9 Amanyathelo okuphuhlisa i-Identity

Ukuze uthengise nayiphi na into-umkhiqizo, umntu, umbutho, okanye ingcamango-kufuneka uqale uchaze uphawu lwakho. Xa usichaza i-brand yakho uza kukwazi ukudala isiseko kuzo zonke iinjongo zakho zokuthengisa kunye nezicwangciso. Incazelo yakho yempawu isebenza njengenduku yokulinganisa xa uhlola nayiphi na, kunye nayo yonke, izinto zokuthengisa , ukusuka kwi logo yakho ukuya kumbala weekhadi lakho loshishino.

Cinga ngokudala ubungqina benkampani ngokuphathelele ukwakha indlu.

Uyakha indlu ukusuka kwisiseko phezulu. Ukuba isiseko asinamandla, yonke indlu iya kubandezeleka. Ngaphandle koko, i-identity brand yakho yintoni ekwahlukana nawe ukhuphiswano lwakho emehlweni omthengi.

Ukuqala inkqubo oya kuyidinga ukuyikrha ixesha elithile (ngokunyanisekileyo nangengqiqo) uphendule imibuzo e-9 ingezantsi. Olu hlalutyo luza kukunceda udale ubume bobugcisa obukhethekileyo oziva ukhululekile.

Masiqalise

1. Ziziphi iimveliso kunye / okanye iinkonzo ozenzayo? Ziziphi iimpawu zeenkonzo kunye / okanye iimveliso ezinikezwayo? Qinisekisa ukuba ube ngqo njengoko kunokwenzeka. Ngokomzekelo, musa ukunika iinkonzo zentlalo yoluntu. Yithi ungochwepheshe we-PR kunye nobuchule kwezobudlelwane beendaba.
2. Ziziphi iimpawu eziphambili zemveliso kunye neenkonzo? Ziziphi iimpawu eziphambili zenkampani yakho? Xa ucinga ngezinto ezixabisekileyo, cinga ngento ebaluleke kakhulu kuwe nabaphulaphuli bakho. Oku kubaluleke kakhulu kwimibutho engekho inzuzo.

1. Iyintoni imishini yenkampani yakho? Oku kudla ngokuba ngumbuzo wokuziphatha kunye nemigangatho.
2. Iyintoni inkampani yakho ngokukhethekileyo? Nentsingiselo, yiyiphi i-niche yakho? Ngokomzekelo, ukuba uthengisa iibhasikiti zesipho, mhlawumbi uhlolisise kwiibhasikiti zesipho seeholide okanye ushizi kunye nezikheki zesipho sesiqhamo.
3. Ngubani na umlindo wakho weentengiso? Oku kuquka ukuchonga abo bakhangayo kwimveliso kunye neenkonzo. Ngokomzekelo, ukuba ujolise kubahlali abadala, ngabaphulaphuli abachazwe kakuhle kakhulu, abaneminyaka yobudala.

1. Yintoni umgca wethegi kwenkampani yakho? Uhlobo luni logijimi lwakho lweetekline lokuthumela kumathuba akho? Ayikho yonke inhlangano ene-tagline, kodwa ukuba ufuna umgca wethegi, yigcine imfutshane kakhulu.
2. Emva kokuba uphendule imibuzo yokuqala yesithandathu, yakha ubuntu kwenkampani yakho ebonisa ngokucacileyo iimveliso okanye iinkonzo zakho. Buza, yiziphi iimpawu ezahlukana nawe ukhuphiswano? Ubuntu benkampani yakho entsha, yendalo, izandla, ukudala, amandla, okanye eyinkimbinkimbi?
3. Ngoku ukuba udale ubuntu (oko kukuthi, i-identity) yithuba lokuba wakhe ubuhlobo kunye nekhredithi yakho ekujoliswe kuyo njengoko kuchazwe kwisinyathelo esithandathu. Ubuntu bakho buyasabela njani kubaphulaphuli bakho beentengiso? Ziziphi iimpawu ezibonakala kubaphulaphuli bakho? Ziziphi iimpawu kunye neempawu ezenza ingqalelo kwiingxaki ezinokwenzeka?
4. Okokugqibela, hlaziya iimpendulo kwimibandela engenhla uze wenze iprofayili yakho. Chaza ubuntu obakhetha amagama oya kusebenzisa xa ubhala i-biography yakho okanye uchazela umntu osebenza naye ukuba kutheni ibhizinisi lakho lihlukile. Yenza ubuchule.

Iingcebiso

1. Gxininisa njengelayisi kulaba bantu abajolise kuyo ekuphenduleni umbuzo ngamnye kuba konke ukufikelela kubantu abalungileyo. Ukuba ufuna ukufikelela kwabakudala, awuyi kuzimisela njengomntu othanda ukuhlangabezana nabaxumi ngokuvakalayo, imivalo ebanzi

1. Gcina umkhondo walo msebenzi kwincwadi yeencwadana ngokukhethekileyo ekujoliswe kuPhuhliso lweBrithani lwenkampani yakho.
2. Ngaphezu kwakho konke, nya niseka xa uphendula le mibuzo okanye uya kulahlwa ithuba lokuchonga oko kwenza inkampani yakho ibe yodwa.