Ngaphandle kweMcdonald's, kukho imfazwe eqhubekayo yokuma kwindawo yesiBini-ngamanye amaxesha, ngezinye izihlandlo nje kuphela, phakathi kweBurger King noWendy.
Ngaphezulu kweminyaka, isithuba sabo esinobudlelwane ngokubaluleka, inzuzo kunye nezinye iimitha zamatriki zibonakala zibuyela emva. Nangona i-Burger King iye yahlala iindawo ezininzi kuneWendy's, isiqalo sabo kuluntu luye lwaba yinto ekhuphisana kakhulu, kunye namacala omabini ngamaxesha ahlukeneyo akwazi ukubiza ibango elithi "# 2 indawo".
Big Three
Phakathi kwe "Big Three," akukaze kubekho umehluko omkhulu kwizinto ezinikwe kwimenyu. Ngokungafani noMcdonald's kunye noBurger King, uWendy akanalo isicatshulwa "sesignesha" njengeBig Mac okanye i-Whopper. ukubeka phambili umrhumo onamandla ngakumbi weenkukhu zesandwich yenkukhu phambi kokuncintisana kwaso mbini, kodwa oko kuye kwalingana. Ukwahlukana okukuphela kweyona nto uWendy ayenayo ngaphezu kweminye imilenze emibini ye-"Big Three" isithuba sokuthi usebenzisa i-patties square. wabuza uDave Thomas , umsunguli weWendy, ukuba kutheni basebenzisa i-patties square, wayeyiphendula ngokuthi, ubuso obunxantye, "Kungenxa yokuba uDave Thomas akayinqumki" ngaphambi kokukhawuleza ngokukhawuleza kunye nokunyamezela kwakhe.
U-Dave Thomas usenokuba wabiza inkampani yakhe emva kwentombi yakhe uMelinda, kodwa uphawu lukaWendy lwalufana noDave ngokwakhe. Umbono wakhe wawukutya okuphezulu, okwenzelwe ukuba kwenziwe. Waqala umsebenzi wakhe njengomkhangeli kwindawo yokutyela ekugqibeleni waba ngu-Kentucky Fried Chicken franchise. UDave wenyuka ngaphakathi kwe-KFC, ekugqibeleni esebenza ngokusondeleyo kunye noColonel Harland Sanders ngokwakhe, ngaphambi kokushiya ukuvula indawo yakhe yokudlela yaseWendy ngoNovemba ka-1969.
Ngethuba lokusebenza kunye noColonel Sanders, uDave wasebenza kanzima ekuncedeni ukubonakaliswa kwegama, ukuqonda ukuba umthengi okholelwa ngakumbi kwi-brand yakho, banokunyaniseka ngakumbi kwi-shishini lakho. U-Dave wacebisa ukuba i-KFC inciphise imenyu yabo ukuze inkampani ingagxininisa kwisitya sokutyikitya esiya kubahlula ngokuchasene nabo. Kwakhona wagxininisa uColonel ukuba avele kwiimveliso zentengiso, ekholelwa ukuba ukuba umthengi wayesazi kwaye wayenxulumana naye, babeya kuba nako ukuhlakulela ubume. Lezi zifundo uDave azisa nazo kuWendy's, kwaye zizathu eziphambili zokuba kutheni i-brand iphumelele kangaka.
Ngo-1980 kukho i-2000 yakwaWendy ehlabathini lonke, kwaye uWendy wayeqale ukwandisa amazwe ngamazwe ngokuvula indawo eJapan. Iminyaka emine kamva "Uphi na inyama yenkomo?" Isiqubulo saba yintsikelelo yesizwe, wabeka iWendy kwimaphu ngendlela abangacinga ngayo ngaphambili. Njengoko iWendy yaqhubeka ikhula ngaphakathi nakwamanye amazwe, amandla eenkwenkwezi kaDave njengoko ubuso benkampani baqhubeka bekhula. Ekugqibeleni uDave wasebenzisa imali yakhe nodumo ukuze avule iDave Thomas Foundation yoKwamukelwa, eyadala ukuba athole "amakhaya angunaphakade, anothando abantwana abantwaba." Njengomntwana owamkelweyo, le nto yimbangela eyayisondele kwaye ithandeka entliziyweni kaDave.
Ngo-2002, uDave wafa emva kweminyaka elishumi yokulwa neCarcinino Cancer. Washiya emva kwelifa elimangalisayo lokufudumala, ukupha, nokusebenza kanzima. Ukususela ekufeni kwakhe uWendy uye waqhubeka esebenza njengomnye wemisebenzi yokuthengiswa kwemali, kwaye uhlala kwisithathu kwi "Big Three" ye-burgers. Umyalezo kaDave Thomas wawulula. Wanikela ukutya okunokubakho okudala okunokubakho abantu abanokudala, kwaye sele sele isebenze.
I-Wendy's Franchise Information
Uphawu lweWendy luhlala lomelele kakhulu. Ngenxa yeso sizathu, i-Wendy idinga i-$ 500,000 kwizinto eziphathekayo kunye ne-$ 1,000,000, kwaye utyalo-mali olupheleleyo luphakathi kwe-$ 2,000,000 kunye ne-3,500,000 yeeRandi, konke oku kukusezantsi okanye kwiphondo, okwenza ingqiqo enjalo. Intlawulo yokuqala ye-franchise, leyo iWendy ibhekisela kuyo ngokuthi "Intlawulo yoNcedo lwezobuchwepheshe," i-$ 40,000, ngekota eli-20, i-4% yeeNtlawulo zeeNkokeli, kunye ne-3.5% yemali ye-Ad Fund.
- Utyalo-mali lokuqala: i-$ 2,000,000 ukuya kwi-3,5000,000
- Imfuneko yeCash Quash: i-$ 500,000
- Isidingo esibalulekileyo: $ 1,000,000
- I-Franchise Fee: $ 40,000
- Iimali zolawulo: 4%
- I-Ad Fund: 3.5%