Usebenzisa njani amajelo asekuhlaleni ukuze ukhuthaze ishishini lakho ngaphandle kokukrazula iinwele zakho? Ngaba kufuneka ube kwi-Facebook, Twitter, Instagram, kunye no-Snapchat ukuze uqaphele? Le yimibuzo yeemfuno ezibhekiselele kubasomabhizinisi abafuna ukunyathela iinyawo zentlalo. Kodwa musani ukoyika! Imfihlelo yindlela ekulawula ngayo ukuhlala kwakho kweendaba zoluntu.
Ndiza kubonakala "kwi-bootcamp ye-media bootcamp" ngoJuni, kwaye sele ndicelwa ngamacwecwe okuphucula izixhobo ekulawuleni imidiya yoluntu ngempumelelo. Nazi izicwangciso zam eziphambili:
01 - Gxininiswa
Impazamo enkulu kakhulu abasomashishini benzayo bacinga ukuba kufuneka "benze" yonke inethiwekhi yentlalo yeendaba, ukusuka kwi-Facebook ukuya kwiPinterest kwi-Twitter.
Enyanisweni, amaninzi amashishini amancinci athola impumelelo ngokugxininisa imizamo yabo kwintanethi enye apho banomuva wokuba bayakwazi ukufumana abathengi ngempumelelo. Iindawo ezininzi zokutyela zihamba kwi-Instagram. Abacebisi banokufumana impumelelo yokuthumela izithuba zeblogi kwi-LinkedIn.
Isisombululo? Cinga ngeenjongo zakho ngokweziphi amanethiwekhi amaninzi anokuzihambelana nazo.
Nantsi ingqungquthela yamanye amanxibelelwano asekuhlaleni:
02 - Ukuzenzekelayo
Uninzi lwezixhobo ezikhoyo ukuzenzekela ngokuzenzekelayo ukuthengiswa kweendaba zoluntu, kuquka iHootSuite, i-Tweetdeck, i-Sprout Social and Buffer. Basebenzise ukucwangcisa ukuhlaziywa kwakho kwaye ubone ama-analytics malunga nokusebenza kweeakhawunti zakho.
Enye indlela enkulu yokuzikhethela yi-IFTTT.com, eyenza "zokupheka" zokuphindaphinda imisebenzi ye-intanethi. Umzekelo, ukuba ungathanda umfanekiso owuthumelayo kwi-Twitter ukuba uthunyelwe kwi-Facebook ngokuzenzekelayo, okanye unayo nayiphi na imifanekiso yezentlalo zezentlalo zigcinwa ngokuzenzekelayo kwiDropbox, IFTTT.com inokwenza oko.
03 - Ukulandelela i-Influencers yakho
"Imephu yempembelelo" yincwadi ehleliweyo ekuncedeni ukuchonga nokulandelela abaphulaphuli abaya kwenza impembelelo enkulu kwi shishini lakho. Kuyixwebhu lokucwangcisa eliza kukunceda usebenze isicwangciso soqhagamshelwano sobambiswano loluntu. Impembelelo yakho imephu ibheka imibuzo efana nale:
- Ziziphi iindwendwe okanye iimpapasho ezibalulekileyo kwishishini lam?
- Ngubani okhuphiswano lwam?
- Ngoobani abancedisayo?
- Xa abathengi bam basebenzise amajelo aseburhulumenteni, ziphi uhlobo lwemiqathango abayisebenzisayo?
04 - Ukulandelela nokuHlola
Uya kufuna ukuhlalutya rhoqo ukuba ingaba imisebenzi yakho yokuthengisa imidiya yoluntu ivelisa iziqhamo.
Ukuze wenze oko, qalela okokuqala ofuna ukulandelela - abalandeli abatsha, ukuthandwa, ukuthetha, izimvo, njl.
Emva koko wenze isigqibo malunga nexesha ofuna ukuyilandela.
Unokuthembela kuma-dashboards ahlalutyo azayo kunye namaqonga e-software afana neHootSuite, Tweetdeck, i-Sprout Social and Buffer, okanye ukwakha iingxelo kunye ne-analytics ngqo kwi-akhawunti yakho yemidiya yoluntu.
Ngaba ubona ukuzuza kwiindawo eziphambili ozibekela ukulandela? Ukuvelisa rhoqo iingxelo ukulandelela nje loo nto.
05 - Yenza ixesha lokuzama
Kubonakala ngathi yonke imihla, inethiwekhi entsha yentlalo ithatha ihlabathi ngokuqhwithela. Yingakho kubaluleke kakhulu ukwakha kwithuba elincinane lokuzama.
Phuma ukuhanjiswa kwevidiyo esuka kwifowuni yakho yeselula - kwiinyanga ezimbalwa ezidlulileyo kubonakala ngathi kuba ngumsindo. Kwaye akumangalisi. Njengoko iinkonzo kunye nemidiya yedijithali iyaziqonda ngokubanzi kwimidiya yokusakaza, amathuba okuvulwa yividiyo ebonakalayo iyanzima. Ukususela kwiindaba eziphucukileyo ukuya kwiindawo eziphefumulayo kumanyathelo okuqala emntwaneni, bukhoma ividiyo inokudibanisa abaphulaphuli beendaba zoluntu kwihlabathi jikelele.
I-Instagram, iVini kunye neTumblr ingaba nezixhobo ezinamandla ezandleni zabashishini abazama ukufumana umyalezo wabo. Ngelixa bahlanganyela amaninzi amaninzi kunye noonxibelelwano olunzulu lwezentlalo ezidlulileyo, i-Facebook kunye ne-Twitter, amanethiwekhi amaninzi aneenkcukacha ezininzi.