Incwadi yokuCwangcisa iMicimbi engeyona Eyona Miphumo Yonke Yabacwangcisi bezeMicimbi

Ukuhlaziywa kweNcwadana entsha epheleleyo yeLetitia Baldrige kwiNdlela eLawulayo

Isikhokelo esipheleleyo esitsha kwiMpawu zoLawulo. Amazon

Kukho iincwadi ezimbalwa ezinokucetyiswa kuzo zombini abacwangcisi bezehlakalo zenkampani kunye nabaphathi bekhampani abayisebenzelayo, kodwa i-Letitia Baldrige yeNgcaciso epheleleyo yeeNkcazo eziPhezulu ngenye yazo. I-Baldrige "indlela yokukhokela" ibe yi-best-seller ukususela ekuqaleni kwayo kwaye emva kokushicilelwa kwelishumi elinesibhozo kwiprogram yokuqala kunye ezimbini ukude kwisekondari yayo yesibini ehlaziyiweyo, ihlala isigunyaziso kwi-labelti yezo shishino.

Uqwalaselo lweNcwadi: Isikhokelo esitsha esipheleleyo kwiMpawu zoLawulo

Isikhokelo esipheleleyo se-Baldrige esiGqibeleleyo kwiMpawu zokuLawula saqala ukubhalwa njengesicatshulwa sezoshishino kunye nekhokelo yokuziphatha ejoliswe kumlawuli olawulayo. Le ncwadi ithatha ootitshala ngokuqala udliwano-ndlebe kumhla wokuqala womsebenzi kwiimeko eziyinkimbinkimbi kunye nobunzima abajongene nazo kwizigaba ezahlukeneyo zemisebenzi yabo. Into ebandakanyekayo ekuphuhlisweni kwencwadi mhlawumbi ayengaqondi ukuba izihloko ezahlukahlukeneyo azihlanganisi nje kubantu abasebenza kwiinkampani zaseMelika, kodwa banokwandiswa kwabo basebenza nabo. Ekugqibeleni, esi sikhokelo sikhombise imigaqo yoshishino lwezitifiketi kunye neengcamango ezisebenzisana ngqo kwiintlanganiso zezoshishino kunye neziganeko ezinjengeenkomfa kunye neeminina ezenza ukuba luncedo olukhulu kubacwangcisi bezehlakalo zenkampani.

Yintoni ephakathi kwabalungiseleli bezeMicimbi yabasebenzi

Xa kuziwa kwizitifiketi zoshishino, kukho ubuninzi benani leemeko apho igosa elilawulayo lifuna ukulungiswa.

Nangona bekungeke kwenzeke ukuwagubungela bonke, ibhuku likaBaldrige lizama ukuphuhlisa izakhono zabafundi ukuqhuba zonke iindlela ezihlukeneyo. Ukusuka kwimbono yombali wezehlakalo zenkampani, kukho izahluko ezininzi ezizinikezelwe kwizihloko kunye nezibonelelo ezifana:

Le ncwadi inikezela ingxoxo ekuphenduleni imibuzo eqhelekileyo yezoshishino ezinxulumene nokuzonwabisa kwezorhwebo, isimemo semicimbi kunye neprotocol, kunye neendawo zokuhlala ezifanelekileyo.

Indlela abaCwangcisi beMicimbi yeCandelo abanokuzuza ngayo

Kwisisigxina, isiganeko sobambiswano kunye nabacwangcisi beentlanganiso kulindeleke ukuba baqaphele ubugcisa bentsebenziswano yezoqoqosho kunye nezentlalo ukwenzela ukuphumeza imicimbi ephumelelayo. Ingaba kukuzibeka ngendlela yokuqonda indlela yokuziphatha kwiimeko zezoshishino okanye ukunceda abathengi ukuba badibanise kakuhle neendwendwe zabo, ukuziphatha okulungileyo kunye nemilinganiselo yile mfuneko kumashishini.

Kakade ke, bambalwa banethuba lokuqeqesha ngokusemthethweni nokufundisisa izimo zokuziphatha . Ngombulelo, uLetitia Baldrige ungomnye weengcali eziphambili kulo mbandela njengoko sele esebenza emhlabeni jikelele kwidiplomacy kwaye wakhonza njengo-Jacqueline Kennedy oyintloko yabaqeshwa kwi-White House. Uvelisa iintlanganiso zemfundo zolawulo ngokuziphatha, kunye nabalobi iincwadi ezininzi kwi-subject.

I-Letitia Baldrige yeNcwadana epheleleyo epheleleyo kwiNkcazo yokuLawula yincwadi enokuthi ibe kuyo yonke idilesi yeseshoni kunye nesiganeko.

Kuquka uhlobo lolwazi oluya kubhekiswa ngokuphindaphindiweyo.

Nangona le ncwadi igxile kwi-executive, i-Baldrige iphendula ezininzi zezinto eziphambili kunye neziphambili zezobugcisa zoshishino ukuba isiganeko kunye nabacwangcisi beentlanganiso (kwaye ngokuqinisekileyo zonke iingcali) kufuneka kulindeleke ukuba zikwazi. Imizekelo ibandakanya:

Ngaphantsi

Isikhokelo se-Baldrige asiyi kuba yincwadi yokucwangcisa isiganeko ngasinye , kodwa sinokukunceda abacwangcisi bezehlakalo zenkampani ukuba bancede izakhono zabo kwihlabathi lezakhono kunye nezobambiswano.

Kwaye ngelixa incwadi ingacinezela umgangatho wendlela yokuziphatha engenakugunyazwa kwihlabathi lemihla yanamashishini, umcwangcisi wesiganeko senkcubeko akanakuze ahambe kakubi ngokuphosakela kwicala lohlobo.