthengi kakhulu.
Uyakukutya Ukutya kweNgcaciso yakho yokuPhepha
Abaxhasi baba nethemba, abaza kuba abathengi. Kwaye aba bathengi ke bavelise ukuthunyelwa kwabo abadala amathuba amaninzi kwaye umjikelezo uqala kwakhona. Kwiminyaka yeminyaka, le nkqubo yokuthengisa (eyaziwa nangokuthi i-funnel funnel) ilawulwe imisebenzi yokuthengisa kuzo zonke iinkampani, kwaye ndiziva ndikhuselekile ndithi iya kuqhubeka enye enye iminyaka.
Khawukhumbule ixesha lakho lokuthengisa ngokuzigcina liyingcwele
Iiprogram zokuthengisa eziphumeleleyo azithathi ihlobo, kwaye azidalwanga "xa ndibe nexesha." Kufuneka wenze ixesha. Ndiyifumene kukunceda ngokukhawuleza ukudweba ngosuku kunye nexesha nganye ngeveki ukusebenzela imisebenzi yokuthengisa. Kwimi, ngoLwesihlanu ntambama; ngawe, inokuhluka. Kodwa nawuphi na usuku kunye nexesha olikhethayo, lihloniphe ngentliziyo yakho yonke.
Uyibeka i-Jettison One Programme rhoqo ngonyaka
Andikwazi ukubala inani labathengisi abaxinezelekileyo ndibonile ngaphezu kweminyaka eyi-15 edluleyo. Njengomsebenzi emva komsebenzi wongezwa kwiiplate zabo, akukho nto isuswe. Yeka lo busuku kanye, kwaye uchaze umsebenzi omnye wokuthengisa ngamnye unyaka ukuphelisa. Ngokuqhelekileyo, umntu uqhubeka enza umsebenzi (umzekelo, ukukhupha ingxelo), kodwa akongezeli ixabiso.
Ukuphelisa omnye umsebenzi wokuthengisa ngonyaka; impilo yakho incike kuyo.
Uyi-Not Cut Cut Marketing Spending Ngethuba leSlow
Ucwaningo lwe-McGraw-Hill luhlalutye iinkampani eziyi-600 kunye nokusetyenziswa kwemali. UMcGraw-Hill wagqiba ekubeni loo mafemu aye agcinwe okanye akwandisa ukukhangisa kwabo ngexesha lokudlulela kwezomnotho azincoma ukukhula kweentengo ze-275% kwiminyaka emihlanu ezayo. Kodwa ezo nkampani eziqhekeza ukuthengiswa kwazo zibone ukukhula kweentengiso kwiminyaka emihlanu ezayo ye-19% kuphela. Lilixesha elifanelekileyo lokuthengisa ishishini lakho? Lonke ixesha.
Uze Uzukise Abasebenzi Abaphumayo
Ndake ndineklayenti lokuhamba kwezoshishino liqhuba ingxelo ebonisa apho iindawo zabo zokuthunyelwa kuzo zivela khona. Icandelo lesibini eliphezulu lalingabasebenzi bokuqala. Kuye kubakho abathengisi beeholide babuza aba basebenzi bexesha elide apho babekwazi ukubhala iphakheji yeVegas njengokuba ummelwane ayeve ngako, kwaye abasebenzi basekuqaleni babebhekiselele kumqeshi wabo omdala.
Xa uphatha abasebenzi bakho abashiya ngeqondo lokuthanda, banokuthi bajike kwi-sales force yakho engakhokhelwa kwaye batyelele ibhizinisi indlela yakho.
Uyakubonga Ngamaxesha amaninzi
Ngokubuhlungu kukuba, siphila kwiminyaka yobudala. Kodwa umthengisi we-savvy angenza inxalenye yakhe ukuzisa abantu kwilizwe elingaqhelekanga. Phakathi kweendlela ezininzi zokubulela abathengi banokubulela amanqaku, izatifikethi zesipho, kunye nexabiso lokutya kweentsuku ekuthiwa zimbalwa nje. Oku kubonga akudingeki ukuba ube ngumbukiso. Qinisekisa ukuba unombulelo onobuhle kunye nokucingisisa, kwaye ububele buya kugqitywa ekugqibeleni.
Ngokuqinisekileyo, sonke siyawaphula le miyalelo ngezikhathi ezithile kwaye siphelo sifuna ukuxolelwa. Kodwa ukuba uhlala uqhekeza le Mithetho Eyishumi yokuThengisa, ubeka ingozi kwi-exodus-umthengi wokufuduka.
Ehlelwe yiLaura Lake