Kunikwa ukuba amanye amaphepha eendaba okanye amajelo eendaba ezifana neengcebiso zezeendaba kunye nokukhutshwa kogcino zigcinwa zifutshane kwaye zincinci.
I-backgrounder inikezela ngolwazi olungakumbi kumlobi-ntatheli okanye ngaphandle kweendaba ngaphandle kokunciphisa ukufundeka okanye ifomathi esemgangathweni ye-advisory media okanye release release.
Indlela yokubhala i-Backgrounder
Ukuze ubhale i-backgrounder, qalisa ngesingeniso esifutshane kwisihloko esisondeleyo. Emva koko, faka imibhalo engezantsi ngokusekelwe kwingcaciso eyongezelelweyo ongathanda ukubonelela ngeendaba. Eminye imizekelo yeempembelelo eziqhelekileyo ze-backgrounder okanye izigatshana zidweliswe ngezantsi. Okokugqibela, gcwalisa ulwazi olufanelekileyo phantsi kwecandelwana zakho.
Ekubeni amaninzi amanqaku akho aza kujoliswa kwimibutho yabezindaba, bhala i-backgrounder ngokwe- style ye-AP . Gcina ukhumbule ukuba ubhala kubasebenzi abaxakekile, ngoko-ke sebenzisa ngokubanzi imifanekiso kunye neefayile ezibhekiselele lula. Uphando lwakho lunokubandakanya udliwano-ndlebe nomxhasi wakho okanye amanye amalungu enhlangano; ngaphandle kophando kufuneka kucaciswe ngokubanzi kwi-backgrounder, njengoko intatheli ziza kufuna ukulandelelana kwaye ziqinisekise ulwazi lwakho.
Cinga ukuhlela i-backgrounder esekelwe kwi-media yakho. Cinga ngoobani umcimbi wakho ogqithiseleyo wejelo kumcimbi okanye uqalise usebenze, kwaye uqwalasele ukuba ngaba banomdla kwiimbali zesiganeko sakho, indima yabantu ebantlangeni, okanye ukusetyenziswa kweendawo umsebenzi osebenzayo (ukwenzela oku ngakumbi kula macandelo, funda kwisigatshana esilandelayo!).
Nangona iziphakamiso zingentla, abavela kwimimandla-njengamacandelo onke ajoliswe kwiintatheli - mabagcinwe mfutshane. Into yokugqibela umlobi we-PR ofuna ukuyenza ilahlekelwa ngumdla weendaba!
Icandelo leNgqungquthela
Amacandelo anomxholo wesigxina singabandakanya imbali yentlangano, isiganeko okanye isihloko esilandelayo, iinkcukacha ezisebenzayo okanye ezinye iinkcukacha, amagama, iinkcazo kunye neziqinisekiso zabasebenzi abalulekileyo ngaphakathi kwintlangano, iingxelo ezithe ngqo malunga nokuba isiganeko okanye ukukhishwa kuyasebenza kwaye kufanelekile kumjikelezo weendaba namhlanje (kunye ngokubanzi), i-geographical okanye idatha yoluntu enxulumene nombandela, kunye neembalo ezithandekayo, ezithandayo ezithatha intatheli ukuba zenze ibali labo.
Abalobi beFreeelance kunye ne-Backgrounder
Ababhali be-Freelance banokuhlangabezana nesidingo sokuba babhale i-backgrounder kubaxhasi abafuna ukunikwa ingqalelo kwimidiya, nokuba ingaba yi-start-up, ingeniso inzuzo okanye ishishini ngokubanzi. Unokuqeshwa ukuba ubhale nje umgca, kodwa kunokwenzeka ukuba umxhasi wakho uya kufuna iintlobo ezahlukeneyo zamaphepha eendaba ezixhamliweyo, ukuba akuyiyo yonke ikethi yeendaba. Kwakhona, imfuneko yamaphepha amajelo avame ukuvela ngexesha lokuqaliswa, umcimbi okanye inkomfa yenkomfa, nangona oku akunjalo ngaso sonke isikhathi.
Indlela yokusebenzisa i-Backgrounder
Amaphepha e-Backgrounder angasetyenziselwa njengenxalenye yethidi yeendaba, njengaleyo igcinwe kwiwebhusayithi yombutho okanye ikhutshwe ngekhophi ekhusiweyo ngexesha lomcimbi wesiganeko. Qaphela ukuba oku kuthetha ukuba kufuneka ukubonelela ngokuphrinta kwaye ngekhompyutha.
Zivame ukusetyenziswa ngokubambisana neemeko zogcino, ezifana neentlanganiso zama-rallies okanye iinkomfa zokunyathelisa. Kwakhona, ngokubanzi zibonelelwe ngamanye amaxwebhu amanqaku njengenxalenye yethi yokuzonwabisa okanye ikiti yokunyathelisa.
Zingasetyenziselwa ezinye iindlela, kwakhona, njengendlela yokuqalisa intsha entsha, umcimbi okanye umcimbi kwiimidiya, okanye njengesiseko se-touch for points points.
I-Backgrounder by Any Other Name
Iimvelaphi zingaphinda zithunyelwe ngamanye amagama. Ngokomzekelo, banokudibaniswa okanye badideke kunye ne " fayili yenkcazelo ." Ngokuqhelekileyo isetyenziswe njengenxalenye yesikhulu "esikhulu seendaba."