I-Trademark Dos ne-Donts
Indlela yokudala i-Trademark
1. Gweba iimpawu zorhwebo ezingabhaliswanga.
Akukho phulo lokutshala imali kwi-trademark ukuba awukwazi ukubhalisa.
Ukubhalisa uphawu kukukhusela kumashishini, kuqinisekisa amalungelo akho yobunikazi kumakishi, kwaye kwenza kube lula ukunyanzelisa amalungelo akho kwiikopi. Ezinye iindidi zamagama zinzima ukuba zibhalise kwaye kufuneka zikhunjulwe, njengoko zichaziwe ngezantsi.
2. Gwema amagama athetha ngokucacileyo.
Amazwi achaza uhlobo okanye umgangatho weempahla okanye iinkonzo ezithengiswa ngamanqaku avumelekile ukuba abhalise. Ngenxa yoko, umqondiso othi "i-Cold Beer" ekusebenziseni kunye neziyobisi ezingenakukwazi ukubhaliswa kuba ichaza imveliso ekuthengiswa ngayo. Ukuba ubhalisiwe, kuya kuthintela nawuphi na umntu ukusebenzisa amagama "kubanda" kunye "nobhiya" ukuchaza isiphuzo sawo malt.
3. Gweba amagama.
Amagama amaninzi ngokuqhelekileyo akakwazi ukubhaliswa njengeempawu zokuthengisa. Umqondiso "Wilson Power Boats", umzekelo, lukhethi olukhethiweyo lwe-trademark kuba uWilson uyinobumba kunye nalo lonke uphawu lichaza.
4. Gwema iimpawu zokuthengisa ezididekayo.
Iphawu lokuthengisa elidibanisa ngokufanayo negama lokuthengisa elibhalisiweyo sele lingabhaliswa.
Umqondiso "I-Sun-Screen" ayikwazi ukubhaliswa ukuba uphawu lokuthengisa "Sun Screen" luye lwabhaliselwa uhlobo olufanayo lwemveliso, umzekelo. Ukukhangela kwiDatabase ye-US Trademark Database okanye iDatabase yaseCanada ye-Trademark Database. Ngaphakathi, ungasesha i-Australia, i-United Kingdom, iNew Zealand, i-European Union (i-EU) kunye ne-Japan yolwazi lwezentengiso.
5. Gwema amagama aqhelekileyo.
Injongo kukukhetha uphawu lokuthengisa olukhethekileyo kwaye luhluke ngokusemandleni, ngoko ugweme amagama angamazwi. Imizekelo yemigqaliselo yesiqulatho ibandakanya "uhlaza, ophakamileyo, waseCanada, iMelika, i-deluxe, igolide, i-premium" kunye nabanye abaninzi. Ukuba ufaka amagama aqhelekileyo kwisiqinisekiso sakho, uqinisekisa ukuba udibanisa kwisihlwele, ungayi kuphuma phambi kwawo.
6. Gwema ii-Letter Acronyms (TLAs) kunye namanani.
I-IBM, i-CTV, ne-AT & T ziyimpawu zokuthengisa ezihlukile ngenxa yokuba abanikazi babo baphelelwe ngamashumi amabini eedola ukuze benze amanqaku adumile. Nokuba uphawu lokuthengisa olubi luyakwazi ukudunyiswa ukuba ulahla imali eyaneleyo.
Kodwa izibongo zikhuni ukukhumbula, ngelixa amagama, ngokugqithiseleyo amagama athile, akhunjuzwa. Ngenxa yoko "i-ELS Software Solutions" ayinakukhunjulwa njenge "Silicon yaseVolc." Ngokufanayo, gwema ukusebenzisa amanqaku kwindawo yokuthengisa njengoko bevame ukukhunjulwa. Kuyinyaniso ukuba kukho inani elincinci le-acronyms engasetyenziswayo, ngoko kukho ithuba elihle lokuba igama lakho leetekisi ezintathu liyadideka nomnye umntu.
7. Sebenzisa amagama asetshenzisiweyo.
Amazwi angenayo ngamazwi angenakho nakuphi na ulwimi, ngaphandle kwegama lakho lokuthengisa. Imizekelo ibandakanya i-Spandex, i-Exxon, i-Kodak, i-Viagra kunye nezinye iimpawu zokuthengisa ezidumileyo.
Amazwi angenayo ayilungileyo ekusebenziseni njengezimpawu zokurhweba kuba azichazi kwaye zivame ukuhluka. Unokwenza igama eliqulunqwe ngokuhlanganisa nje iindawo zamanye amagama. Umzekelo, iMicrosoft inxulumene ne "microcomputer" kunye "nesofthiwe."
8. Zama amagama ezityalo okanye izityalo.
Igama lezilwanyana kunye nezityalo livame ukukhunjulwa kwaye, xa lisetyenziswe ngokufanelekileyo, lingadlulisela umfanekiso omhle ngelixa lisahluke. I-Apple iikhomputha, i-Tiger ngqo, ne-Ford Mustang ziyimimiselo emihle.
9. Ekugqibeleni, qinisekisa ukuba igama lokuqala kwikarhwebo lakho lihlukile njengoko kunokwenzeka.
Kufuneka ukuba ungeze amagama achazayo kwi-trademark ukuze adlulise oko kuthengiswayo okanye kuthengiswa ngokubambisana nomakisha. Ukuba amagama aqhelekileyo kufuneka afakwe, uqinisekise ukuba igama lokuqala lomqondiso lihlukile kwaye liyingqamaniso ngangokunokwenzeka libaluleke kakhulu.
U-Elias Borges ngummeli we-patent kunye nomthengisi kunye ne-patent ebhalisiweyo kunye ne-arhente yerhwebo kunye ne-firm firm ye-Borges & Rolle LLP eToronto, eCanada.